Mike Street's presentation from the 2014 Harlem Business Alliance Summit.

1. @MrMikeStreet -
#HBASummit
Countdown

2. Who is
Mike Street?

3. Digital Strategist
Data
Brand XAudience
Strategy

4. Mike is Awesome
Clients
OWNTV
Oprah Winfrey
TV Show
Breaking Bad
TV Metrics
Nielsen

5. http://Meetup.com/BlacksInTech

6. REAL TALK

7. INSIGHTS
REQUIRE
WORK

8. SOCIAL MEDIA
WILL NOT
SAVE YOUR
BUSINESS

9. JUICING

10. GOAL

11. Develop Metrics
That Matter

12. 2014Mike Street
Metrics Roadmap
Make things happen How to achieve goals What's the next step?
Write down your goals
Create steps in order to
achieve your goals
How your goals will
impact your life?
What platforms help
my business the most?
What will help me make
money?
What do I need to win
big?
Measurement tools
Relevant Data
Cycle Insights back into
my business

13. 5 METRICS
THAT MATTER
T RACKING, L E A R N I N G , AND OPTIMIZING

14. Are your customers happy or are they pissed?
What platforms are they using to give you feedback?
What can you do to make your business experience
better for your customers?
01
Sentiment Ratios
Positive, Negative, or Neutral

15. SPEND
MONEY
Happy Customers

16. Invest in a social
listening tool
Social Listening tools allow you
to monitor your brand across
the social web.
Get Started:
Social Mention
Hootsuite
HowSociable

17. Is your content working and resonating with your
customers?
Is your content marketing bringing you new traffic and
helping lift your business?
02
Engagement
Sharing, Comments, Retweets, Re-Pins

18. Monitor Metrics
on the Surface
If your followers are not
engaging then you need to shift
strategy quickly
Get Started:
Facebook Insights
Twitter Analytics
Sprout Social

19. In a world where 80% of
consumers search for a
product or service before
purchasing it, invisibility is a
fate much worse than failure.

20. What is my Referral Traffic from Social Media?
How Long are people spending on your site?
Are they becoming customers?
03
Traffic
Are People Visiting Your Website?

21. Google Analytics is
your BEST FRIEND
Track everything with Google
Analytics and master your
business domain
Get Started:
Google Analytics
Cyfe.com - Social Dashboard

22. Metrics Dashboard

23. How many eyeballs are seeing your content?
How far is your content traveling?
Is the content converting new customers?
04
REACH
Impressions, Unique Views

24. It's important to
know how far you go
Leverage reach measurement tools in
order to see how far your content travels
amongst your target demographic
Get Started:
Tweet Reach
Twitonomy
Simply Measured

26. How many fans am I acquiring per day?
What content brings in the most fans/followers?
Are they active and valuable for my brand?
05
Growth
Is my following growing?

27. Is your brand interesting
enough to follow?
Growth in social is not a sign of
success but its a good starting
point.
Get Started:
Wildfire Monitor
Twitter Counter

29. Don't be overwhelmed by
data. Start small and know
what matters most for your
business.
Mike Street

30. Digital Strategist
Mr. Mike Street
@MrMikeStreet
streetforce1@gmail.com