Data Driven Content

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The latest version of my talk on data-driven content. More stuff about analytics!

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Data Driven Content

  1. Data-Driven Content Ian Lurie @portentintcopyright 2011 Portent, Inc. portent.com
  2. WHY IS CONTENT ALWAYSSO AWFUL?
  3. “I DON’T KNOW WHAT TO WRITE!!!”
  4. “I’LL GIVE YOU MORE BUDGET WHENYOU PROVE IT EARNS US MONEY.”
  5. Oy
  6. GRRRRRRRRRR
  7. Site-wide ranking.
  8. Competition.
  9. GREAT CONTENT IS NOLONGER OPTIONAL.
  10. DATA-DRIVENCONTENT
  11. DATA-DRIVENCONTENTSTRATEGY
  12. MEASUREFIND OPPORTUNITIESRESEARCH SUBJECT MATTERSTACK THE DECK
  13. DOCUMENT EVERYTHING
  14. MEASURE
  15. Is anyone reading this stuff?
  16. CRAZYEGG.COMSCROLL MAP
  17. LOTS OF ATTENTION LESS ATTENTION
  18. A LOT OF‘SCANNING’
  19. CONTENT EFFICIENCY REPORT: AVINASH KAUSHIK
  20. http://portent.co/ak-coolness
  21. FIND OPPORTUNITIES
  22. Find the easy wins.
  23. NOTPROVIDED
  24. ARGH!!!!!
  25. PERSONALIZATION
  26. I got notprovided
  27. Bleah
  28. Nice average position
  29. Decent CTR
  30. And some clicks
  31. Good!!!
  32. Bad!!!
  33. Query Content+ Bounce rate Intent
  34. Generalities
  35. Smart-assery
  36. Fail
  37. Conclusion: Get specific. Write areal proposal template.
  38. How competitive?
  39. Not bad
  40. SEOMOZ SERP overlay
  41. Egads.
  42. But maybe... Just maybe...
  43. It’s not about rankings!!! But maybe... Just maybe...
  44. Expand
  45. Document
  46. DOCUMENTDOCUMENTDOCUMENT
  47. RESEARCHSUBJECT MATTER
  48. What’s everyone talking about?
  49. Take a gander at the Googles!
  50. Shouldn’t take more than 5 minutes.
  51. Fail
  52. Assemble a corpus
  53. Kor - PUS
  54. Recordgoogle.com/alerts
  55. Recordother search results
  56. RecordTwitter
  57. Grab Twittersearch.twitter.com/search.atom?q=seo
  58. RecordFavorite blogs Alltop
  59. Analyze
  60. WORDLE.NET
  61. Important!!!!
  62. Mobile SEO, anyone?Tablets?
  63. DON’T BE A:
  64. google.com/insights/search/
  65. Draw conclusions Brain required
  66. Brainstorm headlines Brain required
  67. DOCUMENTEVERYTHING
  68. LESSONS
  69. DOCUMENTEVERYTHING
  70. Brain required
  71. MARKETING = WORK
  72. This certificate entitlesthe bearer to kick thecrap out of multi-billiondollar competitors withlittle or no effort.
  73. Don’t be a
  74. MEASUREFIND OPPORTUNITIESRESEARCH SUBJECT MATTERSTACK THE DECK
  75. Q&A time portent.co/data-content Ian Lurie ian@portent.com @portentint portent.comcopyright 2011 Portent, Inc. conversationmarketing.com

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