In January 2015, I helped my parents’ IT recruitment agency to launch a ‘content blitz’ campaign, posting 25 posts in one month to mark the company’s 25th anniversary. 6 months in the making, we created and co-ordinated a plethora of content types beyond the usual bog-standard blog post, including guest posts, crowdsourced posts, a timeline, a list of local events, a list of local co-working spaces… and even a quiz. Utilising free/cheap resources and WordPress plugins as much as possible to keep the budget nice and low, the campaign was intended to boost their site’s SEO as well as the company’s branding awareness, PR, social media followings and ultimately help them to earn new clients and candidates. Talk date: Friday 10th April 2015

1. 25 POSTS IN ONE MONTH
Co-ordinating a ‘Content Blitz’
Campaign on the Cheap
Steve Morgan
@steviephil

2. @steviephil #BrightonSEO
INTRODUCING
Computer Recruiter

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THE OLD DAYS…
Guest blogging

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{ cr25.uk }
THE IDEA
Computer Recruiter – 25 Years

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CR 25’s CONTENT CALENDAR
Deciding the 25 days

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CR 25’s CONTENT STRATEGY
3 Factors
IT Recruitment
South Wales

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PREPARATION
Pre-campaign planning
• Started planning in July 2014
(6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates
• People we wanted as clients/candidates
• Local experts in their field (IT or Recruitment)

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PREPARATION
Coming Soon Page

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PREPARATION
Teasers

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CR 01
Introduction post
(Links to posts)

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CR 02
IT events in January in S. Wales

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CR 02
IT events in January in S. Wales

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CR 02
IT events in January in S. Wales

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CR 03
(Interactive) IT historical
events timeline

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CR 03
(Interactive) IT historical
events timeline

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CR 06, 12 & 21
‘Back in the Day…’

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CR 07 & 19
Expert interviews

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CR 09
List of co-working spaces

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CR 09
List of co-working spaces

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CR 10 & 18
‘A Look Inside…’

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CR 16 & 22
Crowdsourced posts

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CR 16 & 22
Crowdsourced posts

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CR 16 & 22
Crowdsourced posts

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CR 24
‘Dissected’ infographic

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CR 24
‘Dissected’ infographic

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CR 25
IT acronym quiz & competition

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CR 25
IT acronym quiz & competition

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CR 25
IT acronym quiz & competition

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• Re-using ‘dead’ guest posts
• Using guest blog posts you’re struggling to publish
• ‘Haggling’ paid guest posts
• Getting back-up posts written by a copywriter
OTHER CONTENT
Additional elements of a
‘content blitz’

30. @steviephil #BrightonSEO
THE COST
The free stuff
• Hosting =
• Theme =
• Coming Soon Page =
• Google Calendar Events =
• Knight Lab TimelineJS =
• SlickQuiz =
• (Almost) all content =
• All images =
£0

31. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
THE COST
The free stuff

32. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42
(c. £22 pp)
THE COST
The free stuff

33. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£355.42
(c. £14 pp)
THE COST
The free stuff

34. @steviephil #BrightonSEO
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£205.42
(c. £8 pp)
THE COST
The free stuff

35. @steviephil #BrightonSEO
ALL THIS & MORE…
…On YouMoz!

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CHEERS!
Thanks for listening
CR 25: cr25.uk
Computer Recruiter: computerrecruiter.co.uk
My blog: SEOno.co.uk
My freelance site: morganonlinemarketing.co.uk
My Twitter: @steviephil