1. 25 POSTS IN ONE MONTH
Co-ordinating a Low-Budget
‘Content Blitz’ Campaign
Steve Morgan
@steviephil

2. @steviephil SEMrush
WEBINAR STRUCTURE
Split into 3 parts…
1. Introduction and campaign preparation (slides)
2. Campaign examples (browser)
3. Findings and overall costs (more slides)

3. @steviephil SEMrush
INTRODUCING
Computer Recruiter

4. @steviephil SEMrush
THE OLD DAYS…
Guest blogging

5. @steviephil SEMrush
THE IDEA
Computer Recruiter – 25 Years
{ cr25.uk }

6. @steviephil SEMrush
CR 25’s CONTENT STRATEGY
3 Factors
IT Recruitment

7. @steviephil SEMrush
CR 25’s CONTENT STRATEGY
3 Factors
IT Recruitment
South Wales

8. @steviephil SEMrush
CR 25’s CONTENT CALENDAR
Deciding the 25 days

9. @steviephil SEMrush
CR 25’s CONTENT CALENDAR
Deciding what time to publish
Followerwonk’s Analyse tool - https://followerwonk.com/analyze

10. @steviephil SEMrush
PREPARATION
Pre-campaign planning
• Started planning in July 2014 (6 months early)

11. @steviephil SEMrush
PREPARATION
Pre-campaign planning
• Started planning in July 2014 (6 months early)
• Approached bloggers to guest blog:

12. @steviephil SEMrush
PREPARATION
Pre-campaign planning
• Started planning in July 2014 (6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates

13. @steviephil SEMrush
PREPARATION
Pre-campaign planning
• Started planning in July 2014 (6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates
• People we wanted as clients/candidates

14. @steviephil SEMrush
PREPARATION
Pre-campaign planning
• Started planning in July 2014 (6 months early)
• Approached bloggers to guest blog:
• Past and present clients/candidates
• People we wanted as clients/candidates
• Local experts in their field (IT or Recruitment)

15. @steviephil SEMrush
PREPARATION
bit.ly integration
http://on.cr25.uk/cr11of25
=
http://cr25.uk/cr11-5-retro-it-roles-that-
have-gone-the-way-of-the-dodo/

16. @steviephil SEMrush
PREPARATION
bit.ly integration

17. @steviephil SEMrush
PREPARATION
Coming Soon Page

18. @steviephil SEMrush
PREPARATION
Teasers

19. @steviephil SEMrush
PART 2
Live examples…

20. @steviephil SEMrush
WHAT PERFORMED BEST?
Most unique visits (from all sources)
1. The CR 25 IT Acronym Quiz
2. What Do 16 South Wales IT Employers Look For in an
Employee?
3. Why Cardiff?

21. @steviephil SEMrush
WHAT PERFORMED BEST?
Most unique visits (from organic search only)
1. The Co-working Spaces of South Wales
2. The Cool ICT Things Going On in Welsh Schools – 3
Interviews
3. Web & Tech Events in South Wales: January 2015

22. @steviephil SEMrush
WHAT PERFORMED BEST?
Most inbound linking root domains (Majestic)
1. Why Cardiff?
2. What Do 16 South Wales IT Employers Look For in an
Employee?
3. What Do 8 South Wales IT Employees Look For in an
Employer?

23. @steviephil SEMrush
WHAT PERFORMED BEST?
Most Twitter shares (normal & RTs)
1. The CR 25 IT Acronym Quiz
2. Web & Tech Events in South Wales: January 2015
3. What Do 16 South Wales IT Employers Look For in an
Employee?

24. @steviephil SEMrush
WHAT PERFORMED BEST?
Most Facebook shares
1. How To Get Your First Web Developer Job – For
Graduates & Non-Graduates
2. What Do 16 South Wales IT Employers Look For in an
Employee?
3. A Look Inside… Nudjed, a Health Tech Startup in Caerphilly

25. @steviephil SEMrush
WHAT PERFORMED BEST?
Most LinkedIn shares
1. What Do 16 South Wales IT Employers Look For in an
Employee?
2. How To Get Your First Web Developer Job – For Graduates &
Non-Graduates
3. Web & Tech Events in South Wales: January 2015

26. @steviephil SEMrush
WHAT PERFORMED BEST?
So… what performed best?
• Crowdsourced content
• Personal career stories
• Posts by authoritative local figures
• Useful local resources (events lists & custom maps)
• Competitions/quizzes!

27. @steviephil SEMrush
THE COST
The free stuff
• Hosting =
• Theme =
• Coming Soon Page =
• Google Calendar Events =
• Knight Lab TimelineJS =
• SlickQuiz =
• (Almost) all content =
• All images =
£0.00

28. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00

29. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL =
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42

30. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL = (c. $850/€750)
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42

31. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL = (c. £22 pp)
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£555.42

32. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL = (c. £14 pp)
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£355.42

33. @steviephil SEMrush
THE COST
The paid stuff
• CR 25 domain =
• Akismet [Business] x 3 months =
• CR 25 ‘cake’ logo =
• £25 iTunes vouchers x 3 =
• Copywriting x 4 back-up posts =
• Press release & outreach =
• Infographic =
TOTAL = (c. £8 pp)
£7.19
£9.66
£13.57
£75.00
£100.00
£150.00
£200.00
£205.42

34. @steviephil SEMrush
CHEERS!
Thanks for watching
Computer Recruiter:computerrecruiter.co.uk
CR 25: cr25.uk
My freelance site: morganonlinemarketing.co.uk
My blog: SEOno.co.uk
My Twitter: @steviephil