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Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales | Freelance Heroes Day 2019

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On Thursday 16th May 2019 I spoke at Freelance Heroes Day 2019 at Grand Station in Wolverhampton, a yearly all-day conference hosted by the Freelance Heroes community. I gave sales, networking and lead generation tips in line with my newly published book, Anti-Sell.

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Anti-Sell: Lead Generation & Networking Tips for Freelancers who Hate Sales | Freelance Heroes Day 2019

  1. 1. @steviephil #FreelanceHeroesDay
  2. 2. @steviephil #FreelanceHeroesDay “I. Hate. Sales.”
  3. 3. @steviephil #FreelanceHeroesDay “I. Hate. Sales.” Dislike Struggle With Hate Am Put Off By Dread
  4. 4. @steviephil #FreelanceHeroesDay
  5. 5. @steviephil #FreelanceHeroesDay
  6. 6. @steviephil #FreelanceHeroesDay SEO for 10+ years (Since Jan 2009)
  7. 7. @steviephil #FreelanceHeroesDay Freelance SEO for 6 years (Since May 2013)
  8. 8. @steviephil #FreelanceHeroesDay Blogger @ SEOno (Since 2011)
  9. 9. @steviephil #FreelanceHeroesDay Organiser of Cardiff SEO Meet (Since 2016; 11 events so far)
  10. 10. @steviephil #FreelanceHeroesDay Welsh ICE member & mentor
  11. 11. @steviephil #FreelanceHeroesDay Self-published author Anti-Sell (2019)
  12. 12. @steviephil #FreelanceHeroesDay …But anyway
  13. 13. @steviephil #FreelanceHeroesDay Sales
  14. 14. @steviephil #FreelanceHeroesDay Sales
  15. 15. @steviephil #FreelanceHeroesDay Sales
  16. 16. @steviephil #FreelanceHeroesDay https://www.facebook.com/groups/freelanceheroes/permalink/2277308245823682/
  17. 17. @steviephil #FreelanceHeroesDay https://www.facebook.com/groups/freelanceheroes/permalink/2299485693605937/
  18. 18. @steviephil #FreelanceHeroesDay https://www.facebook.com/groups/freelanceheroes/permalink/2399076586980180/
  19. 19. @steviephil #FreelanceHeroesDay But why?
  20. 20. @steviephil #FreelanceHeroesDay
  21. 21. @steviephil #FreelanceHeroesDay
  22. 22. @steviephil #FreelanceHeroesDay
  23. 23. @steviephil #FreelanceHeroesDay
  24. 24. @steviephil #FreelanceHeroesDay F*ck that.
  25. 25. @steviephil #FreelanceHeroesDay Screw that.
  26. 26. @steviephil #FreelanceHeroesDay The best way to sell is not to sell
  27. 27. @steviephil #FreelanceHeroesDay The best way to sell is not to sell
  28. 28. @steviephil #FreelanceHeroesDay 9 tips!
  29. 29. @steviephil #FreelanceHeroesDay Tip #1 Networking = business networking events
  30. 30. @steviephil #FreelanceHeroesDay
  31. 31. @steviephil #FreelanceHeroesDay No!
  32. 32. @steviephil #FreelanceHeroesDay
  33. 33. @steviephil #FreelanceHeroesDay
  34. 34. @steviephil #FreelanceHeroesDay Networking is what you make of it
  35. 35. @steviephil #FreelanceHeroesDay Tip #2 Go to 'semi-related' events/meetups
  36. 36. @steviephil #FreelanceHeroesDay
  37. 37. @steviephil #FreelanceHeroesDay Big SEO conference (twice!) Audience size: 500 (combined) No. of direct enquiries: 1
  38. 38. @steviephil #FreelanceHeroesDay
  39. 39. @steviephil #FreelanceHeroesDay Small local web dev meetup Audience size: less than 50 No. of direct enquiries: 6
  40. 40. @steviephil #FreelanceHeroesDay Other examples: WordPress meetup Ecommerce/online business meetup Startup meetup PR meetup Design meetup
  41. 41. @steviephil #FreelanceHeroesDay What works for you…?
  42. 42. @steviephil #FreelanceHeroesDay Tip #3 Don't just go to stuff - run stuff
  43. 43. @steviephil #FreelanceHeroesDay
  44. 44. @steviephil #FreelanceHeroesDay Run a meetup/conference Run a webinar Run a podcast Run an online community Run a Twitter chat etc. etc. etc.
  45. 45. @steviephil #FreelanceHeroesDay Tip #4 Struggle to network offline? Do it online
  46. 46. @steviephil #FreelanceHeroesDay Forums Blog commenting Facebook groups Twitter chats Webinars Podcasts
  47. 47. @steviephil #FreelanceHeroesDay Tip #5 Coworking!
  48. 48. @steviephil #FreelanceHeroesDay I love coworking
  49. 49. @steviephil #FreelanceHeroesDay Give coworking a chance! It's the people who make a space So try different ones
  50. 50. @steviephil #FreelanceHeroesDay My coworking 'strategy': 1) Be based at one primarily 2) Visit other spaces periodically (e.g. once a month)
  51. 51. @steviephil #FreelanceHeroesDay Tip #6 Create resources for your target audience
  52. 52. @steviephil #FreelanceHeroesDay SEOno.co.uk/coworking
  53. 53. @steviephil #FreelanceHeroesDay SEOno.co.uk/coworking
  54. 54. @steviephil #FreelanceHeroesDay TechEvents.Wales
  55. 55. @steviephil #FreelanceHeroesDay TechEvents.Wales
  56. 56. @steviephil #FreelanceHeroesDay TechEvents.Wales
  57. 57. @steviephil #FreelanceHeroesDay TechEvents.Wales
  58. 58. @steviephil #FreelanceHeroesDay Tip #7 Be a good person / keep your cool
  59. 59. @steviephil #FreelanceHeroesDay
  60. 60. @steviephil #FreelanceHeroesDay A quick story…
  61. 61. @steviephil #FreelanceHeroesDay
  62. 62. @steviephil #FreelanceHeroesDay Tip #8 Go as niche as possible
  63. 63. @steviephil #FreelanceHeroesDay Example: Web designer WordPress web designer WordPress web designer in wedding industry WordPress web designer who only works on wedding bands' websites
  64. 64. @steviephil #FreelanceHeroesDay SEOno.co.uk/chart
  65. 65. @steviephil #FreelanceHeroesDay Tip #9 Ask prospects: "how did you find me?"
  66. 66. @steviephil #FreelanceHeroesDay Bonus Tip Be you, not just your company
  67. 67. @steviephil #FreelanceHeroesDay vs.
  68. 68. @steviephil #FreelanceHeroesDay The dream (networking nirvana): Eventually, people will sell you FOR you …so you don't have to
  69. 69. @steviephil #FreelanceHeroesDay
  70. 70. @steviephil #FreelanceHeroesDay Available from: anti-sell.com

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