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How are you dealing with the volume of new content and data that is flowing at you? This survey, conducted in the spring of 2011 - shows the impact data overload is having on respondents.

How are you dealing with the volume of new content and data that is flowing at you? This survey, conducted in the spring of 2011 - shows the impact data overload is having on respondents.

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The Digital Lifestyle Survey Document Transcript

  • 1. FILTERING
THE
FLOOD.


Our
Digital
Lifestyle
has
us
drowning
in
data.

In
April
of
2011,

Magnify.net
surveyed
200
content
consumers
and
web
surfers.

The
Digital
Lifestyle
survey
found
that
consumers
are
facing
a
torrent
of
data
growing
faster
than
ever
before.
The
study,
“The
Lifestyle
InformaCon
Survey
2011,”
was
based
on
an
online
survey
of
200
individuals
conducted
in
April.





Impact
is
widespread
A
full
78%
of

Respondents
Technologies,
Journalists,
Entrepreneurs
And
ExecuCves,


and
Professionals
 A
Stunning
48.5%
said
that
 48.5%
 they
where
connected
to
the
 internet:
 “from
the
moment
they
 woke
up
un0l
the
moment
 Most
 they
went
to
bed”
 From
 of
the
 9am
 Work
 Cll
 Day
 9pm
 How
Many
Hours
A
Day
Are
 You
Connected
To
The
Web?
 Rarely


 Just
a
few
 Just
a
few
 Survey
from:
@Magnify

  • 2. FILTERING
THE
FLOOD.

In
just
one
year,

a
50+
increase.


The
majority
of

respondents
(65%)
said
that
the
 Its
the
same 
 
 
11.5%informaCon

 It
has
increased
20% 
 
23.4%coming
at
them
today
than
a
year
ago
had
grown
 It
has
increased
50% 
 
28.6%by
at
least
50%
 It
has
increased
75% 
 Survey
from:
@Magnify
 
10.4% It
has
more
than
doubled 
26.0% A
stagger
72.7%
described
 their
data
stream
as:
 A
roaring
river,
a
flood,
or
a
massive
Cdal
wave…
The
impact
on
the
Workplace
is
clear:


‐My
job
requires
me
to
be
available
online
 
76.8%
‐When
Im
offline,
I
am
anxious
that
Ive

missed
something
 50.3%
‐My
clients
expect
to
be
able
to
contact
me

at
all
Cmes
 41.2%
‐I
expect
my
team
members
to
respond

to
me
at
all
Cmes
 31.6% 

 Survey
from:
@Magnify

  • 3. FILTERING
THE
FLOOD.

The
Personal
Impact
of
the
Data
Flood
is
clear:


 “I
read
emails
and
responds
on
 76.7% 

 evenings
and
weekends”
 “I
never
turn
off
my
phone”
 57.4% 

 Conclusion:
 Personal
0me
and
work
0me
have
blurred,

so
much
so
 that
event
he
middle
of
the
night
is
not
longer
off
limits. 43.2% 

 “I
will
answer
texts
or
emails
while
 on
a
date/social
occasion.” 

 “I
oeen
answer
work
emails
while
 with
my
children”
 35.2%
 33% 

 “I
check
emails
in
the
middle
of
the
night”

  • 4. FILTERING
THE
FLOOD.

Impact
of
Data
Overload:


 46.9%
 “I
am
unable
to
answer
all
my
email"
 “I
feel
I
miss
important
news"
 41.4% 

 Conclusion:
 People
are
missing
important
news,

informa0on,

and
 appointments,

Friendships
and
family
suffer.

They
hope
 for
a
new
filter
to
manage
the
flood.

 39.9% 

 “I
feel
I
ignore
family
or
friends”
 “I
miss
appointments.” 

 16.9%
 

 62.5% 

 “I
wish
I
could
filter
out
the
flood
of
data

  • 5. FILTERING
THE
FLOOD.

What
Do
You
Do
To
Cope?


 79.5%
 76.6%

 46.6%
 33.8%

 30.6%

 I
check
my
 I
work
 I
admit

 I
try
and
 
I
shut
off
 email
all
 weekends
 I
can’t

 sleep
 my
phone
 of
the
Cme
 evenings
 keep
up.
 less.
 /internet

  • 6. FILTERING
THE
FLOOD.

I
Consider
Myself
A
Curator
of
Content:


 61.3%
 “I
Consider
the
content
I
share
part
of
 who
I
am"
 “My
friends
on
Facebook
count
on
 me
to
share
interesCng
things” 58.4%
 

 Conclusion:
 People
are
engaged
in
Social
Cura0on
and
see
content
 publishing,
linking,

and
re‐twee0ng
as
a
key
part
of
their
 emerging
Digital
Iden0ty.

 47.4% 

 “My
followers
on
Twiker
read
my
tweets
and
 RTs
for
info”
 “My
co‐workers
follow
me,
and
read
my
 40.9% 

 posts
and
tweets"
 38.7% 

 “I
take
pictures
and
post
them
at
many
 events
I
akend"

  • 7. FILTERING
THE
FLOOD.

FILTERING
THE
FLOOD.
Conclusions:
 The
volume
of
raw
data
coming
at
us
has
increased
 more
than
50%
in
the
past
12
months.
As
more
 digital
devices
and
soeware
services
proliferate,
the
 volume
of
data
and
speed
of
increase
will
grow
 exponenCally.
 People
have
reached
their
capacity
to
manage
data,
 impacCng
family,
friends,
producCvity,
and
even
 sleep.
Algorithmic
soluCons
(beker
spam
filters,
 smarter
search,
more
connected
devices)
will
in
fact
 expand
the
problem,
creaCng
more
undifferenCated
 data.
 Human
data
management,
shared
and
community
 filtering,
and
personal
recommendaCons
will
fulfill
 individuals
Digital
IdenCty
as
content
curators
–
 while
allowing
content
consumers
to
‘surf’
less,
and
 consume
curated
content
delivered
to
them
by
 trusted
sources.

  • 8. FILTERING
THE
FLOOD.

For
more
informaCon
contact:
 Meryl
Moss:
 Meryl
L.
Moss
Media
RelaCons
 203‐226‐0199

 meryl@mediamuscle.com
 Dina
White:
 Dina
White
 INTEGRATED
PR
 New
York
Office
 516‐234‐0840

 917‐226‐8366
 
mdina@integrated‐pr.com

  • 9. FILTERING
THE
FLOOD.

About
the
Author:
Steven
Rosenbaum
‐
Author:
CuraCon
NaCon.

Steven
in
an
entrepreneur,
filmmaker,

and
curator.


As
the
CEO
of
the
webs
largest
Video
CuraCon
Plavorm,Magnify.net
‐
gain.

he
provides
a
realCme
curaCon
soluCon
that
powers
more
than
86,000
sites,
including
NY
Magazine,
New
York
Magazine,
Mediaite,
and
The
Week.com.

Increasingly,
crated.
content
is
powering
ecommerce,
brands,
and
organizaCons
like
Patagonia,
NaConal
Wildlife
FederaCon
and
RocaWear
Rosenbaum
created
MTVs
groundbreaking
user‐generated
series
MTV
UNfiltered,
a
pre‐web
television
project
that
handed
cameras
to
young
storytellers.

Since
that
Cme
he
has
built
a
career
finding,
organizing,
and
contextualizing
stories.


Rosenbaums
work
in
media
includes
filmmaking
work
as
an
Emmy
Award
winning
documentary
filmmaker.
His
film
“7
Days
In
September”
gathered
more
than
500
hours
of
video
around
9/11
–
creaCng
a
curated
journey
through
the
eyes
of
28
filmmakers
and
ciCzen
storytellers.

Rosenbaums
vision
of
curaCon
is
the
subject
of
his
book
Cura0on
Na0on
(McGrawHill
/
Spring
2011)

engages
with
more
than
60
thought
leaders
and
companies
to
help
explore
and
define
the
power
of
CuraCon
for
Brands,

Media,
and
Consumers.

Today,

Rosenbaum
calls
CuraCon
the
“New
Magic”
of
the
connected
world
–
fixing
the
signal
to
noise
problem,

and
making
the
world
contextual
and
coherent
again.