The Digital Lifestyle Survey

FILTERING THE FLOOD.   Our Digital Lifestyle has us drowning in data.  In April of 2011,  Magnify.net surveyed 200 content consumers and web surfers.  The Digital Lifestyle survey found that consumers are facing a torrent of data growing faster than ever before. The study, “The Lifestyle InformaCon Survey 2011,” was based on an online survey of 200 individuals conducted in April.      Impact is widespread A full 78% of  Respondents Technologies, Journalists, Entrepreneurs And ExecuCves,   and Professionals  A Stunning 48.5% said that  48.5%  they where connected to the  internet:  “from the moment they  woke up un0l the moment  Most  they went to bed”  From  of the  9am  Work  Cll  Day  9pm  How Many Hours A Day Are  You Connected To The Web?  Rarely    Just a few  Just a few  Survey from: @Magnify 

FILTERING THE FLOOD.  In just one year,  a 50+ increase.   The majority of  respondents (65%) said that the  Its the same      11.5%informaCon   It has increased 20%    23.4%coming at them today than a year ago had grown  It has increased 50%    28.6%by at least 50%  It has increased 75%   Survey from: @Magnify   10.4% It has more than doubled  26.0% A stagger 72.7% described  their data stream as:  A roaring river, a ﬂood, or a massive Cdal wave… The impact on the Workplace is clear:   ‐My job requires me to be available online   76.8% ‐When Im oﬄine, I am anxious that Ive  missed something  50.3% ‐My clients expect to be able to contact me  at all Cmes  41.2% ‐I expect my team members to respond  to me at all Cmes  31.6%    Survey from: @Magnify 

FILTERING THE FLOOD.  The Personal Impact of the Data Flood is clear:    “I read emails and responds on  76.7%    evenings and weekends”  “I never turn oﬀ my phone”  57.4%    Conclusion:  Personal 0me and work 0me have blurred,  so much so  that event he middle of the night is not longer oﬀ limits. 43.2%    “I will answer texts or emails while  on a date/social occasion.”    “I oeen answer work emails while  with my children”  35.2%  33%    “I check emails in the middle of the night” 

FILTERING THE FLOOD.  Impact of Data Overload:    46.9%  “I am unable to answer all my email"  “I feel I miss important news"  41.4%    Conclusion:  People are missing important news,  informa0on,  and  appointments,  Friendships and family suffer.  They hope  for a new filter to manage the flood.   39.9%    “I feel I ignore family or friends”  “I miss appointments.”    16.9%     62.5%    “I wish I could filter out the flood of data 

FILTERING THE FLOOD.  What Do You Do To Cope?    79.5%  76.6%   46.6%  33.8%   30.6%   I check my  I work  I admit   I try and   I shut oﬀ  email all  weekends  I can’t   sleep  my phone  of the Cme  evenings  keep up.  less.  /internet 

FILTERING THE FLOOD.  I Consider Myself A Curator of Content:    61.3%  “I Consider the content I share part of  who I am"  “My friends on Facebook count on  me to share interesCng things” 58.4%     Conclusion:  People are engaged in Social Cura0on and see content  publishing, linking,  and re‐twee0ng as a key part of their  emerging Digital Iden0ty.   47.4%    “My followers on Twiker read my tweets and  RTs for info”  “My co‐workers follow me, and read my  40.9%    posts and tweets"  38.7%    “I take pictures and post them at many  events I akend" 

FILTERING THE FLOOD.  FILTERING THE FLOOD. Conclusions:  The volume of raw data coming at us has increased  more than 50% in the past 12 months. As more  digital devices and soeware services proliferate, the  volume of data and speed of increase will grow  exponenCally.  People have reached their capacity to manage data,  impacCng family, friends, producCvity, and even  sleep. Algorithmic soluCons (beker spam filters,  smarter search, more connected devices) will in fact  expand the problem, creaCng more undifferenCated  data.  Human data management, shared and community  filtering, and personal recommendaCons will fulfill  individuals Digital IdenCty as content curators –  while allowing content consumers to ‘surf’ less, and  consume curated content delivered to them by  trusted sources. 

FILTERING THE FLOOD.  For more informaCon contact:  Meryl Moss:  Meryl L. Moss Media RelaCons  203‐226‐0199   meryl@mediamuscle.com  Dina White:  Dina White  INTEGRATED PR  New York Oﬃce  516‐234‐0840   917‐226‐8366   mdina@integrated‐pr.com 

FILTERING THE FLOOD.  About the Author: Steven Rosenbaum ‐ Author: CuraCon NaCon.  Steven in an entrepreneur, filmmaker,  and curator.   As the CEO of the webs largest Video CuraCon Plavorm,Magnify.net ‐ gain.  he provides a realCme curaCon soluCon that powers more than 86,000 sites, including NY Magazine, New York Magazine, Mediaite, and The Week.com.  Increasingly, crated. content is powering ecommerce, brands, and organizaCons like Patagonia, NaConal Wildlife FederaCon and RocaWear Rosenbaum created MTVs groundbreaking user‐generated series MTV UNfiltered, a pre‐web television project that handed cameras to young storytellers.  Since that Cme he has built a career finding, organizing, and contextualizing stories.   Rosenbaums work in media includes filmmaking work as an Emmy Award winning documentary filmmaker. His film “7 Days In September” gathered more than 500 hours of video around 9/11 – creaCng a curated journey through the eyes of 28 filmmakers and ciCzen storytellers.  Rosenbaums vision of curaCon is the subject of his book Cura0on Na0on (McGrawHill / Spring 2011)  engages with more than 60 thought leaders and companies to help explore and define the power of CuraCon for Brands,  Media, and Consumers.  Today,  Rosenbaum calls CuraCon the “New Magic” of the connected world – fixing the signal to noise problem,  and making the world contextual and coherent again. 

http://blog.selligent.com	253
http://www.conversity.be	138
http://www.slideshare.net	119
http://www.marketingfacts.nl	109
http://www.selligent.com	22
http://www.seawavemedia.com	11
http://bundlr.com	10
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The Digital Lifestyle Survey

by Steve ROSENBAUM

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The Digital Lifestyle Survey Document Transcript