How are you dealing with the volume of new content and data that is flowing at you? This survey, conducted in the spring of 2011 - shows the impact data overload is having on respondents.

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Our Digital Lifestyle has us drowning in data.
In April of 2011, Magnify.net surveyed 200 content consumers and web surfers. The
Digital Lifestyle survey found that consumers are facing a torrent of data growing
faster than ever before. The study, “The Lifestyle InformaCon Survey 2011,” was
based on an online survey of 200 individuals conducted in April.
Impact is widespread
A full 78% of
Respondents
Technologies,
Journalists,
Entrepreneurs
And ExecuCves,
and Professionals
A Stunning 48.5% said that 48.5%
they where connected to the
internet:
“from the moment they
woke up un0l the moment
Most
they went to bed” From of the
9am Work
Cll Day
9pm
How Many Hours A Day Are
You Connected To The Web?
Rarely Just a few
Just a few Survey from: @Magnify

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In just one year, a 50+ increase.
The majority of
respondents
(65%) said that the It's the same 11.5%
informaCon It has increased 20% 23.4%
coming at them today
than a year ago had grown It has increased 50% 28.6%
by at least 50%
It has increased 75% Survey from: @Magnify
10.4%
It has more than doubled 26.0%
A stagger 72.7% described
their data stream as:
A roaring river, a flood, or a massive Cdal wave…
The impact on the Workplace is clear:
‐My job requires me to be available online 76.8%
‐When I'm offline, I am anxious that I've
missed something 50.3%
‐My clients expect to be able to contact me
at all Cmes 41.2%
‐I expect my team members to respond
to me at all Cmes 31.6%
Survey from: @Magnify

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The Personal Impact of the Data Flood is clear:
“I read emails and responds on
76.7%
evenings and weekends”
“I never turn off my phone” 57.4%
Conclusion:
Personal 0me and work 0me have blurred, so much so
that event he middle of the night is not longer off limits.
43.2% “I will answer texts or emails while
on a date/social occasion.”
“I oeen answer work emails while
with my children”
35.2%
33% “I check emails in the middle of the night”

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Impact of Data Overload:
46.9% “I am unable to answer all my email"
“I feel I miss important news" 41.4%
Conclusion:
People are missing important news, informa0on, and
appointments, Friendships and family suffer. They hope
for a new filter to manage the flood.
39.9% “I feel I ignore family or friends”
“I miss appointments.” 16.9%
62.5% “I wish I could filter out the flood of data'

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What Do You Do To Cope?
79.5%
76.6%
46.6%
33.8%
30.6%
I check my I work I admit I try and I shut off
email all weekends I can’t sleep my phone
of the Cme evenings keep up. less. /internet

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I Consider Myself A Curator of Content:
61.3% “I Consider the content I share part of
who I am"
“My friends on Facebook count on
me to share interesCng things”
58.4%
Conclusion:
People are engaged in Social Cura0on and see content
publishing, linking, and re‐twee0ng as a key part of their
emerging Digital Iden0ty.
47.4% “My followers on Twiker read my tweets and
RT's for info”
“My co‐workers follow me, and read my 40.9%
posts and tweets"
38.7% “I take pictures and post them at many
events I akend"

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FILTERING THE FLOOD.
Conclusions:
The volume of raw data coming at us has increased
more than 50% in the past 12 months. As more
digital devices and soeware services proliferate, the
volume of data and speed of increase will grow
exponenCally.
People have reached their capacity to manage data,
impacCng family, friends, producCvity, and even
sleep. Algorithmic soluCons (beker spam filters,
smarter search, more connected devices) will in fact
expand the problem, creaCng more undifferenCated
data.
Human data management, shared and community
filtering, and personal recommendaCons will fulfill
individuals Digital IdenCty as content curators –
while allowing content consumers to ‘surf’ less, and
consume curated content delivered to them by
trusted sources.

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For more informaCon contact:
Meryl Moss:
Meryl L. Moss Media RelaCons
203‐226‐0199
meryl@mediamuscle.com
Dina White:
Dina White
INTEGRATED PR
New York Office
516‐234‐0840
917‐226‐8366
mdina@integrated‐pr.com

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About the Author:
Steven Rosenbaum ‐ Author: CuraCon NaCon. Steven
in an entrepreneur, filmmaker, and curator. As the
CEO of the web's largest Video CuraCon
Plavorm,Magnify.net ‐ gain. he provides a realCme
curaCon soluCon that powers more than 86,000 sites,
including NY Magazine, New York Magazine,
Mediaite, and The Week.com. Increasingly, crated.
content is powering ecommerce, brands, and organizaCons like Patagonia,
NaConal Wildlife FederaCon and RocaWear
Rosenbaum created MTV's groundbreaking user‐generated series MTV
UNfiltered, a pre‐web television project that handed cameras to young
storytellers. Since that Cme he has built a career finding, organizing,
and contextualizing stories.
Rosenbaum's work in media includes filmmaking work as an Emmy
Award winning documentary filmmaker. His film “7 Days In September”
gathered more than 500 hours of video around 9/11 – creaCng a
curated journey through the eyes of 28 filmmakers and ciCzen
storytellers.
Rosenbaum's vision of curaCon is the subject of his book Cura0on
Na0on (McGrawHill / Spring 2011) engages with more than 60 thought
leaders and companies to help explore and define the power of
CuraCon for Brands, Media, and Consumers.
Today, Rosenbaum calls CuraCon the “New Magic” of the connected
world – fixing the signal to noise problem, and making the world
contextual and coherent again.