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The App Attention Span

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The App Attention Span

  1. 1. 65% have experienced a mobile app crash 86% deleted an app after poor performance 65% said completing transactions using mobile apps is too complicated ! 1 in 3 would spend more money with said company 56% believe their expectations of app performance are increasing over time 30% would change banks due to poor application performance $$ $ Yet expectations of app performance are increasing. Our app attention spans are decreasing. If a company’s mobile app performs well... THE APP ATTENTION SPAN Top three emotional reactions to poor performance: 62% Frustration 26% Disappointment 25% Less inclined to use app again 45% say poor app performance is their top pet peeve