The document discusses how non-profits can use databases and the internet to build relationships and engage constituents. It provides tips on using tools like websites, email, social media and mobile applications to connect with supporters and raise funds. Benchmark reporting and analytics help measure success and compare performance to peer organizations. An integrated online and offline strategy is key to leveraging all available tools.

1. Using Your Database and the Internet to Truly Build Lasting Relationships Jay B. Love CEO and Co-Founder eTapestry

3. The Rules Still Apply (It’s all about relationships… not technology)

5. Average Hours Spent Per Week: Source: Forrester Research 2007 Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

7. "Do one thing every day that scares you." – Eleanor Roosevelt "We have a strategic plan. It's called doing things." – Herb Kelleher

8. Use All Your Tools Together An Integrated Strategy In Person Meetings Phone Events Blogs Text Messaging Social Networking Sites Your Web Site E-Mail Print Other Tools

10. Power Of Your Web Site More than 50% said that they would NOT have taken further action if they had not first visited charity Web site Toward e-engagement Nonprofits and Individuals Engaging Online – Kellogg Foundation

11. A “before” and “after” example

13. Keeping it Simple Prospect Website Gather Information Use Email Database

14. INTEGRATION is the KEY!

15. Speaking of Databases . . .

17. On-Line Database: eTapestry/Next Step

25. Reusable blocks… … that can be combined . Queries: A building block approach Individuals Interested in Art Total giving over $100 POE Guest Interested in Art Individuals Total giving over $100 Interested in Art POE Guest Individuals Total giving over $100 POE Guest

28. Individuals giving > $100 and Interest in Art Query Run Reports Mass Update Export for mailings Mass Email Export for reports Queries

35. Benchmark Reporting

36. Benchmark Reporting

37. Benchmark Reporting Giving Dynamics Report

38. Benchmark Reporting Benchmark Status Report

39. Search for any account in your database eTap Mobile

40. Hotlinks allow you to easily phone, email, or even get a map… eTap Mobile

41. … giving you instant tools for your mobile travels eTap Mobile

42. … detailing a donors financial support eTap Mobile

43. Add new contact information from your mobile device and have all the details… eTap Mobile

45. Matching Gifts

46. Matching Gifts

47. Matching Gifts

49. Recurring Gifts

50. Recurring Gifts

51. Recurring Gifts

53. … connects donors to a custom online giving page (That’s IT!) A LINK on your website

54. The donor populates the form

56. eMail

57. eMail

58. eMail

59. eMail

60. eMail

61. eMail

62. eMail

63. eMail

65. Key Functions: Deliverability: Fulltime staff 24/7 monitoring blacklists, spam filtering and ISP standards Horsepower: Up to 300,000 emails per hour via a scheduler Spam analysis tools WYSIWYG editor eMail

67. Web 1.0 vs. Web 2.0 Web 1.0 refers to first generation Web-based content that was typically one-way static communication. Web 2.0 refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.

69. Online Video Use has Exploded Source: The Wall St. Journal , 2006

71. Social Networking Boom

72. 1,313 Friends 12,309 Friends 18,047 Friends 25,037 Friends Social Networking Boom

73. Widgets on Social Sites

74. Podcasts

75. Message Boards

76. Wikipedia Exposure

78. 1. Set up a Gmail Account

79. 2. Post Pics to Flickr

80. 3. Try a Microblog

81. 4. Create a Google Alert

82. 5. Set Up an RSS

83. 6. Share a YouTube Video

84. 7. Really Use Your Cell Phone (Send a text or a video)

85. 8. Join a Social Network

86. 9. Share PowerPoint Slides (Save a tree or two!)

87. 10. Play a Video Game

88. Thank you! For More Info Please Contact: Susan Ingram [email_address] 888.739.3827 x 7262