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FILTERING THE FLOOD. Our Digital Lifestyle has us drowning in data. In April of 2011, Magnify.net surveyed 200 content consumers and web surfers. The Digital Lifestyle survey found that consumers are facing a torrent of data growing faster than ever before. The study, “The Lifestyle InformaCon Survey 2011,” was based on an online survey of 200 individuals conducted in April. Impact is widespread A full 78% of Respondents Technologies, Journalists, Entrepreneurs And ExecuCves, and Professionals A Stunning 48.5% said that 48.5% they where connected to the internet: “from the moment they woke up un0l the moment Most they went to bed” From of the 9am Work Cll Day 9pm How Many Hours A Day Are You Connected To The Web? Rarely Just a few Just a few Survey from: @Magnify

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FILTERING THE FLOOD. In just one year, a 50+ increase. The majority of respondents (65%) said that the Its the same 11.5%informaCon It has increased 20% 23.4%coming at them today than a year ago had grown It has increased 50% 28.6%by at least 50% It has increased 75% Survey from: @Magnify 10.4% It has more than doubled 26.0% A stagger 72.7% described their data stream as: A roaring river, a flood, or a massive Cdal wave… The impact on the Workplace is clear: ‐My job requires me to be available online 76.8% ‐When Im offline, I am anxious that Ive missed something 50.3% ‐My clients expect to be able to contact me at all Cmes 41.2% ‐I expect my team members to respond to me at all Cmes 31.6% Survey from: @Magnify

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FILTERING THE FLOOD. The Personal Impact of the Data Flood is clear: “I read emails and responds on 76.7% evenings and weekends” “I never turn off my phone” 57.4% Conclusion: Personal 0me and work 0me have blurred, so much so that event he middle of the night is not longer off limits. 43.2% “I will answer texts or emails while on a date/social occasion.” “I oeen answer work emails while with my children” 35.2% 33% “I check emails in the middle of the night”

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FILTERING THE FLOOD. Impact of Data Overload: 46.9% “I am unable to answer all my email" “I feel I miss important news" 41.4% Conclusion: People are missing important news, informa0on, and appointments, Friendships and family suffer. They hope for a new filter to manage the flood. 39.9% “I feel I ignore family or friends” “I miss appointments.” 16.9% 62.5% “I wish I could filter out the flood of data

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FILTERING THE FLOOD. What Do You Do To Cope? 79.5% 76.6% 46.6% 33.8% 30.6% I check my I work I admit I try and I shut off email all weekends I can’t sleep my phone of the Cme evenings keep up. less. /internet

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FILTERING THE FLOOD. I Consider Myself A Curator of Content: 61.3% “I Consider the content I share part of who I am" “My friends on Facebook count on me to share interesCng things” 58.4% Conclusion: People are engaged in Social Cura0on and see content publishing, linking, and re‐twee0ng as a key part of their emerging Digital Iden0ty. 47.4% “My followers on Twiker read my tweets and RTs for info” “My co‐workers follow me, and read my 40.9% posts and tweets" 38.7% “I take pictures and post them at many events I akend"

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FILTERING THE FLOOD. FILTERING THE FLOOD. Conclusions: The volume of raw data coming at us has increased more than 50% in the past 12 months. As more digital devices and soeware services proliferate, the volume of data and speed of increase will grow exponenCally. People have reached their capacity to manage data, impacCng family, friends, producCvity, and even sleep. Algorithmic soluCons (beker spam filters, smarter search, more connected devices) will in fact expand the problem, creaCng more undifferenCated data. Human data management, shared and community filtering, and personal recommendaCons will fulfill individuals Digital IdenCty as content curators – while allowing content consumers to ‘surf’ less, and consume curated content delivered to them by trusted sources.

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FILTERING THE FLOOD. For more informaCon contact: Meryl Moss: Meryl L. Moss Media RelaCons 203‐226‐0199 meryl@mediamuscle.com Dina White: Dina White INTEGRATED PR New York Office 516‐234‐0840 917‐226‐8366 mdina@integrated‐pr.com

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FILTERING THE FLOOD. About the Author: Steven Rosenbaum ‐ Author: CuraCon NaCon. Steven in an entrepreneur, filmmaker, and curator. As the CEO of the webs largest Video CuraCon Plavorm,Magnify.net ‐ gain. he provides a realCme curaCon soluCon that powers more than 86,000 sites, including NY Magazine, New York Magazine, Mediaite, and The Week.com. Increasingly, crated. content is powering ecommerce, brands, and organizaCons like Patagonia, NaConal Wildlife FederaCon and RocaWear Rosenbaum created MTVs groundbreaking user‐generated series MTV UNfiltered, a pre‐web television project that handed cameras to young storytellers. Since that Cme he has built a career finding, organizing, and contextualizing stories. Rosenbaums work in media includes filmmaking work as an Emmy Award winning documentary filmmaker. His film “7 Days In September” gathered more than 500 hours of video around 9/11 – creaCng a curated journey through the eyes of 28 filmmakers and ciCzen storytellers. Rosenbaums vision of curaCon is the subject of his book Cura0on Na0on (McGrawHill / Spring 2011) engages with more than 60 thought leaders and companies to help explore and define the power of CuraCon for Brands, Media, and Consumers. Today, Rosenbaum calls CuraCon the “New Magic” of the connected world – fixing the signal to noise problem, and making the world contextual and coherent again.