GI in 2015


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Preliminary presentation of AGI Foresight Study

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  • Inclusive definition required for something where we no idea of its future shape!
  • Thanks to those who have already contributed ..........
  • Now to the presentations
  • Geography and geographic information will continue to play a key part in policing and crime reduction over the next five years Applications such as calls for service and the publishing of crime statistics using online crime maps will continue to tick alongImprovements in information sharing may result in creating information overload leading to the receiving end of information having too much information, and not enough time or tools to understand it Geographic profiling will extend its application by helping to support volume crime investigations, but this opportunity will not be realised if developments in the tools to support linkage analysis are made The geographic information industry is well placed to assist in these two areas by helping to support the management of information, how it can be joined up, and identify the most significant patterns of interest.
  • Increased reliance on data as a service – challenges of archiving and licensing Data quality remains paramount Commercial nature of much proprietary data means data sharing within the energy industry will remain low, apart from regulatory purposes Data discovery needs to improve, but this does not mean big metadata projects Everyone likes standards, as long as they are their own ... Berik Davies
  • . Progression up the value chain: less emphasis on environmental monitoring data collection and more on joining, linking, analysing and generally “adding value” to the data;2.  Integration of environmental factors into business intelligence functions: environmental intelligence at a strategic, tactical and operational decision making level;3.  Need to be able to understand, interpret and communicate uncertainty in information sets;4.  The erosion of distinctions between experts and laity. This impacts on ownership of information, the quality of the added value and the engagement process using the information;5.  “Its not about the data” – beware of sceptics left drowning in a sea of data.Bill Oates
  • . Geography is an integrating discipline which has huge benefits to offer the financial services sector but to date take up has been surprisingly slow 2. Enterprise GIS - Capital management disciplines promoted by Basle II and Solvency II will ultimately use enterprise wide GIS solutions to underpin core business processes to improve the assumption / pricing and pro-active management of risk / accumulations. 3. Structural change in the industry These capital management disciplines will force the adoption of new portfolio management techniques and business modelling disciplines in both the banking and insurance sectors – with the emergence of new specialists to serve specific European and global markets, employing best in breed technology to stay at the forefront of their sector.  4. GIS enabled methods of analysing risk A new breed of market entrants will emerge to exploit structural weaknesses of the legacy IT infrastructure of existing players in the financial services sector. These entrants will seek to exploit their brands, embrace new technologies such as GIS to manage risk more effectively and will focus on effective capital management disciplines to maximise returns  5. The outlook for the UK Financial Services sector - The structure of the financial services market in the UK is likely to be supported rather than challenged by these new disciplines – and the adoption of new technologies such as GIS - which will enable the transparent end to end review of core processes.Graham Wallace
  • The changing role of local authorities from a direct provider of wide ranging local services to an enabler requires a shift in the way data are managed, made available and accessible and licensed; Digital engagement will foster the participation of citizens and business in the update and reuse of public data; The need for a new value proposition for core reference geospatial information will most likely require a shift in data policy and the removal of obstructive intellectual property right barriers; Constraints on public sector finances will mean wider partnership working and much greater reliance on shared and more cost effective geospatial services by pooling resources and technical infrastructures;Local authorities have considerable and sometimes cutting edge experience in meeting the requirements of a spatial data infrastructure which will be invaluable for INSPIRE. GescheSchmit / Brian Higgs
  • Primary focus is to support charting from the perspective of navigational safety with current difficulty in wider use – wider range of products and services will emerge.Integration of land and marine SDIs.UKHO divided in two: one part meting the needs of Defence and acting like other hydrographic offices worldwide; the second part a private company.Mike Osborne
  • Graphical reportage and GI dashboards will become de rigueur at all levels of the business ...... overpriced data sources will be impacted by an increasingly competitive marketplace, with new offerings undercutting the old hegemonies of the Ordnance Survey. Greater granularity in customer information and segmentation, enabled by embedded geodata elements, will allow for wild and exciting interpretations and analyses of the customer profiles...... TomTom app for inside the store will guide you to your item, just as you do in the car to direct you to the supermarket. Dissemination will be key to the GI strategy of the future, empowering and enabling traditionally non-GI fluent users to access, visualise and investigate for themselves data pertinent to their sphere of the company. Audun Clark
  • . Improvements in road network and related data will continue steadily, and will feed through into business applications, as well as enhancing the effectiveness of satellite navigation. 2. The green agenda will continue to have an influence on the transport industry. Businesses will want to parade their credentials as part of their marketing message, and geospatial data will be a key element for them in achieving the necessary transparency and efficiency gains. However, cost saving will remain the biggest incentive to purchasing of technology. 3. Organisations will increasingly look to improve the information they have about vehicles on the move. Their interest will extend from vehicle tracking systems to real-time monitoring of arrival times and presenting of tracking information to customers. 4. Optimisation solutions will be adopted even more widely than at present in the private sector, and increasingly in the public sector too – introducing savings in activities such as waste collection and disposal. 5. Geographic information will increasingly be integrated into the mainstream information technology systems of transport operators. Track and trace, visibility of the progress of an order, expected time of delivery, real-time proof of delivery, improved customer service: most of these things have already moved past the peak of the so-called Gartner Hype Cycle, and will steadily entrench themselves as “must-have” elements in the everyday transport mix. Mary Short
  • The Ambulance Services depend on geographical information as an integral part of their work.The use of geographical information elsewhere in the healthcare market is generally limited.The healthcare market is one of the largest in the UK, at about £120bn pa or almost 10% of GDP.The budget per capita is likely to reduce in real terms by 2015, so efficient use of resources is key.World class commissioning is a political initiative in which the spatial industry should play its part.Jamie Justham
  • GI in 2015

    1. 1. AGI Foresight Study<br />A Vision of the Geospatial industry in 2015 <br />John Pepper<br />AGI Chairman<br />
    2. 2. Agenda<br />Setting the Scene <br />John Pepper<br />Data and Technology<br />Andrew Coote<br />Market Directions <br />Steven Feldman<br />Public Policy and Business Models<br />Robin McLaren<br />Open Debate<br />
    3. 3. Prediction is very difficult,<br />especially about the future.<br />Neils Bohr (1885-1962)<br />
    4. 4. Defining the Geospatial Market<br />Information, processes, products and services where location is a significant component.<br />or<br />Any endeavour where our expertise can be used to the benefit of citizens, business and good governance <br />
    5. 5. Expert Contributors<br />Alan Belward<br />Alan Dodson<br />Andrew Hudson-Smith<br />Andrew Woolf<br />Berik Davies<br />Bill Oates<br />Charles Arthur<br />Stephen Booth<br />Chris Osborne<br />Gary Gale<br />Gesche Schmid<br />Graham Wallace<br />Iain Greenway<br />Jo Cook<br />John Pepper<br />Jamie Justham<br />Mary Short<br />Michael Nicholson<br />Mick Cory<br />Mike Osborne<br />Muki Haklay<br />Nick Rigby<br />Peter Batty<br />Peter ter Haar<br />Richard Groom<br />Rob Walker<br />Spencer Chainey<br />Stewart Fotheringham<br />Jon Raper<br />Steven Feldman<br />William Mackaness<br />Andy Wells<br />Robin McLaren<br />Chris Holcroft<br />Hugh Neffendorf<br />Tony Black<br />Graham Vowles<br />Brian Higgs<br />Alun Jones<br />Sung Hyun Jong<br />Audun Clark<br />Marek Ziebart<br />Thierry Gregorius<br />Tim Duffy<br />Claire Huppertz<br />
    6. 6. Next Steps<br />Highlights presentations (today)<br />Open survey on key Questions (now – Christmas)<br />Summary Report (in preparation)<br />Final results will be published in January<br />AGI consider implications for the organisation<br />
    7. 7. Complementary Perspectives<br />Data and <br />Technology<br />Markets<br />Policy<br />
    8. 8. Data and Technology<br />
    9. 9. Geospatial Information is Pervasive <br />Position will be “always available” <br />through Smartphones, RFID tags and other sensors. <br />The value to each application will be variable, <br />but it will always be there. <br />
    10. 10. Sub-metre accuracy 3D data is available for all urban areas<br />“Imagery becomes a commodity, viewed and distributed on the web almost for free. Mass market removed and specialist capture returns”. Andy Wells<br />
    11. 11. Augmented Reality<br /><br />
    12. 12. Global Navigation Satellite System<br />“Multi-constellation GNSS providing 100 satellites<br />Centimetre positioning commonly achievable in a <br />mobile environment.” Alan Dodson<br />Source:<br />
    13. 13. Cloud Computing:the dominant delivery mechanism<br />“Essentially it will mean that users of IT-related services will be able to focus on what the service provides them rather than how the services are implemented or hosted.” <br />Gartner (2009)<br />
    14. 14. Location based Services<br />“Mainstream consumer-focused location aware smartphones and related location based services will make significant inroads into the enterprise, significantly reducing the cost and effort required for many mobile applications.” Peter Batty<br />
    15. 15. Earth Observation Satellites<br />“By 2015 governmental organisations will operate <br />over 200 EO satellites carrying 385 different instruments. <br />Turning data from such a range of systems <br />into information calls for a corresponding range of scientific and technical competencies.” Alan Belward<br />
    16. 16. Open Source Geospatial Software<br />GRASS <br />OpenLayers<br />“In 5 years time, Open Source Geospatial won&apos;t be a niche or a specialism, it will be the standard way that things are done.” Jo Cook<br />
    17. 17. Crowd sourcing<br />“Five years ago OpenStreetMap didnʼt exist, so forecasting the <br />future of crowdsourced data feels particularly futile.” <br />“However, the UK is predicted to be complete, <br />at the street level, in 14 months time.” <br />“There will be more than 1,000,000 users in much less <br />than five years time.” Chris Osborne<br />
    18. 18. Geomatics<br />“I can envisage a market for 3D point cloud data from lidar combined with mobile scanning by ground vehicles.” Richard Groom<br />
    19. 19. Semantic Web<br />Google will parse complete natural language sentences in a single query – Gary Gale<br />
    20. 20. Some Resulting Challenges<br />Discard the location-specific baggage and enter the mainstream.<br />Survive and prosper alongside Google and other emerging global players.<br />Engage with LBS developers and service providers and take advantage.<br />Provide services to help users migrate through these paradigm shifts.<br />Take location information into socially significant applications, e.g. climate change, participatory democracy, mega city planning<br />Communicating with end users who don’t understand maps.<br />
    21. 21. Looking at Markets in 2015<br />Steven Feldman<br />
    22. 22. Future gazing can be a risky business<br />
    23. 23. It’s not easy to predict the future …<br />
    24. 24. It’s easier to predict technology than the way it may be used<br />
    25. 25. An early mobile phone<br /><br />
    26. 26. Technology drives the Market<br />
    27. 27. 1cm accurate always available GPS<br />
    28. 28. Or even indoors<br />
    29. 29. Real time data feeds<br /><br />
    30. 30. Vehicle Telematics<br />
    31. 31. Passive Crowd Sourcing<br />
    32. 32. Cloud, Cloud, Cloud<br />
    33. 33. Commercial themes<br />
    34. 34. Falling Prices<br />
    35. 35.
    36. 36.
    37. 37.
    38. 38. Resistance to change<br />
    39. 39. First mover advantage<br />
    40. 40. Crime and Public Safety Market<br />“information sharing may result in creating an information explosion that results in those at the receiving end of information having too much information”<br />
    41. 41. Energy Market<br />“Decisions will be based on data that will cost millions of dollars; a well that misses its target by 20m due to an incorrect or missing datum or CRS could mean the difference between exploration success or failure”<br />
    42. 42. Environmental Management<br />1<br />“In many cases, more information equals greater confusion – another dataset will be around the corner to refute any …“<br />
    43. 43. Financial Services<br />“A new breed of market entrants will emerge to exploit structural weaknesses of the legacy IT infrastructure of existing players in the financial services sector”<br />
    44. 44. Local Government<br />“public sector sourced and derived data will have to be more freely and openly available to manage this shift from centrally provided services to a more enabled and self service society”<br />
    45. 45. Marine and Coastal Markets<br />“the greatest challenge to SDI creation is the existing culture and work practices that support a myriad of individual projects and legacy applications”<br />
    46. 46. Retail<br />“Greater granularity in customer information and segmentation, enabled by embedded geodata elements, will allow for wild and exciting interpretations and analyses of the customer profiles, matching movement to will, location to desire and helping to model every expectation of every customer in a dynamically, visually representable way”<br />
    47. 47. Transport<br />“The green agenda will continue to have an influence on the transport industry. Businesses will want to parade their credentials as part of their marketing message, and geospatial data will be a key element for them. However, cost saving will remain the biggest incentive to purchasing of technology”<br />
    48. 48. Health<br />“Too often in the healthcare market it seems that spatial analysis is currently used to defend decisions which have already been made, rather than being relied upon to optimise the decision-making process itself. This contrasts with the best practice elsewhere in the public sector”<br />
    49. 49. More of the same?<br />
    50. 50. No Breakthroughs<br />health<br />government<br />bi<br />local government<br />environment<br />insurance<br />defense<br />transport<br />resources<br />
    51. 51.
    52. 52. Consumer<br />
    53. 53. Something Else or Somewhere Else?<br />Location targeted advertising<br />Mobile Navigation<br />Hyperlocal News<br />Location Based Social Networks<br />Ubiquitous Location<br />Location aware price comparison<br />
    54. 54. Where will the money be?<br />
    55. 55. How good is our foresight?<br />
    56. 56. Foreseeing the internet in the 60’s<br /><br />
    57. 57. Know Edge Ltd<br />57<br />Looking at Policy in 2015<br />Robin McLaren<br />
    58. 58. Did you know?<br />58<br /><br />
    59. 59. Know Edge Ltd<br />59<br />Predicting the Future<br />“While I can’t predict the future, after listening to 50 companies working on the same problem I have a view of what’s likely to happen”<br />Nancy Peretsman, Managing Director, Allen & Co.<br />[Supported Google to go public]<br />
    60. 60. Know Edge Ltd<br />60<br />Global Forces<br />
    61. 61. Know Edge Ltd<br />61<br />Drivers of Change 2015<br />We are now in a global market.<br />The shape of the geospatial industry in 2015, will be one influenced significantly by key global trends of a China (and USA) dominated world economy.<br />China has a $3 trillion reserve to invest in assets and development around the world.<br />Challenge<br />To co-exist and take advantage of this level of potentially disruption as the balance of economic power changes.<br />
    62. 62. Know Edge Ltd<br />62<br />Source: <br />Source: <br />
    63. 63. Know Edge Ltd<br />63<br />Drivers of Change 2015<br />We are currently preparing students for jobs that don’t exist, using technologies that haven’t been invented in order to solve problems that we don’t even know are problems yet.<br />Challenge<br />Death of the GIS MSc courses<br />Appropriate GI capacity building in range of professions<br />
    64. 64. Know Edge Ltd<br />64<br />Public Sector Information<br />Source: <br />
    65. 65. Know Edge Ltd<br />65<br />Drivers of Change 2015<br /> will soon expose over 1,100 government datasets and the adoption of the ‘linked data’ approach will enable significant innovation in its re-use.<br />Gordon Brown announced that some data from the Ordnance Survey would be made online free of charge (following consultation);<br />OPSI is reviewing and simplifying the government’s approach to PSI licensing.<br />Challenge<br />To create sustainable business models that will maintain data of appropriate quality in Making Public Data Public.<br />
    66. 66. Know Edge Ltd<br />66<br />
    67. 67. Know Edge Ltd<br />67<br />Drivers of Change 2015<br />A TechMarketView report said improvements to the teaching of science, technology, engineering and maths need to be made in order to create the next generation of software developers. Furthermore, better tax incentives for investment, corporate venturing, R&D support and so on could all help young software companies to flourish in the UK. <br />Challenge<br />To create a cluster of Location Information SMEs in the UK.<br />
    68. 68. Know Edge Ltd<br />68<br />Tyndrum, Scotland<br />Giants Causeway, Northern Ireland<br />a unique opportunity<br />Snowdonia, Wales<br />London, England<br />
    69. 69. Know Edge Ltd<br />69<br />Drivers of Change 2015<br />UK Location Strategy. <br />EU INSPIRE Directive.<br />Devolved administrations’ GI Strategies.<br />Making Public Data Public<br />The economic situation for the next decade will significantly squeeze public sector budgets.<br />Challenge<br />To successfully implement these strategies with minimal public sector intervention – collaboration is key to success.<br />To engage with the public sector through the efficiency and citizen empowerment agendas.<br />To leverage private sector innovation.<br />
    70. 70. Know Edge Ltd<br />70<br />Institutional Change<br />
    71. 71. Know Edge Ltd<br />71<br />Drivers of Change 2015<br />Independent Scotland!<br />Institutional reform to drive efficiencies similar to Land & Property Services NI.<br />Privatisation of elements of public sector.<br />Empowering citizens and communities.<br />Challenge<br />A new institutional landscape.<br />A new type of public sector – a streamlined central government.<br />Impact on existing business models in private sector.<br />
    72. 72. Know Edge Ltd<br />72<br />Source:<br />
    73. 73. Know Edge Ltd<br />73<br />Reporting a Problem with Google Maps (USA)<br />
    74. 74. Know Edge Ltd<br />74<br />Drivers of Change 2015<br />Momentum building in crowdsourcing to generate Open Data (OSM will have 1 millionth contributor).<br />Google has adopted crowdsourcing policy.<br />Challenge<br />Few, if any countries, have generated data management policies that truly integrate and utilise this new, valuable resource of large scale, citizen initiated information. This paradigm shift has yet to be understood and absorbed at a government level.<br />
    75. 75. Know Edge Ltd<br />75<br />
    76. 76. Know Edge Ltd<br />76<br />Drivers of Change 2015<br />AGI needs to become a trusted spokesman on key social and technological issues, and to have a strong, high profile.<br />The journey from a representative group to a professional body is a long and arduous one. Is it a journey that AGI wishes to make? <br />Challenge<br />If the journey is to be made, is it as a stand-alone GI profession, or as part of another professional grouping?<br />‘In this world the games developers will replace professional GIS specialists.’ <br />
    77. 77. Know Edge Ltd<br />77<br />Data Privacy<br />Source:<br />
    78. 78. Know Edge Ltd<br />78<br />Drivers of Change 2015<br />Sharing information about your self should be a transaction where the default is that you reject, in other words you have to opt-in NOT out <br />In the consumer market data about yourself has become much more important – Facebook!<br />The trend is now not to register Oyster cards as it provides information about where you’ve been. <br />Challenge<br />A large programme of work is required to get balance of privacy corrected. The structures (and software) exist to make this happen – Microsoft’s “passport” is an example. <br />
    79. 79. Know Edge Ltd<br />79<br />Source:<br />
    80. 80. Know Edge Ltd<br />80<br />Drivers of Change 2015<br />GI is becoming ubiquitous, with “location” becoming part of mainstream information systems. <br />GI standards will follow this move from being specific to GI into extensions of wider standards for general IT and application areas.<br />The emphasis will change from syntax (form) to semantics (meaning). <br />Challenge<br />Accept that location information interoperability standards will migrate to W3C based standards.<br />
    81. 81. Know Edge Ltd<br />81<br />Value Added Resellers<br />Source:<br />
    82. 82. Know Edge Ltd<br />82<br />Drivers of Change 2015<br />Rising user expectations, advances in technology, and new ways of working (based on Web 2.0) offer new opportunities and provide easier market entry to small players.<br />The balance of power is moving from data producers to data users. <br />It’s getting rather crowded up on Gartner’s ‘curve of enlightenment’. The cost of geospatial data and technology is likely to fall – as are the margins, but he market will increase in the consumer space. <br />Challenge<br />Microsoft and Google show no sign currently of moving into high value, but niche markets. If they do then this could be extremely disruptive to current data markets.<br />
    83. 83. Challenging times ahead<br />
    84. 84. Discard the location-specific baggage and enter the mainstream.<br />Survive and prosper alongside Google and other emerging global players.<br />Engage with LBS developers and service providers and take advantage.<br />Provide services to help users migrate through these paradigm shifts.<br />Take location information into socially significant applications, e.g. climate change, participatory democracy, mega city planning<br />Communicating with end users who don’t understand maps.<br />Challenging Technology<br />
    85. 85. Challenging Markets<br />Technology drives the market<br />Making money out of free<br />From producer to consumer centric<br />Resistance to change<br />Information overload and lack of trust<br />From consumer to enterprise<br />
    86. 86. Challenging Policy<br />Economic power changes<br />Appropriate GI capacity building<br />Sustainable business models in the world of “free”<br />Build a UK based global market leader<br />A new type of public sector<br />Are we a profession?<br />Privacy is a nightmare<br />
    87. 87. Know Edge Ltd<br />87<br />Your Role<br />A bright future won’t just happen. It is up to you to make it happen and shape the future.<br />Source:<br />
    88. 88. Thank You<br />