5. MID
5
INSTAGRAM
Women’s Sneakers (TOTAL: 325)
121 Nike
36 adidas
19 Reebok
• Nike Roshe One main story for home page
4 best sellers are Roshe One’s
• Majority of best seller’s are white and/or
black (minus one Asics running shoe)
• Promoting both lifestyle and fashion
7. MID
7
INSTAGRAM
Women’s Sneakers (TOTAL:333)
129 Nike
79 adidas
42 Converse
• Best sellers show more color & metallic
• 4 of 8 best sellers are court/skate shoes
• Instagram did not have many single
pictures (example see left)
• Very commercialized
9. MID
9
INSTAGRAM
Women’s Sneakers (TOTAL: 2350)
548 Nike
379 adidas
98 Reebok
• Website does not separate sneakers by
Best Seller/Most Popular (only all
women’s shoes)
• 6 of 10 best sellers pictured are sneakers
• Instagram's are mostly shoes with solid
color backgrounds or marketing
campaigns
11. MID
11
INSTAGRAM
Women’s Sneakers (TOTAL:164)
80 Nike
38 adidas
2 Reebok
• Best sellers are all Nike except one
Converse sneaker
• Best sellers are almost all black & white
• Cross-merchandise
13. MID
13
INSTAGRAM
Women's Sneakers (TOTAL:1409)
146 adidas
91 Nike
46 Reebok
• Clean web layout
• Instagram is mostly apparel/sneakers laid
out or part of a models body
• Geared towards a more young adult
audience
14. Recap
• Mid
– Product oriented & commercialized social media
– Running contemporary silhouettes & black and white shoes
– Geared towards younger, fashion-follower audience
14
19. FASHION
19
INSTAGRAM Women Sneakers (TOTAL: 732)
324 Nike
130 New Balance
107 Adidas Originals
40 reebok
• Six02 is active wear orientated rather than
lifestyle
• Nike has a huge lead on the best sellers page
(top 100 best sellers are Nike)
• A combination of clean layout shots and active
outdoor shots
21. FASHION
21
INSTAGRAM
Women Sneakers (TOTAL: 124)
27 Adidas
22 Nike
17 Reebok
• Artistic imagery
• Incorporating sneakers into the fashion world
• Apparel focused
• Does not include best seller information
25. FASHION
25
INSTAGRAM
Women’s Sneakers (TOTAL: 732)
(Website is under construction)
Folder is a Korean sneaker retailer
• Both the Folder website and social
media uses a continuity of neutral colors
(no bright colors)
• Uses images of both shoes alone and on
foot.
• Lifestyle footwear rather than sportswear
26. Recap
26
• Fashion
– Blogger style Instagram
– More experimental with color
– An even split of lifestyle and contemporary styles
– Geared towards trendsetter women in their mid 20s
30. MARKET OVERVIEW
WESTERN EUROPE
TOP SELLERS:
ROCH
E ONE
£75
AIR
MAX
90
£105
HUAR
ACHE
£90
W515
£60
NB
373
£50
NB
574
£32
LOS
ANGE
LES
£65
SUPE
RSTA
R
£70
PURE
BOOS
T
£100
34. MARKET OVERVIEW
LATIN AMERICA
TOP SELLERS:
Court
Canvas
$60
Court
Royale
$66
Air
Max
$90
Supers
tar
$78
Adria
$60
Adria
$66
Authen
tic Slim
$48
Authentic
Lo Pro
$40
Checker
board
$40
