Eye Candy IS A Critical Business Requirement

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  • + DianJoubert Dian Joubert 2 months ago
    Absolutely Brilliant!!! Maybe that’s why it took me 4 weeks to plan and design my website/beblog. Official Launch is tomorrow! Have a look, YOU BETTER LEAVE A COMMENT, I’M TRACKING YOU!;-) http://www.DianJoubert.com
  • + soulbomber soulbomber 2 months ago
    reply to: Guest000111

    This is a post related to finding a design company/agency as opposed to finding a ’designer’. The designer is only one part of the solution, depending on what you wish to accomplish. Although design can tend to be what stands out the most, there are several people involved (not just the designer). Hope this helps shed a bit of light:

    http://www.rivalschools.tv/2009/06/buying-the-toaster/

    Great slide btw!
  • + shtninja shtninja 2 months ago
    ’I haven’t met a designer yet who doesn’t believe that they are great - and most of the work I see is terrible - at least in my opinion. ’ i’m a designer, and Im not great - but how can a designer ever say that to a client, or potential client - we need to act confidant. Most of the time, the client does not want a good design (you can ask designers about this) - the client wants to feel safe, and good, and confidant. They want to feel right - working with clients can be a lot like working with children - you need to please them, not make good design.

    Actually, i completely went of topic. Somehow my point is: clients do not trust the designers enough to allow them to be branding agents - there is some sort of prejudice that says -'oh, if you’re a designer, that means you can only do pretty things but not important things' something like that - but in truth - design is problem solving - a designer is trained to find solutions. I guess in the end, spend more money on the designer and they will work harder. Or something like that.
  • + Guest000111 Guest000111 2 months ago
    Excellent slides but I think you’re missing the point. It’s not that people don’t value design - it’s that we don’t understand how to buy it and know that we are getting value for money.
    As a purchaser of design services (I’m a CEO of a small software company) I completely understand and believe that design is important. The problem is how to get a good designer. The fact is that there are very few *great* designers. Most are mediocre. Is mediocre better than none?
    I know I need functionality - so when does the form become more important than the functionality and how can I specify it and budget for it?
    In other words how can I tell (as an aesthetically challenged tech guy) without having to spend serious money on customer response research (which I can’t afford) if the quality of the design I’m getting is any good?
    In my experience if I ask a random sample of say 10 people I get 11 opinions none of which agree. If I ask another designer they’ll tell me why it is technically poor.
    I haven’t met a designer yet who doesn’t believe that they are great - and most of the work I see is terrible - at least in my opinion.
    If you can provide a means to allow people like me to identify and price good design - I’ll buy it by the truck load.
  • + satts Satyaprakash B 2 months ago
    Excellent slides.. got some arsenal for the ' RIA is just waste ’ type characters
  • + dandjorgi dandjorgi 3 months ago
    Great slide! I first read your article ’In Defense of Eye Candy’ at alistapart.com a few months ago – Now I stumbled over your slideshow. Great work.
  • + guest562c79 guest562c79 9 months ago
    Excellent job - well done!
  • + apolaine Andy Polaine 9 months ago
    Great slideshow and really clear to imagine what you were presenting without even having to hear the presentation - so, good slides too.
  • + Gaurav_M Gaurav M 10 months ago
    accurate info.
    nice slide Good work
  • + stephenpa Stephen Anderson 2 years ago
    @bunky34 Thank you, very much!

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Eye Candy IS A Critical Business Requirement - Presentation Transcript

  1. “Visual Design” “Pretty Graphics” “Sexy interfaces” “Eye-Candy “Look & Feel” “Skinning”
  2. “Look & Feel” f u n c t io n (Common Perception)
  3. f u n c t io n “Look & Feel”
  4. “Do users want applications that work, or applications that can wrap themselves into funny shapes? I'm sure it looks really whizzy in demos, but come on, we're just trying to give user applications to help them do their jobs.”
  5. “...it doesn't matter how pretty your site is or how many \"bells and whistles\" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.”
  6. “...it doesn't matter how pretty your site is or X how many \"bells and whistles\" you have. While a high-quality site is important, the majority of people today value usability more than good looks or fanciness.” an’t ou c Y rate Sepa from ility Usab ign. Des sual Vi
  7. “Eye Candy is a Critical Business Requirement”
  8. hetics Aest “Eye Candy is a Critical Business Requirement”
  9. Aesthetics:
  10. Aesthetics: \"the science of how things are known via the senses.\"
  11. Aesthetics: \"the science of how things are known via the senses.\" More than just visual design, 1. anything that appeals to the senses.
  12. Aesthetics: \"the science of how things are known via the senses.\" More than just visual design, 1. anything that appeals to the senses. More about the psychological 2. response to sensory stimulus, than the actual trigger.
  13. http://www.fastcompany.com/magazine/104/moto.html
  14. “...consciously or unconsciously, the iPod materials reference a convention of ‘cleanliness’ that everybody interacts with every day – a bathroom.” http://www.frogdesign.com/?p=13
  15. http://www.poetpainter.com/thoughts/article/the-ipod-shuffle-and-wrigleys-doublemint-gum
  16. http://www.poetpainter.com/thoughts/article/the-ipod-shuffle-and-wrigleys-doublemint-gum
  17. Aesthetics and... Cognition “the process of knowing”
  18. Aesthetics and... Cognition “the process of knowing”
  19. Aesthetics and... Cognition “the process of knowing” Affordance says an ‘objects sensory characteristics intuitively imply its functionality and use’
  20. Guess what this screen is communicating...
  21. Guess what this screen is communicating...
  22. Guess what this screen is communicating... A Visual Language is a set of practices by which images can be used to communicate concepts
  23. Guess what this screen is communicating... A Visual Language is a set of practices by which images can be used to communicate concepts better:
  24. Brilliant!
  25. What does the ‘genie effect’ communicate?
  26. Which of these windows of closer to you? Why?
  27. Which of these windows of closer to you? Why?
  28. Can you spot the problem?
  29. Can you spot the problem? OR
  30. Can you spot the problem? OR One of the Four Laws of Perception states ‘elements that are close to each other are related.’
  31. “Dismissing visual design as just a matter of making things pretty or ugly cuts off your ability to communicate with your customers... Design is a means to communicate, not mere styling.” -Luke Wroblewski
  32. Aesthetics and... Affect \"the experience of feeling or emotion\"
  33. Aesthetics and... Affect \"the experience of feeling or emotion\"
  34. “Emotion is one of the strongest differentiators in user experience namely because it triggers unconscious responses to a product, website, environment or interface. Our feelings strongly influence our perceptions and often frame how we think about or refer to our experiences at a later date.” -Frank Spillers http://experiencedynamics.blogs.com/site_search_usability/2004/08/design_and_emot.html
  35. Efficient Easy to Use Enjoyable
  36. Efficient + Easy to Use = Enjoyable ?
  37. Efficient Easy to Use Enjoyable
  38. Efficient Easy to Use Enjoyable
  39. Perception.
  40. Load time is five seconds. Which of these pre-loaders makes this ‘seem’ like a faster load time?
  41. Load time is five seconds. Which of these pre-loaders makes this ‘seem’ like a faster load time? is in peed S e of e Ey th er. hold e Be th
  42. Which will seem to take longer? (a) Waiting in a 20 minute line -or- (b) Waiting in 5 different lines, each lasting about 5 minutes
  43. Which will seem to take longer? (a) Waiting in a 20 minute line -or- (b) Waiting in 5 different lines, each lasting about 5 minutes es longer but that is “...something that tak superior to something perceived to be efficient is ut perceived differently.” that is shorter b -Don Norman
  44. Personality. http://www.affectivedesign.org/ http://iasummit.org/2006/conferencedescrip.htm#88
  45. see the smile?
  46. Which window is friendlier?
  47. Which window is friendlier? Why?
  48. http://www.affectivedesign.org/ http://iasummit.org/2006/conferencedescrip.htm#88
  49. Why should we care about personality? People identify with (or avoid) certain personalities Trust is related to personality Perception and expectations are linked with personality Consumers ‘choose’ products that are an extension of themselves We treat sufficiently advanced technology as people ...and so on
  50. Why did Sony make their robot a puppy?
  51. Trust.
  52. What’s the most frequently cited factor for evaluating the credibility of a Web site?
  53. What’s the most frequently cited factor for evaluating the credibility of a Web site?
  54. Trust?
  55. Trust?
  56. Can you spot the differences?
  57. Trust + Personality + Perception. . . presented at CHI 2007, “According to research ancy of identical search users judge the relev arch engines based on results from different se d Google coming out e brand, with Yahoo an th the study indicated on top… Participants in Google and Yahoo were that the results from ical results found through superior to ident eneric search engine.” Windows Live or a g
  58. Why did the more attractive (but otherwise identical) ATM Machine perform better?
  59. “Attractive things work better.”
  60. “Product design that provides aesthetic appeal, pleasure and satisfaction can greatly influence the success of a product. Traditional cognitive approaches to product usability have tended to underestimate or fragment emotion from an understanding of the user experience. Affect, which is inexplicable linked to attitudes, expectations and motivations, plays a significant role in the cognition of product interaction, and therefore can be usefully treated as a design aid. Emotion influences and mediates specific aspects of interaction before, during and after the use of a product. These affective states regularly impact how a user manipulates and explores a user interface in order to support a desired cognitive state.” Products That from “Emotion as a Cognitive Artifact and the Design Implications for are Perceived As Pleasurable”
  61. to Davidson (2003), the perception that affect and cognition are independent, separate information processing systems is flawed. New breakthroughs in neuroscience using functional Magnetic Resonance Imaging (fMRI) have validated the assertions that cognition and emotion are a unified process. Gray et. al (2002) found that emotion and cognition ‘conjointly and equally contribute to the control of thought and behavior’.
  62. Affect How I ‘think’ cannot be separated from how I ‘feel’ Cognition Myth reality
  63. If you care about function, then you care about cognition and affect. And consequently, you care about aesthetics.
  64. “Look & Feel” f u n c t io n
  65. “Look & Feel” X f u n c t io n Not ty is Pret ion! rat deco ion. unct is F etty Pr
  66. “Attractive things work better.”
  67. Aesthetics and... Business Value ROI. Easier Sales. Higher Margins. Brand Equity. Market Differentiation.
  68. “Is it worth the investment?”
  69. “Good [enough] is the enemy of great.” -Jim Collins
  70. “Is it worth the investment?” It’s not an option.
  71. “Why not?” Product Maturity.
  72. “When technology delivers basic needs, user experience dominates.” -Don Norman
  73. “When technology delivers basic needs, user experience dominates.” -Don Norman
  74. SUBJECTIVE / QUALITATIVE Focused on Experiences (People, Activities, Context) Meaningful Has personal significance Pleasurable Memorable experience worth sharing Convenient THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS Super easy to use, works like I think Usable Can be used without difficulty Reliable Is available and accurate Functional (Useful) Works as programmed Focused on Tasks (Products, Features) OBJECTIVE / QUANTIFIABLE http://www.poetpainter.com/thoughts/article/presentation-notes-slides-for-creating-pleasurable-interfaces
  75. gets 0% of the project You know, 8 20% of the time. ...the remaining 20% takes completed in 80 / 20 80% of the time. This is commodity This is where you differentiate.
  76. “Cars have been around for ages - since Ford’s little black number. They all pretty much do the same thing and look similar. Four wheels, seats, they go from point A to B. Why do people buy one over the other? One word. Design. Aesthetics and Car Design have been fused for many years. It’s what defines a car, it’s what gives a car it’s personality and importantly for the manufacturers, it’s what gives the car it’s competitive edge in the market place.” from “Aesthetic-Usability Effect”, Mark Boulton http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/
  77. “Eye Candy is a Critical Business Requirement”
  78. hetics Aest “Eye Candy is a Critical Business Requirement”
  79. Thanks!
  80. ME MY PERSONAL SITE THE BEST WAY TO REACH ME

+ Stephen AndersonStephen Anderson, 3 years ago

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