The Art Of Innovation

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By Guy Kawasaki

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The Art Of Innovation

  1. 1. 1. Make meaning
  2. 2. A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn’t curve. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.
  3. 3. 2. Make mantra
  4. 4. “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
  5. 5. • Wendy’s “Healthy fast food”
  6. 6. • Wendy’s “Healthy fast food • Nike “Authentic athletic performance”
  7. 7. • Wendy’s “Healthy fast food” • Nike “Authentic athletic performance” • FedEx “Peace of mind”
  8. 8. • Wendy’s “Healthy fast food” • Nike “Authentic athletic performance” • FedEx “Peace of mind” • eBay “Democratize commerce”
  9. 9. “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
  10. 10. 3. Jump to the next curve
  11. 11. 4. Roll the DICEE
  12. 12. Deep: Fanning (Reef)
  13. 13. Intelligent: BF-104 Flashlight (Panasonic)
  14. 14. Complete: Lexus
  15. 15. Elegant: Nano (Apple)
  16. 16. Emotive: Harley Davidson
  17. 17. 5. Don’t worry, be crappy
  18. 18. 6. Polarize people
  19. 19. 7. Let a hundred flowers blossom
  20. 20. 8. Churn, baby, churn
  21. 21. 9. Niche thyself
  22. 22. Ability to provide unique product or service Value to customer
  23. 23. Ability to provide unique product or service Price Value to customer
  24. 24. Stupid Ability to provide unique product or service Price Value to customer
  25. 25. Stupid Ability to provide unique product or service Dotcom Price Value to customer
  26. 26. Stupid X Ability to provide unique product or service Dotcom Price Value to customer
  27. 27. Breitling Emergency Stupid X Ability to provide unique product or service Dotcom Price Value to customer
  28. 28. Smart Car Stupid X Ability to provide unique product or service Dotcom Price Value to customer
  29. 29. LG Kimchi refrigerator Stupid X Ability to provide unique product or service Dotcom Price Value to customer
  30. 30. 10. Follow the 10/20/30 rule
  31. 31. 10 slides
  32. 32. 20 minutes
  33. 33. 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
  34. 34. 11. Don’t let the bozos grind you down
  35. 35. “I think there is a world market for maybe five computers.” Thomas Watson Chairman, IBM 1943
  36. 36. “This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876
  37. 37. “There is no reason why anyone would want a computer in their home.” Ken Olsen Founder, Digital Equipment Corp. 1977
  38. 38. “It’s too far to drive, and I don’t see how it can be a business.” Guy Kawasaki Bozo
  39. 39. Blog.guykawasaki.com For copies, send an email to: gina@garage.com Photos from iStockPhoto.com

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