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Social Media in Australia 2011
 

Social Media in Australia 2011

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The state of the Internet and Social Media in Australia.

The state of the Internet and Social Media in Australia.

All stats are specific to Australia.

More at http://www.stephencater.com

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  • Internet consumption
  • Internet consumptionPopulation: Australian Bureau of Statistics website. Commonwealth of Australia. Retrieved 1 January 2011. The population estimate shown is automatically calculated daily at 00:00 UTC and is based on data obtained from the population clock on the date shown in the citation.
  • Internet consumption
  • A substantial shift has occurred in the way Australians allocate their online time: Social Networking’s share of time has increased substantially, offset by a significant drop in time spent using Instant Messengers. E-mail use has also dropped slightly. Note that total online time has remained relatively flat over the past year (+1%).State of the Internet: Comscore
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011: March
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011
  • nielson
  • nielson
  • nielson
  • Johannes Gutenberg, German, inventor of the first printing press, 1450
  • 2010 stats, Audit Bureau of Circulations
  • 2010 stats, Audit Bureau of Circulations

Social Media in Australia 2011 Social Media in Australia 2011 Presentation Transcript

  • social media in australiaMarch 2011
  • The Internet is part of our lives
    INTERNET
    81%
    penetration
    18,300,000
    SOCIAL
    65%
    penetration
    14,700,000
    INTERNET
    81%
    penetration
  • NT
    4% of Internet Population
    Average usage 18.6 Hours
    Australia
    Average usage 18.8 Hours
    QLD
    20% of Internet Population
    Average usage 19.7 Hours
    WA
    10% of Internet Population
    Average usage 19.7 Hours
    NSW
    32% of Internet Population
    Average usage18.1 Hours
    SA
    7% of Internet Population
    Average usage 19.9 Hours
    VIC
    25%of Internet Population
    Average usage 18.0 Hours
    • Australians use Social Networking sites at a rate similar to Europe’s regional average, outpacing the global average by 10 reach points
    State of the Internet: Comscore
  • Internet consumption, Nielson Whitepaper 2011
    mobile internet browsing increased considerably, from 29 percent in 2009 to 52 percent in 2010
  • Internet consumption, Nielson Whitepaper 2011
    ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone
  • Internet consumption, Nielson Whitepaper 2011
    social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone
  • Internet consumption, Nielson Whitepaper 2011
    close to half of online Australians now access the internet while commuting or travelling
  • Internet consumption, Nielson Whitepaper 2011
    22 hours
    average time we spend online each week
  • Internet consumption, Nielson Whitepaper 2011
    1 in 5
    22 hours
    minutes online, are spent on a social network
    average time we spend online each week
  • Internet consumption, Nielson Whitepaper 2011
    1 in 5
    86%
    22 hours
    minutes online, are spent on a social network
    internet users who visited a social network site last month
    average time we spend online each week
  • Australian newspapers record 2.5% overall circulation decline (2010)
  • 2010 stats, Audit Bureau of Circulations
    Financial Review
    The Australian
    Herald Sun
    Courier Mail
    Daily Telegraph
    The Age
    down 5.9%
    down 0.5%
    down 2.1%
    down 1.4%
    down 3.8%
    down 4.5%
  • it’s not just print…
  • 2007 marked a change in Australians TV consumption…
  • 2007 marked a change in Australians TV consumption…
    While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption…
    … a possible early warning sign that we are approaching the feared media saturation point
    Tony Marlow, associate research director, Asia Pacific, Nielsen Online
  • 2010 stats, Audit Bureau of Circulations
    hours / week
  • Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relationships and fostering communities of consumers.
    It’s about rethinking how you make plans when your customers are in the center and in control.
    Paul Adams
    Senior User Experience Researcher, Google
  • The Australian Consumer Landscape: March 2011. Nielson
  • stephencater.com