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Social Media in Australia 2011

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The state of the Internet and Social Media in Australia. …

The state of the Internet and Social Media in Australia.

All stats are specific to Australia.

More at http://www.stephencater.com

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  • Internet consumption
  • Internet consumptionPopulation: Australian Bureau of Statistics website. Commonwealth of Australia. Retrieved 1 January 2011. The population estimate shown is automatically calculated daily at 00:00 UTC and is based on data obtained from the population clock on the date shown in the citation.
  • Internet consumption
  • A substantial shift has occurred in the way Australians allocate their online time: Social Networking’s share of time has increased substantially, offset by a significant drop in time spent using Instant Messengers. E-mail use has also dropped slightly. Note that total online time has remained relatively flat over the past year (+1%).State of the Internet: Comscore
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011: March
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011
  • nielson
  • nielson
  • nielson
  • Johannes Gutenberg, German, inventor of the first printing press, 1450
  • 2010 stats, Audit Bureau of Circulations
  • 2010 stats, Audit Bureau of Circulations
  • Transcript

    • 1. social media in australiaMarch 2011
    • 2. The Internet is part of our lives
      INTERNET
      81%
      penetration
      18,300,000
      SOCIAL
      65%
      penetration
      14,700,000
      INTERNET
      81%
      penetration
    • 3. NT
      4% of Internet Population
      Average usage 18.6 Hours
      Australia
      Average usage 18.8 Hours
      QLD
      20% of Internet Population
      Average usage 19.7 Hours
      WA
      10% of Internet Population
      Average usage 19.7 Hours
      NSW
      32% of Internet Population
      Average usage18.1 Hours
      SA
      7% of Internet Population
      Average usage 19.9 Hours
      VIC
      25%of Internet Population
      Average usage 18.0 Hours
    • 4.
      • Australians use Social Networking sites at a rate similar to Europe’s regional average, outpacing the global average by 10 reach points
      State of the Internet: Comscore
    • 5. Internet consumption, Nielson Whitepaper 2011
      mobile internet browsing increased considerably, from 29 percent in 2009 to 52 percent in 2010
    • 6. Internet consumption, Nielson Whitepaper 2011
      ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone
    • 7. Internet consumption, Nielson Whitepaper 2011
      social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone
    • 8. Internet consumption, Nielson Whitepaper 2011
      close to half of online Australians now access the internet while commuting or travelling
    • 9. Internet consumption, Nielson Whitepaper 2011
      22 hours
      average time we spend online each week
    • 10. Internet consumption, Nielson Whitepaper 2011
      1 in 5
      22 hours
      minutes online, are spent on a social network
      average time we spend online each week
    • 11. Internet consumption, Nielson Whitepaper 2011
      1 in 5
      86%
      22 hours
      minutes online, are spent on a social network
      internet users who visited a social network site last month
      average time we spend online each week
    • 12. Australian newspapers record 2.5% overall circulation decline (2010)
    • 13. 2010 stats, Audit Bureau of Circulations
      Financial Review
      The Australian
      Herald Sun
      Courier Mail
      Daily Telegraph
      The Age
      down 5.9%
      down 0.5%
      down 2.1%
      down 1.4%
      down 3.8%
      down 4.5%
    • 14. it’s not just print…
    • 15. 2007 marked a change in Australians TV consumption…
    • 16. 2007 marked a change in Australians TV consumption…
      While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption…
      … a possible early warning sign that we are approaching the feared media saturation point
      Tony Marlow, associate research director, Asia Pacific, Nielsen Online
    • 17. 2010 stats, Audit Bureau of Circulations
      hours / week
    • 18. Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relationships and fostering communities of consumers.
      It’s about rethinking how you make plans when your customers are in the center and in control.
      Paul Adams
      Senior User Experience Researcher, Google
    • 19. The Australian Consumer Landscape: March 2011. Nielson
    • 20. stephencater.com

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