social media in australiaMarch 2011<br />
The Internet is part of our lives<br />INTERNET<br />81%<br />penetration<br />18,300,000<br />SOCIAL<br />65%<br />penetr...
NT <br />4% of Internet Population <br />Average usage 18.6 Hours<br />Australia<br />Average usage 18.8 Hours<br />QLD <b...
<ul><li>Australians use Social Networking sites at a rate similar to Europe’s regional average, outpacing the global avera...
Internet consumption, Nielson Whitepaper 2011<br />mobile internet browsing increased considerably, from 29 percent in 200...
Internet consumption, Nielson Whitepaper 2011<br />ownership of internet capable mobile phones increased greatly from 43 p...
Internet consumption, Nielson Whitepaper 2011<br />social mobile usage has continued to double since 2007 - 42 percent of ...
Internet consumption, Nielson Whitepaper 2011<br />close to half of online Australians now access the internet while commu...
Internet consumption, Nielson Whitepaper 2011<br />22 hours<br />average time we spend online each week<br />
Internet consumption, Nielson Whitepaper 2011<br />1 in 5<br />22 hours<br />minutes online, are spent on a social network...
Internet consumption, Nielson Whitepaper 2011<br />1 in 5<br />86%<br />22 hours<br />minutes online, are spent on a socia...
Australian newspapers record 2.5% overall circulation decline (2010)<br />
2010 stats, Audit Bureau of Circulations<br />Financial Review<br />The Australian<br />Herald Sun<br />Courier Mail<br />...
it’s not just print…<br />
2007 marked a change in Australians TV consumption…<br />
2007 marked a change in Australians TV consumption…<br />While use of the internet continued to grow this year, for the fi...
2010 stats, Audit Bureau of Circulations<br />hours / week<br />
Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relation...
The Australian Consumer Landscape: March 2011. Nielson<br />
stephencater.com<br />
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Social Media in Australia 2011

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The state of the Internet and Social Media in Australia.

All stats are specific to Australia.

More at http://www.stephencater.com

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  • Internet consumption
  • Internet consumptionPopulation: Australian Bureau of Statistics website. Commonwealth of Australia. Retrieved 1 January 2011. The population estimate shown is automatically calculated daily at 00:00 UTC and is based on data obtained from the population clock on the date shown in the citation.
  • Internet consumption
  • A substantial shift has occurred in the way Australians allocate their online time: Social Networking’s share of time has increased substantially, offset by a significant drop in time spent using Instant Messengers. E-mail use has also dropped slightly. Note that total online time has remained relatively flat over the past year (+1%).State of the Internet: Comscore
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011: March
  • Internet consumptionNielson Whitepaper 2011
  • Internet consumptionNielson Whitepaper 2011
  • nielson
  • nielson
  • nielson
  • Johannes Gutenberg, German, inventor of the first printing press, 1450
  • 2010 stats, Audit Bureau of Circulations
  • 2010 stats, Audit Bureau of Circulations
  • Social Media in Australia 2011

    1. 1. social media in australiaMarch 2011<br />
    2. 2. The Internet is part of our lives<br />INTERNET<br />81%<br />penetration<br />18,300,000<br />SOCIAL<br />65%<br />penetration<br />14,700,000<br />INTERNET<br />81%<br />penetration<br />
    3. 3. NT <br />4% of Internet Population <br />Average usage 18.6 Hours<br />Australia<br />Average usage 18.8 Hours<br />QLD <br />20% of Internet Population <br />Average usage 19.7 Hours<br />WA <br />10% of Internet Population <br />Average usage 19.7 Hours<br />NSW <br />32% of Internet Population <br />Average usage18.1 Hours<br />SA <br />7% of Internet Population <br />Average usage 19.9 Hours<br />VIC <br />25%of Internet Population <br />Average usage 18.0 Hours<br />
    4. 4. <ul><li>Australians use Social Networking sites at a rate similar to Europe’s regional average, outpacing the global average by 10 reach points</li></ul>State of the Internet: Comscore<br />
    5. 5. Internet consumption, Nielson Whitepaper 2011<br />mobile internet browsing increased considerably, from 29 percent in 2009 to 52 percent in 2010<br />
    6. 6. Internet consumption, Nielson Whitepaper 2011<br />ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone<br />
    7. 7. Internet consumption, Nielson Whitepaper 2011<br />social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone<br />
    8. 8. Internet consumption, Nielson Whitepaper 2011<br />close to half of online Australians now access the internet while commuting or travelling<br />
    9. 9. Internet consumption, Nielson Whitepaper 2011<br />22 hours<br />average time we spend online each week<br />
    10. 10. Internet consumption, Nielson Whitepaper 2011<br />1 in 5<br />22 hours<br />minutes online, are spent on a social network<br />average time we spend online each week<br />
    11. 11. Internet consumption, Nielson Whitepaper 2011<br />1 in 5<br />86%<br />22 hours<br />minutes online, are spent on a social network<br />internet users who visited a social network site last month<br />average time we spend online each week<br />
    12. 12. Australian newspapers record 2.5% overall circulation decline (2010)<br />
    13. 13. 2010 stats, Audit Bureau of Circulations<br />Financial Review<br />The Australian<br />Herald Sun<br />Courier Mail<br />Daily Telegraph <br />The Age<br />down 5.9%<br />down 0.5%<br />down 2.1%<br />down 1.4%<br />down 3.8%<br />down 4.5%<br />
    14. 14. it’s not just print…<br />
    15. 15. 2007 marked a change in Australians TV consumption…<br />
    16. 16. 2007 marked a change in Australians TV consumption…<br />While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption… <br />… a possible early warning sign that we are approaching the feared media saturation point<br />Tony Marlow, associate research director, Asia Pacific, Nielsen Online<br />
    17. 17. 2010 stats, Audit Bureau of Circulations<br />hours / week<br />
    18. 18. Social media... is a way of thinking... It’s not about sales, or ads, or click-through rates. It’s about pursuing relationships and fostering communities of consumers.<br />It’s about rethinking how you make plans when your customers are in the center and in control.<br />Paul Adams <br />Senior User Experience Researcher, Google<br />
    19. 19. The Australian Consumer Landscape: March 2011. Nielson<br />
    20. 20. stephencater.com<br />
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