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Internet Audio Listening by 18-34 and 18-49

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Key demographic listening data for Internet Audio listening among 18-34s and 18-49s, taken from the Edison Research and Triton Digital Infinite Dial study.

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Internet Audio Listening by 18-34 and 18-49

  1. 1. The Infinite Dial 2014 #infinitedial
  2. 2. © 2014 Edison Research and Triton Digital Methodology Overview • In January/February 2014, Edison Research conducted a national telephone survey of 2,023 people aged 12 and older, using random digit dialing techniques. • Survey offered in both English and Spanish languages. • Both landlines and cell phones were called. • Data weighted to national 12+ population figures. • This is the 22nd study in the series dating to 1998. • These studies provide estimates of digital platforms and their impact on the media landscape based on self-reported consumer behaviors and attitudes.
  3. 3. © 2014 Edison Research and Triton Digital 47% 66% 59% 12+ 18-34 18-49 Two-thirds of 18-34 Year-Olds Listen to Online Radio Monthly % By Age Group Who Have Listened to Online Radio in Last Month Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
  4. 4. © 2014 Edison Research and Triton Digital 36% 53% 46% 12+ 18-34 18-49 More than half of all 18-34s have listened to Online Radio in the last week % By Age Group Who Have Listened to Online Radio in Last Week Online Radio = Listening to AM/FM radio stations online and/or listening to streamed audio content available only on the Internet
  5. 5. © 2014 Edison Research and Triton Digital % Aware of… Base: 18-34 year-olds 3% 7% 8% 12% 13% 16% 20% 30% 44% 54% 54% 63% 84% Stitcher Songza Rdio Radio.com TuneIn Radio Last.fm Slacker Google Play All Access Spotify Rhapsody iTunes Radio iHeartRadio Pandora 18-34 Year-Olds are Aware of Many Audio Brands
  6. 6. © 2014 Edison Research and Triton Digital % Aware of… Base: 18-49 year-olds 4% 6% 6% 12% 13% 14% 19% 29% 36% 51% 51% 58% 80% Stitcher Songza Rdio Last.fm TuneIn Radio Radio.com Slacker Google Play All Access Spotify Rhapsody iTunes Radio iHeartRadio Pandora Four in Five 18-49 Year-Olds are Aware of Pandora
  7. 7. © 2014 Edison Research and Triton Digital Percent by Age Group Who Listened in Last Month Brands lower than 6% Age 12+ not shown7% 9% 11% 40% 11% 10% 11% 47% 6% 8% 9% 31% Spotify iTunes Radio iHeartRadio Pandora Age 12+ Age 18-34 Age 18-49
  8. 8. © 2014 Edison Research and Triton Digital Percent by Age Group Who Listened in Last Week 5% 6% 6% 30% 7% 7% 6% 35% 4% 5% 5% 22% Spotify iTunes Radio iHeartRadio Pandora Age 12+ Age 18-34 Age 18-49 Brands lower than 4% Age 12+ not shown

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