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The Audiobook Consumer 2016

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A new report from Edison Research and Triton Digital on Audiobook Consumers, based on data from the 2016 Infinite Dial report.

Published in: Business

The Audiobook Consumer 2016

  1. 1. THE AUDIOBOOK CONSUMER 2016
  2. 2. The Infinite Dial © 2016 Edison Research and Triton Digital! Study Methodology •  In January/February 2016, Edison Research conducted a national telephone survey of 2001 people aged 12 and older, using random digit dialing techniques •  Interviews were 52% landline and 48% cell phone •  Survey offered in both English and Spanish languages •  Data weighted to national 12+ population figures •  This series has been covering a wide range of digital media topics since 1998.
  3. 3. The Infinite Dial © 2016 Edison Research and Triton Digital! Yes 43% No 57% Audiobook Listening “Have you ever listened to an audiobook?”
  4. 4. The Infinite Dial © 2016 Edison Research and Triton Digital! Men 45% Women 55% Who Listens to Audiobooks?
  5. 5. The Infinite Dial © 2016 Edison Research and Triton Digital! Age 12-17 9% Age 18-24 12% Age 25-34 16% Age 35-44 15% Age 45-54 16% Age 55-64 15% Age 65 and older 17% U.S. Population 12+ Who Listens to Audiobooks? Age 12-17 11% Age 18-24 14% Age 25-34 18% Age 35-44 14% Age 45-54 17% Age 55-64 14% Age 65 and older 12% Audiobook Consumers 12+
  6. 6. The Infinite Dial © 2016 Edison Research and Triton Digital! 30% 30% 20% 21%20% 29% 24% 27% High School or less One to three years of college Four-year college degree Some grad school or advanced degree U.S. Population 18+ Audiobook Consumers 18+ Audiobook Consumers: Education
  7. 7. The Infinite Dial © 2016 Edison Research and Triton Digital! Within the past 4 weeks 25% 1 month to < than 6 mos. ago 19% 6 mos. To < than 12 mos. ago 13% One to two years ago 18% More than two years ago 25% Last Time Listened to an Audiobook Audiobook Consumers 12+
  8. 8. The Infinite Dial © 2016 Edison Research and Triton Digital! One 25% Two 23% Three to Four 23% Five to ten 17% 11 Or more 12% Average of 6.7 audiobooks listened per year (2015: 5.8) Base: Listened to an audiobook in the past year Number of Audiobooks Listened to in Last Year
  9. 9. The Infinite Dial © 2016 Edison Research and Triton Digital! Yes 43% No 57% U.S. Population 12+ Yes 63% No 37% Podcast Consumers 12+ Audiobook Listening “Have you ever listened to an audiobook?”
  10. 10. The Infinite Dial © 2016 Edison Research and Triton Digital! 25% 35% 19% 20% 13% 13% 18% 13% 25% 19% U.S. Population 12+ Podcast Consumers 12+ past month less than 6 mos 6 months to less 1 year to two more than two Last Time Listened to an Audiobook Base: Ever listened to an audiobook Within the last 4 weeks One month to < than 6 mos. ago 6 mos. to < than 12 mos. ago One to two years ago More than two years ago
  11. 11. TomWebster @webby2001 twebster@edisonresearch.com

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