SlideShare a Scribd company logo
1 of 12
| © 2019 Futuresource Consulting Ltd
Carl Hibbert
Head of Consumer Media & Tech
Reaching Audiences:
What do the kids want?
10th July 2019
| © 2019 Futuresource Consulting Ltd2 | © 2019 Futuresource Consulting Ltd @Futuresourcer
Kids Tech in Numbers
3-16 year olds
7 countries
1,400 online sample
2 x per year
10 waves
| © 2019 Futuresource Consulting Ltd3 | © 2019 Futuresource Consulting Ltd @Futuresourcer
What We’ve Learnt
They Still Like to Play and Watch TV
Screen Time is Rising
True Digital Natives: Swipe First / Press Second
Engagement on their Terms
Parents and Industry Aligning on Digital Health
| © 2019 Futuresource Consulting Ltd @Futuresourcer4 | © 2019 Futuresource Consulting Ltd
Screen Time Dispersed Across Range of Platforms
47%
68%
73%
74%
94%
Percentage of Kids (3-16) in UK that Own/Share…
| © 2019 Futuresource Consulting Ltd5 | © 2019 Futuresource Consulting Ltd @Futuresourcer
Half of UK Kids Regularly Consuming on Second Screens
53% 51%
54%
Favourite Device to Watch TV / Video
Content % among kids 3-12
TV
47%
Tablet
24%
Smartphone
17%
PC/Laptop
6%
Others
5%
Regular Use of Portable Device for
TV/Video Content Viewing**
Age 11-12
Age 7-10
Age 3-6
**Minimum 3-4 times Per Week
| © 2019 Futuresource Consulting Ltd @Futuresourcer6 | © 2019 Futuresource Consulting Ltd
55% 36% 26% 16%
More Screens are Impacting Engagement
% of Kids Multi-Tasking While Watching TV
USA
UK
Germany
China
What are they Doing…
| © 2019 Futuresource Consulting Ltd @Futuresourcer7 | © 2019 Futuresource Consulting Ltd
Scheduled
Down YoY
On-Demand
Up YoY
Live TV Still Strong Outside of US but Beginning to Falter
30%
16%
36%
51%
22%
53%
64%
18%
38%
19%
8%
37%
22%
12%
37%
38%
25%
23%
30%
4% 5%
15%
8%
20% 18%
11%
21% 19%
USA Mexico UK Germany Brazil China France
Video Source Watched Most Frequented by 3-12s
Other
SVoD
Live TV (Pay)
Live TV (FTA)
| © 2019 Futuresource Consulting Ltd @Futuresourcer8 | © 2019 Futuresource Consulting Ltd
Online Viewing Time Clipping the Heels of Live TV in Major Markets
4.6
4.0
3.4
2.8
3.7
4.0
3.4
4.3
2.5 2.4
1.2
2.3
3.6
2.6
1.8
2.7
USA UK Germany China
Kids 3-12: Hours spent per week
free online Free TV Pay-TV SVoD
23% watch 6+ hours of free online video
11% Watch more than 10 hours
23% don’t watch
any online content
| © 2019 Futuresource Consulting Ltd @Futuresourcer9 | © 2019 Futuresource Consulting Ltd
Kids Snacking Online – Shaping Trend to Shorter Content
0%
10%
20%
30%
40%
50%
60%
Under 1 minute 1-5 minutes 6-10 minutes 11-15 minutes 16-30 minutes 31 minutes to an hour Over an hour
Kids 3-12: Most Popular Free Online Video Length
UK USA Germany China
| © 2019 Futuresource Consulting Ltd @Futuresourcer10 | © 2019 Futuresource Consulting Ltd
YouTube’s Influence Continuing to Grow
26%
48%
20%
82% of 3-16s access
US/UK/DE
53%
31%
22% 21%
China USA UK Germany
Influence of Social Media Personalities on 3-
16s Purchase Decisions
Use by
Platform:
| © 2019 Futuresource Consulting Ltd @Futuresourcer11 | © 2019 Futuresource Consulting Ltd
Content is King Among Kids Too…but so is Usability
33%
53%
76%
35% 30%
40%
27% of 3-12s with Access to Amazon Prime Video don’t
watch it, compared to just 10% for Netflix
USA
UK
Germany
Percentage of 3-12s with Access To…
20% of 8-12s access Facebook
from someone else’s account
10% of 8-12s access Instagram
and Snapchat from someone else’s
account
USA
UK
Germany
| © 2019 Futuresource Consulting Ltd
While every effort is made by Futuresource Consulting to provide accurately researched information and carefully supported conclusions and recommendations, in no event will the company or its professionals
be liable for information, analysis, advice or recommendations provided to clients, or be liable for actions and decisions taken as a result of this report.
Thank You!
Carl Hibbert
Head of Consumer Media & Tech
carl.hibbert@futuresource-hq.com
+44 (0) 1582 500 110

More Related Content

What's hot

Saft Gudberg K Jonsson
Saft Gudberg K JonssonSaft Gudberg K Jonsson
Saft Gudberg K Jonsson
radstefna3f
 
Social Networking Effects Social Life
Social Networking Effects Social LifeSocial Networking Effects Social Life
Social Networking Effects Social Life
Divam Goyal
 

What's hot (15)

Vorhaus digital and gaming research study 2021
Vorhaus digital and gaming research study 2021Vorhaus digital and gaming research study 2021
Vorhaus digital and gaming research study 2021
 
Energy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumersEnergy Policy after the UK General Election: Priorities for consumers
Energy Policy after the UK General Election: Priorities for consumers
 
A Keynote Address by Lord David Puttnam
A Keynote Address by Lord David PuttnamA Keynote Address by Lord David Puttnam
A Keynote Address by Lord David Puttnam
 
Public Health: An individual’s or the government’s responsibility?
Public Health: An individual’s or the government’s responsibility?Public Health: An individual’s or the government’s responsibility?
Public Health: An individual’s or the government’s responsibility?
 
Tgi youth 2015 r2 new additions
Tgi youth 2015 r2   new additionsTgi youth 2015 r2   new additions
Tgi youth 2015 r2 new additions
 
What People Want: Accenture Public Service Citizen Survey
What People Want: Accenture Public Service Citizen SurveyWhat People Want: Accenture Public Service Citizen Survey
What People Want: Accenture Public Service Citizen Survey
 
2015 RJI Mobile Media Research Report 5
2015 RJI Mobile Media Research Report 52015 RJI Mobile Media Research Report 5
2015 RJI Mobile Media Research Report 5
 
Saft Gudberg K Jonsson
Saft Gudberg K JonssonSaft Gudberg K Jonsson
Saft Gudberg K Jonsson
 
For later life: Better health and care in tough times
For later life: Better health and care in tough timesFor later life: Better health and care in tough times
For later life: Better health and care in tough times
 
2015 mobile research slides report 3
2015 mobile research slides report 32015 mobile research slides report 3
2015 mobile research slides report 3
 
DW 2015: Kari Nordstad TNS Gallup
DW 2015: Kari Nordstad TNS GallupDW 2015: Kari Nordstad TNS Gallup
DW 2015: Kari Nordstad TNS Gallup
 
What People Want: Accenture Public Service Citizen Survey - Wave 2
What People Want: Accenture Public Service Citizen Survey - Wave 2What People Want: Accenture Public Service Citizen Survey - Wave 2
What People Want: Accenture Public Service Citizen Survey - Wave 2
 
2015 RJI Mobile Media Research Report 2
2015 RJI Mobile Media Research Report 22015 RJI Mobile Media Research Report 2
2015 RJI Mobile Media Research Report 2
 
Social Networking Effects Social Life
Social Networking Effects Social LifeSocial Networking Effects Social Life
Social Networking Effects Social Life
 
2015 mobile research slides report 4
2015 mobile research slides report 42015 mobile research slides report 4
2015 mobile research slides report 4
 

Similar to MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl Hibbert, Head of Consumer Media & Technology, FutureSource

AD-Online Video-V12
AD-Online Video-V12AD-Online Video-V12
AD-Online Video-V12
Glenn Humble
 
AD-Online Video-V12
AD-Online Video-V12AD-Online Video-V12
AD-Online Video-V12
Glenn Humble
 
Accenture video over Internet consumer survey 2013
Accenture video over Internet consumer survey 2013Accenture video over Internet consumer survey 2013
Accenture video over Internet consumer survey 2013
Alessandro Laudati
 
Accenture: Video-over-internet-consumer-survey-May 2013
Accenture: Video-over-internet-consumer-survey-May 2013Accenture: Video-over-internet-consumer-survey-May 2013
Accenture: Video-over-internet-consumer-survey-May 2013
Brian Crotty
 
Deloitte digital democracy 2014
Deloitte digital democracy 2014Deloitte digital democracy 2014
Deloitte digital democracy 2014
Lionel Martins
 

Similar to MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl Hibbert, Head of Consumer Media & Technology, FutureSource (20)

Digital democracy survey: A multi-generational view of consumer TMT trends
Digital democracy survey: A multi-generational view of consumer TMT trendsDigital democracy survey: A multi-generational view of consumer TMT trends
Digital democracy survey: A multi-generational view of consumer TMT trends
 
AD-Online Video-V12
AD-Online Video-V12AD-Online Video-V12
AD-Online Video-V12
 
AD-Online Video-V12
AD-Online Video-V12AD-Online Video-V12
AD-Online Video-V12
 
Online Video Advertising Trends
Online Video Advertising TrendsOnline Video Advertising Trends
Online Video Advertising Trends
 
Nielsen total audience report Q1 2018
Nielsen total audience report Q1 2018Nielsen total audience report Q1 2018
Nielsen total audience report Q1 2018
 
An Ericsson Consumer Insight Report : TV and Media 2015
An Ericsson Consumer Insight Report : TV and Media 2015An Ericsson Consumer Insight Report : TV and Media 2015
An Ericsson Consumer Insight Report : TV and Media 2015
 
Ericsson ConsumerLab TV & Media 2015
Ericsson ConsumerLab TV & Media 2015Ericsson ConsumerLab TV & Media 2015
Ericsson ConsumerLab TV & Media 2015
 
Ericsson consumer lab-tv-media-2015
Ericsson consumer lab-tv-media-2015Ericsson consumer lab-tv-media-2015
Ericsson consumer lab-tv-media-2015
 
Ericsson consumer lab-tv-media-2015
Ericsson consumer lab-tv-media-2015Ericsson consumer lab-tv-media-2015
Ericsson consumer lab-tv-media-2015
 
Accenture video over Internet consumer survey 2013
Accenture video over Internet consumer survey 2013Accenture video over Internet consumer survey 2013
Accenture video over Internet consumer survey 2013
 
Accenture video-over-internet-consumer-survey-2013
Accenture video-over-internet-consumer-survey-2013Accenture video-over-internet-consumer-survey-2013
Accenture video-over-internet-consumer-survey-2013
 
Accenture: Video-over-internet-consumer-survey-May 2013
Accenture: Video-over-internet-consumer-survey-May 2013Accenture: Video-over-internet-consumer-survey-May 2013
Accenture: Video-over-internet-consumer-survey-May 2013
 
Generation z rejects traditional TV
Generation z rejects traditional TVGeneration z rejects traditional TV
Generation z rejects traditional TV
 
Digital Video and the Connected Consumer 2015
Digital Video and the Connected Consumer 2015Digital Video and the Connected Consumer 2015
Digital Video and the Connected Consumer 2015
 
Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19Myanmar Consumer Preference Study over COVID-19
Myanmar Consumer Preference Study over COVID-19
 
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?
Media and Mobile Trends 2015: Where and How Are Consumers Tuning In?
 
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
TMT Outlook 2017:  A new wave of advances offer opportunities and challengesTMT Outlook 2017:  A new wave of advances offer opportunities and challenges
TMT Outlook 2017: A new wave of advances offer opportunities and challenges
 
Deloitte's Digital Democracy Survey
Deloitte's Digital Democracy SurveyDeloitte's Digital Democracy Survey
Deloitte's Digital Democracy Survey
 
Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023Media Logic Media Preferences of Older Adults 2023
Media Logic Media Preferences of Older Adults 2023
 
Deloitte digital democracy 2014
Deloitte digital democracy 2014Deloitte digital democracy 2014
Deloitte digital democracy 2014
 

More from MME 4.5 / Music 4.5 / 2Pears

More from MME 4.5 / Music 4.5 / 2Pears (20)

MME 4.5 VideoVision: Rich Bowdler, Head of Growth, NextUp Comedy
MME 4.5 VideoVision: Rich Bowdler, Head of Growth, NextUp Comedy MME 4.5 VideoVision: Rich Bowdler, Head of Growth, NextUp Comedy
MME 4.5 VideoVision: Rich Bowdler, Head of Growth, NextUp Comedy
 
MME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on Player
MME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on PlayerMME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on Player
MME 4.5 VideoVision: Sam Proud, Creator & Founder, Play on Player
 
MME 4.5 VideoVision: Julia Hörnle, Professor in Internet Law, Queen Mary Univ...
MME 4.5 VideoVision: Julia Hörnle, Professor in Internet Law, Queen Mary Univ...MME 4.5 VideoVision: Julia Hörnle, Professor in Internet Law, Queen Mary Univ...
MME 4.5 VideoVision: Julia Hörnle, Professor in Internet Law, Queen Mary Univ...
 
MME 4.5 VideoVision: Mikkel Iversen, founder TerraMedia
MME 4.5 VideoVision: Mikkel Iversen, founder TerraMediaMME 4.5 VideoVision: Mikkel Iversen, founder TerraMedia
MME 4.5 VideoVision: Mikkel Iversen, founder TerraMedia
 
MME 4.5 VideoVision: Alistair Taylor, Sports Video & Data Analyst, MIDiA Rese...
MME 4.5 VideoVision: Alistair Taylor, Sports Video & Data Analyst, MIDiA Rese...MME 4.5 VideoVision: Alistair Taylor, Sports Video & Data Analyst, MIDiA Rese...
MME 4.5 VideoVision: Alistair Taylor, Sports Video & Data Analyst, MIDiA Rese...
 
MME 4.5 New Content Formats: Music entertainment re-imagined Paul Jessop, Chi...
MME 4.5 New Content Formats: Music entertainment re-imagined Paul Jessop, Chi...MME 4.5 New Content Formats: Music entertainment re-imagined Paul Jessop, Chi...
MME 4.5 New Content Formats: Music entertainment re-imagined Paul Jessop, Chi...
 
MME 4.5 New Content Formats: Short attention spans vs super engagement? Matth...
MME 4.5 New Content Formats: Short attention spans vs super engagement? Matth...MME 4.5 New Content Formats: Short attention spans vs super engagement? Matth...
MME 4.5 New Content Formats: Short attention spans vs super engagement? Matth...
 
MME 4.5 New Content Formats - Attention split: working the second screen Dagm...
MME 4.5 New Content Formats - Attention split: working the second screen Dagm...MME 4.5 New Content Formats - Attention split: working the second screen Dagm...
MME 4.5 New Content Formats - Attention split: working the second screen Dagm...
 
MME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave Bison
MME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave BisonMME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave Bison
MME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave Bison
 
MME 4.5 The New Influencer Ecosystem - Lucas Poelman, Styliff
MME 4.5 The New Influencer Ecosystem - Lucas Poelman, StyliffMME 4.5 The New Influencer Ecosystem - Lucas Poelman, Styliff
MME 4.5 The New Influencer Ecosystem - Lucas Poelman, Styliff
 
MME 4.5 The New Influencer Ecosystem - Jemima Garthwaite, Founder & Director,...
MME 4.5 The New Influencer Ecosystem - Jemima Garthwaite, Founder & Director,...MME 4.5 The New Influencer Ecosystem - Jemima Garthwaite, Founder & Director,...
MME 4.5 The New Influencer Ecosystem - Jemima Garthwaite, Founder & Director,...
 
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...
 
MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research
MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA ResearchMME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research
MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research
 
MME 4.5 The New Influencer Ecosystem - Chris Stokel-Walker, journalist and au...
MME 4.5 The New Influencer Ecosystem - Chris Stokel-Walker, journalist and au...MME 4.5 The New Influencer Ecosystem - Chris Stokel-Walker, journalist and au...
MME 4.5 The New Influencer Ecosystem - Chris Stokel-Walker, journalist and au...
 
MME 4.5 The New Influencer Ecosystem - FYI Robyn
MME 4.5 The New Influencer Ecosystem - FYI RobynMME 4.5 The New Influencer Ecosystem - FYI Robyn
MME 4.5 The New Influencer Ecosystem - FYI Robyn
 
MME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the Field
MME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the FieldMME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the Field
MME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the Field
 
MME 4.5 The Attention Economy: The competition for attention – always on…
MME 4.5 The Attention Economy: The competition for attention – always on…MME 4.5 The Attention Economy: The competition for attention – always on…
MME 4.5 The Attention Economy: The competition for attention – always on…
 
MME 4.5 The Attention Economy - Top 5 findings in the world of attention acro...
MME 4.5 The Attention Economy - Top 5 findings in the world of attention acro...MME 4.5 The Attention Economy - Top 5 findings in the world of attention acro...
MME 4.5 The Attention Economy - Top 5 findings in the world of attention acro...
 
MME 4.5 The Attention Economy - OTT services, original content, and exclusive...
MME 4.5 The Attention Economy - OTT services, original content, and exclusive...MME 4.5 The Attention Economy - OTT services, original content, and exclusive...
MME 4.5 The Attention Economy - OTT services, original content, and exclusive...
 
MME 4.5 The Attention Economy: Specialist survival – how to survive as a nich...
MME 4.5 The Attention Economy: Specialist survival – how to survive as a nich...MME 4.5 The Attention Economy: Specialist survival – how to survive as a nich...
MME 4.5 The Attention Economy: Specialist survival – how to survive as a nich...
 

Recently uploaded

原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
ydyuyu
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
ydyuyu
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Monica Sydney
 
一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书
F
 
一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理
SS
 
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
apekaom
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
AS
 
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
c6eb683559b3
 
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
ayvbos
 

Recently uploaded (20)

原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
原版制作美国爱荷华大学毕业证(iowa毕业证书)学位证网上存档可查
 
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查在线制作约克大学毕业证(yu毕业证)在读证明认证可查
在线制作约克大学毕业证(yu毕业证)在读证明认证可查
 
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi EscortsIndian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
Indian Escort in Abu DHabi 0508644382 Abu Dhabi Escorts
 
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New GirlfriendDubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
Dubai Call Girls First Class O525547819 Call Girls Dubai Hot New Girlfriend
 
一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书一比一原版贝德福特大学毕业证学位证书
一比一原版贝德福特大学毕业证学位证书
 
Local Call Girls in Gomati 9332606886 HOT & SEXY Models beautiful and charmi...
Local Call Girls in Gomati  9332606886 HOT & SEXY Models beautiful and charmi...Local Call Girls in Gomati  9332606886 HOT & SEXY Models beautiful and charmi...
Local Call Girls in Gomati 9332606886 HOT & SEXY Models beautiful and charmi...
 
South Bopal [ (Call Girls) in Ahmedabad ₹7.5k Pick Up & Drop With Cash Paymen...
South Bopal [ (Call Girls) in Ahmedabad ₹7.5k Pick Up & Drop With Cash Paymen...South Bopal [ (Call Girls) in Ahmedabad ₹7.5k Pick Up & Drop With Cash Paymen...
South Bopal [ (Call Girls) in Ahmedabad ₹7.5k Pick Up & Drop With Cash Paymen...
 
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...Delivery in 20 Mins Call Girls Cuttack  9332606886 HOT & SEXY Models beautifu...
Delivery in 20 Mins Call Girls Cuttack 9332606886 HOT & SEXY Models beautifu...
 
一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理一比一原版澳大利亚迪肯大学毕业证如何办理
一比一原版澳大利亚迪肯大学毕业证如何办理
 
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
一比一原版桑佛德大学毕业证成绩单申请学校Offer快速办理
 
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
call girls in Anand Vihar (delhi) call me [🔝9953056974🔝] escort service 24X7
 
[Hackersuli] Élő szövet a fémvázon: Python és gépi tanulás a Zeek platformon
[Hackersuli] Élő szövet a fémvázon: Python és gépi tanulás a Zeek platformon[Hackersuli] Élő szövet a fémvázon: Python és gépi tanulás a Zeek platformon
[Hackersuli] Élő szövet a fémvázon: Python és gépi tanulás a Zeek platformon
 
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...Local Call Girls in Seoni  9332606886 HOT & SEXY Models beautiful and charmin...
Local Call Girls in Seoni 9332606886 HOT & SEXY Models beautiful and charmin...
 
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
一比一原版(Dundee毕业证书)英国爱丁堡龙比亚大学毕业证如何办理
 
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
一比一原版(NYU毕业证书)美国纽约大学毕业证学位证书
 
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime BalliaBallia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
Ballia Escorts Service Girl ^ 9332606886, WhatsApp Anytime Ballia
 
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
一比一原版(Curtin毕业证书)科廷大学毕业证原件一模一样
 
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...💚 Call Girls Bahraich   9332606886  High Profile Call Girls You Can Get The S...
💚 Call Girls Bahraich 9332606886 High Profile Call Girls You Can Get The S...
 
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency""Boost Your Digital Presence: Partner with a Leading SEO Agency"
"Boost Your Digital Presence: Partner with a Leading SEO Agency"
 
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call GirlsMira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
Mira Road Housewife Call Girls 07506202331, Nalasopara Call Girls
 

MME 4.5 New Content Formats: Reaching audiences - what do the kids want? Carl Hibbert, Head of Consumer Media & Technology, FutureSource

  • 1. | © 2019 Futuresource Consulting Ltd Carl Hibbert Head of Consumer Media & Tech Reaching Audiences: What do the kids want? 10th July 2019
  • 2. | © 2019 Futuresource Consulting Ltd2 | © 2019 Futuresource Consulting Ltd @Futuresourcer Kids Tech in Numbers 3-16 year olds 7 countries 1,400 online sample 2 x per year 10 waves
  • 3. | © 2019 Futuresource Consulting Ltd3 | © 2019 Futuresource Consulting Ltd @Futuresourcer What We’ve Learnt They Still Like to Play and Watch TV Screen Time is Rising True Digital Natives: Swipe First / Press Second Engagement on their Terms Parents and Industry Aligning on Digital Health
  • 4. | © 2019 Futuresource Consulting Ltd @Futuresourcer4 | © 2019 Futuresource Consulting Ltd Screen Time Dispersed Across Range of Platforms 47% 68% 73% 74% 94% Percentage of Kids (3-16) in UK that Own/Share…
  • 5. | © 2019 Futuresource Consulting Ltd5 | © 2019 Futuresource Consulting Ltd @Futuresourcer Half of UK Kids Regularly Consuming on Second Screens 53% 51% 54% Favourite Device to Watch TV / Video Content % among kids 3-12 TV 47% Tablet 24% Smartphone 17% PC/Laptop 6% Others 5% Regular Use of Portable Device for TV/Video Content Viewing** Age 11-12 Age 7-10 Age 3-6 **Minimum 3-4 times Per Week
  • 6. | © 2019 Futuresource Consulting Ltd @Futuresourcer6 | © 2019 Futuresource Consulting Ltd 55% 36% 26% 16% More Screens are Impacting Engagement % of Kids Multi-Tasking While Watching TV USA UK Germany China What are they Doing…
  • 7. | © 2019 Futuresource Consulting Ltd @Futuresourcer7 | © 2019 Futuresource Consulting Ltd Scheduled Down YoY On-Demand Up YoY Live TV Still Strong Outside of US but Beginning to Falter 30% 16% 36% 51% 22% 53% 64% 18% 38% 19% 8% 37% 22% 12% 37% 38% 25% 23% 30% 4% 5% 15% 8% 20% 18% 11% 21% 19% USA Mexico UK Germany Brazil China France Video Source Watched Most Frequented by 3-12s Other SVoD Live TV (Pay) Live TV (FTA)
  • 8. | © 2019 Futuresource Consulting Ltd @Futuresourcer8 | © 2019 Futuresource Consulting Ltd Online Viewing Time Clipping the Heels of Live TV in Major Markets 4.6 4.0 3.4 2.8 3.7 4.0 3.4 4.3 2.5 2.4 1.2 2.3 3.6 2.6 1.8 2.7 USA UK Germany China Kids 3-12: Hours spent per week free online Free TV Pay-TV SVoD 23% watch 6+ hours of free online video 11% Watch more than 10 hours 23% don’t watch any online content
  • 9. | © 2019 Futuresource Consulting Ltd @Futuresourcer9 | © 2019 Futuresource Consulting Ltd Kids Snacking Online – Shaping Trend to Shorter Content 0% 10% 20% 30% 40% 50% 60% Under 1 minute 1-5 minutes 6-10 minutes 11-15 minutes 16-30 minutes 31 minutes to an hour Over an hour Kids 3-12: Most Popular Free Online Video Length UK USA Germany China
  • 10. | © 2019 Futuresource Consulting Ltd @Futuresourcer10 | © 2019 Futuresource Consulting Ltd YouTube’s Influence Continuing to Grow 26% 48% 20% 82% of 3-16s access US/UK/DE 53% 31% 22% 21% China USA UK Germany Influence of Social Media Personalities on 3- 16s Purchase Decisions Use by Platform:
  • 11. | © 2019 Futuresource Consulting Ltd @Futuresourcer11 | © 2019 Futuresource Consulting Ltd Content is King Among Kids Too…but so is Usability 33% 53% 76% 35% 30% 40% 27% of 3-12s with Access to Amazon Prime Video don’t watch it, compared to just 10% for Netflix USA UK Germany Percentage of 3-12s with Access To… 20% of 8-12s access Facebook from someone else’s account 10% of 8-12s access Instagram and Snapchat from someone else’s account USA UK Germany
  • 12. | © 2019 Futuresource Consulting Ltd While every effort is made by Futuresource Consulting to provide accurately researched information and carefully supported conclusions and recommendations, in no event will the company or its professionals be liable for information, analysis, advice or recommendations provided to clients, or be liable for actions and decisions taken as a result of this report. Thank You! Carl Hibbert Head of Consumer Media & Tech carl.hibbert@futuresource-hq.com +44 (0) 1582 500 110