Technology Strategy Board - Driving Innovation (Nick Appleyard)
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Tinder Foundation Employability Specialist Network Event - 19th June 2014 Presentation from Nick Appleyard (Head of Digital, Technology Strategy Board)
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Technology Strategy Board - Driving Innovation (Nick Appleyard)
- 1. Dr Nick Appleyard Head of Digital @nick_appleyard nick.appleyard@tsb.gov.uk www.innovateuk.org
- 2. 2 Good News
- 3. In Q2 2013, only 14% of UK adults had never used the Internet. That’s one of the best inclusion rates in the world
- 4. We have embraced mobile internet more than anyone else worldwide
- 5. We spend more time online than anyone else… …and more money
- 6. 6 Bad News At Q2 2013, 14% of UK adults had never used the Internet. That’s 7.1million people.
- 7. 7 59% are women (compared to 51% of adult population) - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 16-24 25-34 35-44 45-54 55-64 65-74 75+ ThousandsofExcludedPeople Age Group Female Male 72% are over 65 (compared to 21% of adult population) 55% are disabled (compared to 25% of adult population)
- 8. 8 Reasons for households not having Internet access, 2013 Don't need Internet Lack of skills Equipment costs Accesscosts Have access elsewhere Privacy /security Disability Other reason
- 9. 9 Internet-literate adults use the internet to prepare for & achieve employment
- 10. 10 0% 2% 4% 6% 8% 10% 12% Weekly wage All adults Non internet-using Not being internet-literate affects employment prospects
- 11. 11 The Design Problem - I
- 12. People needing help using the internet for employment issues look like this People designing the internet look like this
- 13. 13 Compared to UK Adult Population: Web Developers are: • Younger • Much more Male • More Metropolitan • Much more Technical • (Self) Employed • More wealthy • Whiter Internet Learners are: • Older • More Female • More Regional • Not Technical • Less Employed • Less wealthy • Diverse backgrounds
- 14. People helping other people to use the internet look like this... We have to understand each other, as well as computers!
- 15. 15 The Design Problem - II
- 16. 16 Learning something new in a foreign language is especially challenging!
- 17. 17 Compared to UK Adult Population: Web Developers are: • Younger • Much more Male • More Metropolitan • Much more Technical • (Self) Employed • More wealthy • Whiter • English-Speaking • More International Internet Learners are: • Older • More Female • More Regional • Not Technical • Less Employed • Less wealthy • Diverse backgrounds • Diverse languages • More International