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Edison Research Presents: Share of Ear May 2014

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Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014.

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Edison Research Presents: Share of Ear May 2014

  1. 1. May 2014 Share of Ear TM Americans’ Share of Time Spent Listening to Audio Sources
  2. 2. Owned Music (CDs, Digital music files, etc.) 20.3% Streaming Audio 11.6% SiriusXM 7.7% TV Music Channels (e.g. Music Choice) 5.2% Podcasts 1.7% Other 1.5% Share of Ear Americans’ Share of Time Spent Listening to Audio Sources AM/FM Radio 52.1% May 2014 TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent with each. The Streaming Audio category includes Internet Radio and On-Demand Audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  3. 3. Internet Radio 13.6% SiriusXM 11.1% May 2014 Share of Ear AM/FM Radio 75.3% Pandora 9.2% Other 4.4% Share of Radio Services TM Source: Edison Research. Americans spend an average of 2 hours and 48 minutes each day consuming radio services. This graph represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24- hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  4. 4. Internet Radio 15.3% May 2014 Share of Ear AM/FM Radio 84.7% Pandora 10.3% Other 5.0% Age 13+ AM/FM + Internet Radio TM Source: Edison Research. Americans age 13+ spend an average of 2 hours and 29 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 2096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  5. 5. May 2014 Share of Ear TM Internet Radio Pandora 13.9% AM/FM Radio 20.9% 79.1% Other 7.0% Age 18-49 AM/FM + Internet Radio Source: Edison Research. Americans age 18-49 spend an average of 2 hours and 8 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1132 Americans ages 18-49 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  6. 6. Internet Radio 29.0% May 2014 Share of Ear AM/FM Radio 71.0% Pandora 20.3% Other 8.7% Age 18-24 AM/FM + Internet Radio TM Source: Edison Research. Americans age 18-24 spend an average of 1 hour and 48 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 207 Americans ages 18-24 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  7. 7. Internet Radio 18.3% May 2014 Share of Ear AM/FM Radio 81.7% Pandora 12.0% Other 6.3% Age 25-54 AM/FM + Internet Radio TM Source: Edison Research. Americans age 25-54 spend an average of 2 hours and 24 minutes each day consuming AM/FM or Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 1085 Americans ages 25- 54 who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  8. 8. 72 39 26 21 13 11 6 5 May 2014 Share of Ear One Day Reach: Percent who reported listening to each audio type on their listening day TM AM/FM Radio Owned Music Streaming Audio Internet Radio SiriusXM TV Music Channels On-Demand Audio Podcasts Source: Edison Research. This graph represents the portion of respondents reporting any listening to each audio type. The Streaming Audio category includes Internet Radio and On-Demand audio services. Internet Radio includes: Pandora, iHeartRadio, iTunes Radio, Last.fm, Slacker, Songza, Sticher and other Internet Radio services. On-Demand Audio includes: Beats, Spotify, Google Play All Access, Rdio and Rhapsody Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  9. 9. Other Internet Radio Brands Share of Ear Share of Internet Radio Pandora 32% 68% May 2014 TM Source: Edison Research. Americans spend an average of 22 minutes each day consuming Internet Radio. This graph represents the share of time spent with each. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24- hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  10. 10. News 8% Personalities/ Talk Shows 9% Sports 3% Share of Ear Audio listening by content type Music 80% May 2014 TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent listening to each content type. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com
  11. 11. Computer 12% Mobile Device 18% SiriusXM Receiver 6% TV Audio Channels (e.g. Music Choice) 6% CD Player 5% May 2014 Share of Ear AM/FM Radio Receiver 50% Internet Connected TV/ Device 1% Other 2% Audio listening by device TM Source: Edison Research. Americans spend an average of 4 hours and 5 minutes each day consuming audio. This graph represents the share of time spent listening on each device. Based on a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary, May 2014. For more information contact info@edisonresearch.com

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