Ilf fort wayneinnovation
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Ilf fort wayneinnovation






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Ilf fort wayneinnovation Ilf fort wayneinnovation Presentation Transcript

  • SpottingTrends andOpportunities:Innovationin an Ageof Limits
  • Stephen Abram, MLSIndiana Library FederationFort Wayne, INNov. 15, 2011
  • News FlashNews FlashTech Shift HappensPeople Shift Follows
  • What has changed academically?• Recognize key shifts:1. Library at the center of academic settings – NOT.2. Serials versus Books3. Non-fiction versus fiction4. Teens versus the rest5. Administration and Faculty Shift6. Discipline versus inter-disciplinary7. Technology as a tool, not the goal
  • Focus on the Shifts And Innovate THERE Incremental improvements of pastsuccesses and platforms will not get us to where we need to be
  • Sensemaking
  • Grocery Stores
  • Grocery Stores
  • Grocery Stores
  • Cookbooks, Chefs . . .
  • Cookbooks, Chefs . . .
  • Meals
  • The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • You have the tools.
  • Stop Making it so Hard!
  • Trans-Literacy: Measure the Impact(s) Reading literacy  News literacy Numeracy  Technology literacy Critical literacy  Information literacy Social literacy  Media literacy Computer literacy  Adaptive literacy Web literacy  Research literacy Content literacy  Academic literacy Written literacy  Reputation, Etc.
  • List of content farms and general spammy user generated content sites: All Experts (  Experts Exchange ( Answers (  eZine Articles ( Answer Bag (  Find Articles ( Articles Base (  FixYa ( Helium ( Ask (  Hub Pages ( Associated Content (  InfoBarrel ( BizRate (  Livestrong ( Buzle (  Mahalo ( Brothersoft (  Mail Archive ( Bytes ( ChaCha (  Question Hub ( eFreedom (  Squidoo ( eHow (  Suite101 ( Essortment (  Twenga ( Examiner (  WiseGeek ( Expert Village (  Wonder How To (  Yahoo! Answers (  Xomba (
  • The nasty facts about Google & Bing andconsumer search: SEO / SMO Content FarmsAdvertiser-driven Geotagging
  • StrategicAnalytics
  • What We Never Really Knew Before (US/Canada) 27% of our users are under 18. 59% are female. We often 29% are college students. believe a lot 5% are professors and 6% are teachers.isn’t that true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  • 2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on student engagement. Students are more optimistic about the potential for technology.
  • What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?
  • Take backtheStrategy:Rebalance
  • Summary Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Programs on Information Literacy Become Truly Format Agnostic Invest in Strategic Analytics – Measurements of Impact, ROI and Value Be Lesson-centric
  • A Third Path
  • Emboldened Librarians hold the key
  • Stephen Abram, MLS, FSLAVP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1