Seth Godin on Decisions (June 8, 2011)o Which of the four are getting in the way?o You dont know what to doo You dont know how to do ito You dont have the authority or the resources to do ito Youre afraido Once you figure out whats getting in the way, its far easier to find the answer (or decide to work on a different problem).o Stuck is a state of mind, and its curable.
What Are Libraries Really For?• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody• Economic Impact
Columbus, Cook, Magellan and Libraries:Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
Questions for Libraries Today:1. Are our priorities right?2. Are learning, research, discovery changing materially and what is actually changing?3. Books. Meh.4. What is the role for librarians in the real future (that is not an extension of the past)?
What We Never Really Knew Before (US/Canada) 27% of our users are under 18. We often 59% are female. believe a lot 29% are college students. that isn’t 5% are professors and 6% are teachers. true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on student engagement. Students are more optimistic about the potential for technology.
What do we need to know? How do library databases and virtual services compare with other web experiences? Who are our core virtual users? Are there gaps? Does learning happen? How about discovery? What are user expectations for true satisfaction? How does library search compare to consumer search like Google and retail or government? How do people find and connect with library virtual services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?
We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
Strategic Challenges for Reference and Research Work in the Coming Decade
The BASICS Data Information Knowledge Wisdom NOT Behavior
Death of Reference Who What Where When Why How
How & Why Questions Now that’s research The interview is more involved Transformational not Transactional Expertise counts Expertise is shared mutually
What does all this mean? The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book?
What is Changing?1. Evidence-based Reference Strategies2. Experience-based Portals: The New Commons3. Personal Service on Steroids4. Quality Strategies: Consumer vs. Professional Search5. Social Networks and Recommendations6. Trans-literacy Strategies7. People-driven Strategies8. Curriculum and Research Agenda9. Service and Programs
Recommendations Strengthen Your Personal Brand Reposition the Library and Librarian Don’t Tie Yourself to Collections or Physical Space Network with Your Users Socially Measure, Don’t Count Know Risk Engage
Broadband You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global Net neutrality, kill switches . . . Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates the largest generation
Context Information and Knowledge-based economy Globalization Canada is a leading education economy Stress on core markets (US) Changing knowledge about current crop of students (genome, eye tracking, gaming, IQ, ICT and social behaviours, etc.) Information ethics and copyright
Books Reception of Reading and Experience Fiction – paper, e-paper Non-Fiction Articles - disaggregation Media – physical vs. streaming Learning Objects Stories vs. Pedagogy
Technology Context Cloud (SaaS, PaaS, IaaS) Laptops and Tablets Mobility / Smartphones Bandwidth (Wired, WiFi, Whitespace) Learning Management Systems Streaming video and audio vs. download HTML5 and Apps – the battle Advertising auction models and ‘product’ New(ish) Players (Amazon, Apple, G, B&N, Uni’s, states/provinces/nations)
The BASICS Containers for Pedagogy Created by Teams (e.g. 40,000 authors a year for Cengage alone) (yes that’s a lot of lawyers) Copyright and complicated layering of millions of rights (creators - pictures, graphics, video, tests, text, documents, etc.) Serious Lawsuits: Feist, Texaco, LSUC, Tasini, NatGeo, Authors Guild, GBS, etc. Complex extension opportunities (links to articles, databases, library assistance, etc.)
Should we tie students and professors to a specific and proprietary device, operating system, browser, or LMS?
What is the priority? Price, Cost, Value, ROIManaging or Mandating the Adoption Curve Learning and Progress Societal Impact = 17%, 40%, 70%?
Death of the Textbook?Shallow pool innovation – e-copiesOpen Access Textbooks?Coursepacks and e-coursepacks?Apple?Google?Etc.
What is Changing?1. Componentization of pedagogy2. Enhanced textbooks (tests, tracking, video, etc.)3. Advanced e-learning4. Ability to archive5. The purchaser matrix (individual student, class, institutions, state/province/country)6. Textbook boundaries (library links first…)
Pricing ModelsBuy the print copyBuy the exact electronic copy of the printBuy both (bundling)Rent the print or e-copy for a specified periodCreate custom coursepacks in print or e-copyBuy at the course level included in feeBuy at the institution / enterprise levelBuy at the state/province levelEspresso Book MachinesPay-per-use, micro-payments, ‘Square’ and phones
This era will see a Fundamental Reimagining the TextbookFor the present there will be those who resist and the resisters will be the majority.
Can we frame the e-book issue sothat it can be addressed rationally?