Eric Ries Lean Startup Schematic View Of Agile Development And Customer Development
Traditional Product Development
Unit of progress: Advance to Next Stage
Problem: known Solution: known
Unit of progress: a line of working code
“Product Owner” or
Product Development at Lean Startup
Business, marketing, engineering are tightly coupled in a company-
wide feedback loop.
Unit of progress: customer validation
Data, feedback, insights
Hypotheses, experiments, insights
Problem: unknown Solution: unknown
Continuous cycle of customer
testing about market,
pricing, customers, …
Extreme low cost, low
burn, tight focus
Measurable gates for
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