Marketing Plan - Social Media. The Sparks Foundation
Ragan Disney 2016
1. Stacey Miller
Senior Manager, Communications
@cision | @staceylamiller
The New Twitter Playbook:
Breakthrough Tactics That Ignite Business
and Engagement
8. Storytelling
101
A tweet-by-tweet narrative
• Use your own voice
(personal).
• Be detailed.
• Set the scene.
• Trajectory (give other a sense
of where the story is going)
• A sequence of events.
• Bring in the voices of others.
• Include context.
22. Weekly at the same time
Broadcast topics, recruit attendees
Create contests for engagement
Use feedback as your driver
Create a Consistent Schedule
@cision