Nmdl final presentation

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Nmdl final presentation

  1. 1. + By: Rachel Beger Pixar
  2. 2. + BIG IDEA: “Imagination Has No Age Limit”  Pixar has the ability to appeal to all ages  Their movies grow old with kids and really form a consumer bond  We want to make a stronger consumer connection through social media outlets  Use social media not just to promote movies, but to form a stronger consumer relationship  We want the fans to feel “heard”
  3. 3. + TARGET AUDIENCE  Targeting ALL age groups  LARGELY focusing on young adults 18-27 AND the middle aged 45-60
  4. 4. + DIGITAL MARKETING STRATEGY
  5. 5. #ImaginationHasNoAgeLimit +
  6. 6. + Twitter #ImaginationHasNoAgeLimit
  7. 7. + Instagram  Who do you watch Pixar movies with?  Post a photo with #ImaginationHasNoAgeLimit  A post will be selected to receive a shout out from Pixar’s account
  8. 8. + Our Goals and KPI  10% increase in followers on social media sites  Receive atleast 20,000 comments on any #ImaginationHasNoAgeLimit post  With an increase of 5,000 every post
  9. 9. + The Budget $180,000 $250/hour 30 hours a week Duration of 6 months
  10. 10. Happiness applies to all ages. + Here at Pixar, we don’t put a limit on bliss.

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