[IGC 2016] 스마일게이트 이종엽 - 게이머 커뮤니티를 이해하고 품는 것만으로도 마케팅은 완성된다!

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게이머 커뮤니티의 역사와 성장은 게임 산업과 밀접한 관계를 갖고 있다. 이번 세션에서는 커뮤니티를 활용한 올바른 마케팅이란 무엇인지 그 방향성에 대해 설명하고자 한다.

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[IGC 2016] 스마일게이트 이종엽 - 게이머 커뮤니티를 이해하고 품는 것만으로도 마케팅은 완성된다!

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