Social Game Studio

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This presentation is a part of submission towards assignment-2 of "Technology Entrepreneurship Venture Lab 2012". The presentation is about tweaking a Worst Business Idea to make it a Good Business Idea.

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Social Game Studio

  1. 1. Technology Entrepreneurship Venture Lab 2012 ASSIGNMENT – 2Submitted By:1. Amit Kumar Pandey2. Pranay Bhardwaj3. Vishal Srivastav
  2. 2. Worst Idea: Social Game StudioBusiness Model CanvassGiven By: Jorge López González
  3. 3. Key Activities Value Customer CustomerKey Partnership A quick development Propositions Relationships Segments process and We will provide The primary relation integration of the with customers will be Everyone with aSocial networks multiplatform games with the the different scoring game device orlike Facebook, games with social systems that theGoogle +, Tuenti, social networks. A interaction using distribution channels a PC with new game every webbrowser.OpenFeint, etc... several social provide to rate the month must be the games, along with theThey will provide goal to achieve. networks. suggestions thatthe channels to Critical importance customers can made inshare the gaming of the graphic design those places.experience of every game.between the Key Channels There are a lot ofgame players. Resources distribution channelsDistribution Computers, servers, test that can be used tochannels devices for every game deliver the games to platform. customers: Googleprovided by Unity programmers with experience in game Play, App Store,Apple, Microsoft, development. Facebook, Google +,Google, Sony. Graphic designers with XBox Marketplace, and experience in game in summary every game development. distribution channel Team leaders with available for the target experience in agile platforms. software development process (like SCRUM) Marketing team with experience in viral advertising and a deep knowledge of social networks.Cost Structure Revenue StreamsHardware cost. Every game will have two versions, a pay one and a
  4. 4. Worst Idea to “Best Idea”Tweaking the Idea to Target a specific purpose.
  5. 5. Best Idea: Social Game Studio forProduct Marketing Create Social Media Games where prizes are „Real‟.  For example, if someone wins the game, then he will get an actual (real) coupon from the sponsoring company of that particular event. Fundamentally, this idea will be effectively about SPLICING Groupon and Zynga. Each event will be sponsored by some company. Good platform which start-ups/new products can use to publicize their products.
  6. 6. Best Idea: Social Game Studiofor Product MarketingBusiness Model Canvass
  7. 7. Key Partnership Social networks like Facebook, Google +, Tuenti, OpenFeint, etc... They will provide the channels to share the gaming experience between the game players. Distribution channels provided by Apple, Microsoft, Google, Sony
  8. 8. Key Activities A quick development process and integration of the games with the social networks. Marketing with Start-ups/New Product companies to get partnership and sponsorship for the games. Social Media Marketing of the games.
  9. 9. Key Resources Computers, servers, test devices for every game platform. Unity programmers with experience in game development. Graphic designers with experience in game development. Team leaders with experience in agile software development process (like SCRUM) Marketing team with experience in viral advertising and a deep knowledge of social networks.
  10. 10. Value Propositions We will provide multi-platform games with social interaction using several social networks. Marketing platform to Start-ups and New Products of established companies.
  11. 11. Customer Relationships The primary relation with customers will be the different scoring systems that the distribution channels provide to rate the games, along with the suggestions that customers can make in those places. Monthly marketing analysis to product partners.
  12. 12. Channels There are a lot of distribution channels that can be used to deliver the games to customers: Google Play, App Store, Facebook, Google +, XBox Marketplace, and in summary every game distribution channel available for the target platforms.
  13. 13. Customer Segments Social Media Enthusiast youth and kids.
  14. 14. Cost Structure Hardware cost. Team salary. Office rent. Marketing Expenditure Maintenance Costs
  15. 15. Revenue Streams Every game will have two versions, a paid one and a free version with ad integration. The sponsoring companied. Ad sponsors.
  16. 16. Key Activities Value Customer CustomerKey Partnership A quick development Propositions Relationships Segments process and We will provide The primary relation integration of the with customers will be Social MediaSocial networks multi-platform games with the the different scoring Enthusiastlike Facebook, games with social systems that theGoogle +, Tuenti, social networks. interaction using distribution channels youth and kids. Marketing with Start-OpenFeint, etc... several social provide to rate the ups/New Product games, along with theThey will provide companies to get networks. suggestions thatthe channels to partnership and Marketing customers can make inshare the gaming sponsorship for the platform to Start- those places. games. Monthly marketingexperience ups and New analysis to productbetween the Social Media Products of partners. Marketing of thegame players. games. establishedDistribution companies. Key Channelschannels There are a lot ofprovided by Resources distribution channels Computers, servers, test that can be used toApple, Microsoft, devices for every game deliver the games toGoogle, Sony. platform. customers: Google Unity programmers with experience in game Play, App Store, development. Facebook, Google +, Graphic designers with XBox Marketplace, and experience in game in summary every game development. distribution channel Team leaders with available for the target experience in agile platforms. software development process (like SCRUM) Marketing team with experience in viral advertising and a deep knowledge of social networks.

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