The document outlines a plan to build an entrepreneurship pipeline in Kolkata by aligning with trends in outsourcing IT services and products to small and medium businesses. It discusses how Silicon Valley has benefited from a large pipeline of startups due to trends, even with high failure rates. In contrast, Kolkata has missed major trends and lacks a pipeline. The plan is to start 1000 companies in Kolkata by having them provide online services like social media marketing, website development, customer support that small businesses demand. This will generate many jobs and revenue. The document provides examples like Zoho and Freshdesk that found success serving this market and proposes an incubator to provide mentoring, consulting and access to networks to help

1. Building Kolkata’s
Entrepreneurship Pipeline
Sramana Mitra
Founder, One Million by One Million
1M Entrepreneurs x $1M+ Revenue by 2020
http://1Mby1M.com

2. Entrepreneurship is a
Darwinian Numbers Game
High Infant Entrepreneur Mortality
600,000 companies go out of business every year in the US
But, 600,000 business startup every year as well

3. 99% of Entrepreneurs who
seek Financing get rejected
Yes, even in Silicon Valley

4. Why?
Not enough Validation
Not enough TAM
Inadequate Team
Poor Positioning
etc.

5. But, Silicon Valley has a
HUGE Pipeline
US too. 600,000 businesses starting up each year.
Even with 10% failure, enough succeed.

6. Kolkata has a Minimal
Pipeline
How can we get 1000 startups going in Kolkata rapidly?

7. By Aligning with Trends
So far, Kolkata has missed every one of them

8. Recap of Trends
IT Services Outsourcing to Fortune 500 /
Global 2000 (started in the eighties, gained
momentum through the nineties; ongoing)

9. Recap of Trends
IT Services Outsourcing to Mid-Sized
Enterprises (picked up in the late nineties;
ongoing)

10. Recap of Trends
Outsourced Product Development (Post
2000 recession; ongoing)

11. Current Trend
IT Products and Services for Small Businesses
Easy to Market Through Online Channels

12. Case Study: Zoho
• Has taken on Salesforce.com in CRM
software
• Trend: Affordable SaaS
• $100M+ company now

13. Case Study: Freshdesk
• 1M/1M Premium Company
• Affordable SaaS for Customer Service for
Small Businesses
• $1M Financing from Accel Partners

14. Services
• Numerous small companies that sell their
services through oDesk, eLance, etc.

15. Market Size
• $100B+ Market Opportunity
• Can support 1000s of companies

16. Kolkata Needs To
Catch This One
And build an entrepreneurship pipeline

17. Case Studies
Some opportunities and examples
based on needs observed within 1M/1M

18. YouTube Marketing
Example: 1M/1M YouTube Channel, Cartoons, Videos
Content + Marketing Services

27. Spruce Media: Facebook
Media Buying & Analytics
Product + Services
Analytics: Core Competency

28. WPromote: SEO, PPC
Kolkata has companies, expertise in this space
Could become a core competency
Build new technology. Example: BloomReach

29. Wildfire: Social Media
Campaigns
Product + Services

30. Minimum Viable Product
(MVP) Development
Mobile, Social, Online Apps
Example: XMinds from Kerala
Software Development Services

31. Other Needs: Writing, Design,
Web Research, Lead Gen,
Data Entry, Email Campaigns,
Email & Chat Support
Small businesses need numerous outsourced services
to maintain a lean but effective growth model

32. Can Generate a Million
Jobs by 2020
Highly labor intensive businesses
Perfect for lower-end Outsourcing

33. 1M/1M: Virtual
Incubator
We also have needs for products / services within the
network

34. 1M/1M Core Focus on
Scalable, Effective
Mentoring
Mentoring = (Curriculum + Strategy
Consulting)

35. Silicon Valley Methodology
and Insider Network

36. Methodology, Curriculum, Mentoring,
Consulting,
Biz Dev, Financing, Media Access

37. 1M/1M Will Help You With
Business Strategy &
Execution
Sramana Mitra
Founder, One Million by One Million
1M Entrepreneurs x $1M+ Revenue by 2020
http://1Mby1M.com

38. Skype Irina_patterson