2. 2
THE PROBLEM
v Teams communicating
digitally end up with an
extremely cluttered
email inbox
v Email chains are
annoying and cause
miscommunication
THE PRODUCT
3. PERSONA: Jennifer
v Modern professional
working on a team
v Communicates
frequently online
v Organized, frustrated by
email
3
9. 9
HISTORY
Glitch closes
down with
plans to
develop slack
2012
Slack
launches
publicly
FEB 2014
DEC 2016
Partnership with
Salesforce and
Google, and rolls
out video chat
2017
Microsoft
Teams
launch
Slack reaches a
valuation of $5B,
names CFO,
acquires competitor
Atlassian
JUL 2018
IBM and Uber
deals add
388000 new
users, stocks
rise 8%
FEB 2020