Social Media in Higher Education Roundtable Discussion
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The document summarizes a roundtable discussion on using social media in higher education. A panel of four social media managers from various universities discuss topics like choosing the best social media platforms, structuring institutional accounts, creating engaging content, measuring results, and tips for success. The panel addresses questions from the moderator on these issues while also promoting the social media management tools offered by the sponsor, Sprout Social.
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Social Media in Higher Education Roundtable Discussion
- 1. Social Media in Higher Education: A Roundtable Discussion PRESENTED BY #SproutHESM
- 2. #SproutHESM Our Panel Chris Barrows New York University Meghan Jagnow University of Tennessee Joel Renner The George Washington University Nikki Sunstrum University of Michigan @CBarrows @MegJagnow @JoelRRenner @nikkisunstrum
- 3. #SproutHESM Today’s Syllabus Chapter 1: Choosing Social Networks • Chapter 2: Structuring Your Accounts • Chapter 3: Creating Shareable Content • Chapter 4: Proving the Value of Social • Chapter 5: Tips, Tricks & Tools
- 4. #SproutHESM Chapter 1: Choosing Your Social Networks
- 5. #SproutHESM Quality vs. Quantity: Is it more important to be on all social sites or to focus your efforts on a select few?
- 6. #SproutHESM Your Favorite Platforms: Which social platforms do you see as the most useful in higher education?
- 7. #SproutHESM Leveraging Newer Networks: How do you utilize Snapchat, Instagram and newer social platforms in higher education?
- 8. #SproutHESM Chapter 2: Structuring Your Social Accounts
- 9. #SproutHESM Who’s the Boss: Is it better to rely on one centralized social team or to delegate responsibilities to various stakeholders?
- 10. #SproutHESM You Get a Page, and You Get a Page: How do you determine if a group, department, team, or mascot deserves a unique social presence?
- 11. #SproutHESM Maintaining a Cohesive Presence: Assuming decentralized management, how do you ensure all of the channels feel like a united effort? How much offline coordination is required?
- 12. #SproutHESM Chapter 3: Creating and Sharing Social Content
- 13. #SproutHESM Social Media Scheduling: How far ahead do you plan your social posts?
- 14. #SproutHESM Content that Resonates: What do you find to be the most powerful content higher education professionals can share?
- 15. #SproutHESM Sharing School Research: What do you think is the best way to promote institutional research on social media?
- 16. #SproutHESM Chapter 4: Proving the Value of Social Media
- 17. #SproutHESM Social Reporting Frequency: How often do you pull and analyze your social media data?
- 18. #SproutHESM Higher Education KPIs: What key metrics do you look at when analyzing your social performance?
- 19. #SproutHESM Higher Education KPIs: Is it possible, or necessary, to look at things like alumni contributions or applications received?
- 20. #SproutHESM Chapter 5: Tips, Tricks & Tools
- 21. #SproutHESM Schooling the Newbies: What tips would you give a new social media manager in the space?
- 22. #SproutHESM The Future of Social in Higher Education: Any new trends in 2016 higher education professionals should know about?
- 23. #SproutHESM Tools of the Trade: What are your favorite tools to help build and manage your organization’s social presence?
- 24. #SproutHESM Questions for Sprout Social: How does Sprout help organizations structure their accounts?
- 25. #SproutHESM Questions for Sprout Social: How can you make sure your interns aren’t causing trouble for your social presence?
- 26. #SproutHESM What are you all working on? Chris Barrows New York University Meghan Jagnow University of Tennessee Joel Renner The George Washington University Nikki Sunstrum University of Michigan @CBarrows @MegJagnow @JoelRRenner @nikkisunstrum
- 27. Interested in learning about Sprout Social? Try all of our social media management features completely free today and learn why organizations around the world utilize our platform to manage their social presence. sproutsocial.com/pricing. #SproutHESM
- 28. #SproutHESM Sprout Social Thanks Our Panel! Chris Barrows New York University Meghan Jagnow University of Tennessee Joel Renner The George Washington University Nikki Sunstrum University of Michigan @CBarrows @MegJagnow @JoelRRenner @nikkisunstrum