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SOCIAL MEDIA & CONTENT
MARKETING PORTFOLIO
LEIMKUEHLER MEDIA
Katie Leimkuehler
CEO & Social Media Consultant
www.katieleimkuehler.com
About Katie Leimkuehler
HIGHLIGHTS OF EXPERIENCE
 Social Media Director at ISA
 Social Media Manager at IIDA
 Writer at Social Media Today
 Journalist at the Chicago Tribune
EXPERTISE
 Social Media Strategy
 Social Media Analytics
 Social Media Advertising
 Content Marketing
 Community Management
 Digital BrandingCEO & Social Media Consultant of
Leimkuehler Media
Social Media Channels
FACEBOOK
PINTEREST TWITTER
LINKEDIN
INSTGRAM
Social Media Analysis
 I will do a complete review all of your social media channels including
Facebook, Twitter, LinkedIn, Pinterest and Instagram and evaluate
what has been successful, what needs improvement, what isn’t
working and provide examples of these.
 The analysis will examine the type of content you are posting, the
sources of that content, posting frequency and the engagement from
your fans and followers.
 This includes tips and tactics to engage your audience, defining your
voice, methods to connect with potential customers and top
influencers, and ways of measuring your influence.
 Based on my findings I will make recommendations for each of your
social media channels on the best practices and strategies to
implement.
Social Media Analysis Results
Social Media Strategy & Action Plan
 The Social Media Strategy & Action Plan will help you plan your week on all of
your social media channels from the type of content you should share, the
content you should be re-sharing from other big players and social influencers,
and the recommended responses to your fans and followers to increase
engagement.
 This detailed plan will include specific numbers you should be working
towards each week such as the number of retweets, responses and favorites
on Twitter, and the number of shared Facebook postings from other relevant
pages, etc.
 The action plan will include a weekly structure and breakdown steps that
needs to be implemented for each social channel.
 Along with the plan I will provide a recommended hashtag list for your specific
industry and ways to find and monitor conversations to join.
 The plan will be a complete blueprint of how to best implement your social
media strategy.
Social Media Content Calendar
• Weekly break down of your social media on each channel.
• Calendar is created a month in advance and schedule out.
Hosting Twitter Chats - #ISAChat
• Initiated brand new Twitter Chat for ISA called #ISAchat.
• Hosted the chat the first Wednesday of each month for 1 hour.
• New topics each month including: health abroad, choosing a study
abroad program & technology abroad among others.
Social Media Analytic Reports
Social media reports include:
 Growth in followers on each channel.
 New trends & hashtags
 Most popular content (Facebook posts,
Tweets, Pins etc.)
 Key influencers.
 Overall social media score from all
channel – Klout Score.
Facebook Advertising
• Facebook Advertising for business to consumers.
• On average 30% increase to website traffic.
Advertising Results
• Ran monthly campaigns resulting in
over 8,000 website clicks.
• Reach to mover 800,000 people
• Average cost per click .44 cents
Blogging
Publications
(Click for writing samples)
• Social Media
Today
• Lifehack
• Technori
• Built In Colorado
• LinkedIn
• Networlding
Social Media Speaking
Sample Talk Titles:
• How to Create a Dynamite Social Media Strategy for Your Business
• 6 Steps to Launch Your Social Media from the Ground Up
• 5 Key Strategies to Create a Blog that People Will Share
• Leveraging LinkedIn: 5 Unbeatable Methods to Become an Influencer
• The 5 Keys to Building Relationships in Social Media
Event Promotion
• Marketed book tour via social media, press
releases and blog placements.
• Partnered with sponsors including Nike
Women, Akira, and Vertigo Lounge.
Recommendations
Contact Katie Leimkuehler
Twitter
LinkedIn
http://www.linkedin.com/in/katieleimkuehler
Email
katieleimkuehler@gmail.com
Phone
440-935-5023
Website
www.katieleimkuehler.com
@Kleimkuehler

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Social Media & Content Marketing Portfolio

  • 1. SOCIAL MEDIA & CONTENT MARKETING PORTFOLIO LEIMKUEHLER MEDIA Katie Leimkuehler CEO & Social Media Consultant www.katieleimkuehler.com
  • 2. About Katie Leimkuehler HIGHLIGHTS OF EXPERIENCE  Social Media Director at ISA  Social Media Manager at IIDA  Writer at Social Media Today  Journalist at the Chicago Tribune EXPERTISE  Social Media Strategy  Social Media Analytics  Social Media Advertising  Content Marketing  Community Management  Digital BrandingCEO & Social Media Consultant of Leimkuehler Media
  • 3. Social Media Channels FACEBOOK PINTEREST TWITTER LINKEDIN INSTGRAM
  • 4. Social Media Analysis  I will do a complete review all of your social media channels including Facebook, Twitter, LinkedIn, Pinterest and Instagram and evaluate what has been successful, what needs improvement, what isn’t working and provide examples of these.  The analysis will examine the type of content you are posting, the sources of that content, posting frequency and the engagement from your fans and followers.  This includes tips and tactics to engage your audience, defining your voice, methods to connect with potential customers and top influencers, and ways of measuring your influence.  Based on my findings I will make recommendations for each of your social media channels on the best practices and strategies to implement.
  • 6. Social Media Strategy & Action Plan  The Social Media Strategy & Action Plan will help you plan your week on all of your social media channels from the type of content you should share, the content you should be re-sharing from other big players and social influencers, and the recommended responses to your fans and followers to increase engagement.  This detailed plan will include specific numbers you should be working towards each week such as the number of retweets, responses and favorites on Twitter, and the number of shared Facebook postings from other relevant pages, etc.  The action plan will include a weekly structure and breakdown steps that needs to be implemented for each social channel.  Along with the plan I will provide a recommended hashtag list for your specific industry and ways to find and monitor conversations to join.  The plan will be a complete blueprint of how to best implement your social media strategy.
  • 7. Social Media Content Calendar • Weekly break down of your social media on each channel. • Calendar is created a month in advance and schedule out.
  • 8. Hosting Twitter Chats - #ISAChat • Initiated brand new Twitter Chat for ISA called #ISAchat. • Hosted the chat the first Wednesday of each month for 1 hour. • New topics each month including: health abroad, choosing a study abroad program & technology abroad among others.
  • 9. Social Media Analytic Reports Social media reports include:  Growth in followers on each channel.  New trends & hashtags  Most popular content (Facebook posts, Tweets, Pins etc.)  Key influencers.  Overall social media score from all channel – Klout Score.
  • 10. Facebook Advertising • Facebook Advertising for business to consumers. • On average 30% increase to website traffic.
  • 11. Advertising Results • Ran monthly campaigns resulting in over 8,000 website clicks. • Reach to mover 800,000 people • Average cost per click .44 cents
  • 12. Blogging Publications (Click for writing samples) • Social Media Today • Lifehack • Technori • Built In Colorado • LinkedIn • Networlding
  • 13. Social Media Speaking Sample Talk Titles: • How to Create a Dynamite Social Media Strategy for Your Business • 6 Steps to Launch Your Social Media from the Ground Up • 5 Key Strategies to Create a Blog that People Will Share • Leveraging LinkedIn: 5 Unbeatable Methods to Become an Influencer • The 5 Keys to Building Relationships in Social Media
  • 14. Event Promotion • Marketed book tour via social media, press releases and blog placements. • Partnered with sponsors including Nike Women, Akira, and Vertigo Lounge.