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Social Media for Events and Campaigns

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Presentation given to AFP San Antonio Chapter on June 15, 2017 on leveraging social media in nonprofit fundraising events and campaigns.

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Social Media for Events and Campaigns

  1. 1. Social Media for Event & Campaign Success Lisa M. Chmiola, CFRE @houdatlisa #sm4events AFP San Antonio June 15, 2017
  2. 2. Are you part of the revolution? #sm4events
  3. 3. What we’ll cover  Strategies  Case Studies  Implementation #sm4events
  4. 4. Quiz Show!  How many selfies have been posted on Instagram as of December 2016? HINT: it’s in the millions…  282 million #sm4events Source: Wordstream, “33 Mind-Boggling Instagram Stats and Facts for 2017”
  5. 5. Quiz Show!  How many events are held per year on Eventbrite?  2 million #sm4events Source: Digital Marketing Ramblings blog, March 2017 (expandedramblings.com)
  6. 6. Quiz Show!  What percent 18 to 34 year olds are using Snapchat?  63% #sm4events Source: Media Kix, “The 10 Snapchat Statistics Marketers & Advertisers Need to Know in 2017,” May 2017
  7. 7. Strategy 1: Hashtag #sm4events
  8. 8. Strategy 2: Platforms – choose them & use them  Where are constituents?  What are your social media goals?  Do you have great visual content to share?  Who will manage the sites? What is their level of knowledge? #sm4events
  9. 9. Facebook FRIEND#sm4events
  10. 10. Facebook PAGE#sm4events
  11. 11. Facebook EVENT#sm4events
  12. 12. Instagram #sm4events
  13. 13. Instagram #sm4events
  14. 14. Twitter #sm4events
  15. 15. Eventbrite #sm4events
  16. 16. Developing an app  Do you have a need for real-time updates not easily communicated otherwise?  Can the app reduce other event resources/expenses (e.g. program book)?  Do you have a need for attendees to engage among themselves during your event?  Are you prepared to deal with technical glitches and increased expectations from attendees? #sm4events
  17. 17. Strategy 3: Build teams & a plan  Who is on the team?  What is their role?  Do they develop content? Share content provided?  What is strategy before, during, after event? #sm4events
  18. 18. Case Study: St. Agnes Academy Student Life Center campaign #sm4events
  19. 19. Case Study: West Palm Beach #GreatGive17 #sm4events
  20. 20. Case Study: Volunteer Houston Greater Houston Service Awards #sm4events
  21. 21. Strategy 4: Analyze  Inside social media platforms  External sites (e.g. Klout, Storify)  Look for:  Number of followers, increases/decreases  Comments, Likes, Reshares  Time of day/Day of week (of interactions)  Demographics #sm4events
  22. 22. Brainstorm  In teams of 2-3, work on a social media strategy for an event/campaign. Be sure to answer these questions:  Which platforms/apps will we use?  Do we already have a presence or need to establish one?  What’s our hashtag?  Who will be responsible for overseeing strategy? Posting content? How often will you post?  Who else will share content?  How will we implement into our event/campaign? (Before, during & after)  What challenges do you foresee?  How will we measure success? #sm4events
  23. 23. Let’s connect!  Social media: Lisa M. Chmiola, @houdatlisa on all platforms  Email: houdatlisa@gmail.com  Look for links on Storify and Slideshare within a week (will also Tweet these).

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