How to Market IT Services through Your Blog (Slides)

•

0 likes•171 views

http://ITMarketingIdeas.com SUMMARY SLIDES: The content strategy for your blog might seem daunting, but we can show you how to market IT services through your blog effectively. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

Technology

SPHomeRun.com

How to Market
IT Services
Through Your Blog
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Creative Commons Image Source: Flickr BUILDWindows

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

How You Market
IT Services
On the Site is
Going To Be Vital

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

For Converting
Visitors to Clients

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

The Buildup
is a Vital Part of
Your Business’
Lead-nurturing
Process

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Main Content

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

A Good Mixture
of Posts That
Emotionally
Connect
With Them

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Will Help You
To Build Trust
Over Time

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

And Keep
Your Readers
Coming Back

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Infographics

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

They’re Generally
Highly Shared
Pieces of Content

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

And are Therefore
a Sound Element
of a Content
Marketing
Campaign,

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

When Used in
Moderation

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Case Studies

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

You Can Achieve
the Same High
Conversion Rates
By Providing
Case Studies

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

And Whitepapers
For Your Audience
On Your Website

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

You Must Ensure
That You Have
the Right Mix

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Available to
Nurture and
Convert
Your Audience

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Have You Had
Issues Surrounding
How To Market
IT Services On
Your Blog?

Sponsored by ITMarketingIdeas.com
SPHomeRun.com

Share Your
Experiences and
Lessons Learned
With Us in the
Comments Section

SPHomeRun.com
Recommended Reading:
Top 10 IT Marketing Strategies

Download this
Free Special Report Now at
ITMarketingIdeas.com

Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

Creative Commons Image Source: Flickr BUILDWindows

More from SP Home Run Inc.

Intentional B2B lead generation helps companies educate and build trusted relationships with the right people, in the right places, at the right time, and in the proper context. But many in B2B lead generation use an outdated playbook that provides a lousy prospect experience and burns goodwill. Learn why intentional B2B lead generation starts by reverse engineering the down-funnel outcomes you want to achieve, how different kinds of website assets generate leads for different buyer’s journey stages, and what intentional B2B lead generation done right looks like. And if you’re serious about Intentional B2B Lead Generation... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

Intentional B2B Lead Generation

SP Home Run Inc.

To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content. Learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice. And if you’re serious about 10X Pillar Content Strategy and Downloadable Content Double-Dipping ... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

10X Pillar Content Strategy and Downloadable Content Double-Dipping

SP Home Run Inc.

Progressive profiling can help your company stay with future customers throughout their buyer’s journey (and beyond). Yet relatively few tech startups use progressive profiling to improve prospect engagement with less friction at the conversion point. Learn why progressive profiling helps provide a more delightful experience for your prospects and customers, how to implement progressive profiling for buyer’s journey acceleration, and what simple yet highly effective progressive profiling looks like. And if you’re serious about Progressive Profiling and the Buyer’s Journey... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

Progressive Profiling and the Buyer’s Journey

SP Home Run Inc.

HubSpot lifecycle stages help keep your customer relationship management (CRM) database properly segmented, so you can confidently send the right emails to the right person. Learn why the HubSpot lifecycle stage contact property plays such an important role in healthy customer relationship management, how to use the lifecycle stage to protect the customer experience (CX), and what lifecycle stage contact properties look like. And if you’re serious about HubSpot Lifecycle Stages... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

HubSpot Lifecycle Stages

SP Home Run Inc.

Many go-to-market professionals at tech startups use cold emails, with mixed results, for lead generation. However, keep the buyer's journey stages in mind if you plan to do the same and want to stay contextually relevant. Learn why cold emails appeal to sales professionals at tech startups, how to send more successful cold email campaigns for the right buyer’s journey context, and what effective cold email marketing campaigns promote.

Cold Emails and the Buyer’s Journey

SP Home Run Inc.

Buyer’s journeys today look more circular than linear, where the results you achieve for your customers dramatically impact your ability to attract more prospective customers and grow faster. Go-to-market professionals visually represent this process as B2B flywheel marketing. Learn why digital word of mouth plays such an important role in many B2B buyer’s journeys, how to represent this more circular journey as a flywheel, and what B2B flywheel marketing looks like. And if you’re serious about B2B Flywheel Marketing, Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

What is B2B Flywheel Marketing?

SP Home Run Inc.

A B2B growth funnel plays a hugely important role for tech startups. But many startup founders miss one or more layers of the funnel that are crucial for scaling growth. You’ll get introduced to the eight layers of the B2B growth funnel, get tips on optimizing each part of your funnel, and see what each part of the funnel looks like when working together. And if you’re serious about optimizing your B2B Growth Funnel?... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

What is a B2B Growth Funnel?

SP Home Run Inc.

Many tech startups lack the go-to-market strategy and resources to compete successfully and win deals in the digital buyer’s journey. Here’s how to tell if your startup is in the same boat and, if so, how your tech startup can effectively compete for new customers in the digital buyer’s journey. Learn why tech startups need a new go-to-market strategy for competing and winning new customers in the digital buyer’s journey, how to approach this paradigm shift with the right mindset and resources, and what realistically resourcing looks like. And if you’re serious about How Tech Startups Compete in the Digital Buyer’s Journey... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

How Tech Startups Compete in the Digital Buyer’s Journey

SP Home Run Inc.

In order for SaaS startups to grow and scale, founders need to recruit, hire, and retain the right people --the right team members. When it comes to drafting and signing the right team members, in the right roles, there’s a lot that SaaS startup founders can learn from professional baseball. Learn why SaaS startups need to think about recruiting and retention like baseball general managers (GMs), how to allocate go-to-market team members throughout the entire buyer’s journey, and what staffing for the full buyer’s journey looks like.

What SaaS Startups Can Learn from Baseball

SP Home Run Inc.

Tech founders have to juggle many competing priorities in the early stages of launching their startups. Hiring marketing and sales staff is often one of the biggest challenges and the most common decisions that founders get wrong. Learn why tech founders face such an uphill battle when hiring marketing and sales staff, how to resource to support the digital buyer’s journey more realistically, and what getting the hiring wrong looks like so you don’t make the same mistakes.

What Tech Founders Get Wrong When Hiring Marketing and Sales.pdf

SP Home Run Inc.

As B2B buyer preferences change, the marketing to sales handoff has become increasingly complicated -- yet more important than ever. B2B SaaS, FinTech, and IaaS startups can map their most critical marketing to sales handoff decisions into one of four scenarios, visually represented by four quadrants. Learn why the marketing-to-sales handoff has grown increasingly complex, yet even more critical than it was a decade ago, how tech startups, scaleups, and small businesses can map the four most common handoff decisions into four quadrants, and what these marketing to sales handoff scenarios look like.

Marketing to Sales Handoff and the Four Quadrants.pdf

SP Home Run Inc.

In most SaaS, FinTech, and IaaS startups, B2B sales strategy needs to evolve, to catch up with changing buyer preferences. Learn why B2B sales strategy needs to modernize, how SaaS, FinTech, and IaaS startups can catch up with rapidly changing buyer preferences, and what effective B2B sales strategy looks like. And if you’re serious about B2B Sales Strategy for Changing Buyer Preferences... Learn more when you enroll now in our free 7-day eCourse: Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups -- at gotomarket101.com

B2B Sales Strategy for Changing Buyer Preferences

SP Home Run Inc.

Video content marketing has evolved. How people create and consume content is SO different today compared to as recently as ten years ago. However, many B2B SaaS, FinTech, and IaaS startups, scaleups, and small businesses simply haven’t caught up or even attempted to adapt to these massive changes and video content opportunities. Learn why video content marketing matters so much to tech startups, how the video-last vs. video-first approach changes how you approach content creation, and what video content marketing looks like for companies that have truly embraced this opportunity to educate and build trust with their ideal clients.

How Video Content Marketing Has Evolved

SP Home Run Inc.

Most B2B SaaS, FinTech, and infrastructure startups totally miss the mark with their content marketing. Your prospects won’t be ready for a sales conversation until they’re 60% to 80% of the way through their buyer’s journey. So your traffic generation playbook needs to address how you’ll create and distribute content to strangers that don’t yet know that your startup, scaleup, or small business even exists. Learn why your startup needs a content marketing strategy for strangers, how to make this happen throughout the buyer’s journey, and what startup content marketing for strangers looks like.

Startup Content Marketing Strategy for Strangers

SP Home Run Inc.

Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate. Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams. In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat. How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company? Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions. In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat. How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company? Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions. What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events? It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects. Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.

The Great Organizational Chart Debate

SP Home Run Inc.

Buyer preferences have completely changed. To keep up with these changes, your go-to-market strategy -- your GTM -- becomes more important than ever. The B2B tech startups and scaleups that consistently thrive and win in this kind of environment now approach their go-to-market strategy, their entire playbook, as a team sport. Learn why your entire go-to-market approach needs to be built as a multi-disciplinary team sport -- and what players your team must have to succeed with its growth plans and achieve its goals. Your sales team won't get in front of most potential buyers without effective marketing in today’s buying environment for SaaS, FinTech, and infrastructure technology. And in a sales-driven go-to-market playbook, your marketing team won’t get sales opportunities over the finish line to closed won without great collaboration with your sales team. And in a world where most technology is subscribed to as a service, in a recurring revenue-based business, operating expenditures rather than capital expenditures, the initial sign-up, the sales opportunity going to closed won is just the starting point -- not the finish line, not even close. So your customer success (CS) team must partner with sales so that your clients have a seamless experience with their onboarding -- for a predictable path to the initial value, intended value, and extended value -- driving potential expansion revenue. And no matter how talented and exceptional your marketing, sales, and customer success professionals are, you still need a great product or service to sell, that solves true business problems, creates great impact within your clients’ companies, and delivers a solid return on investment. For that, your product team takes the lead, along with incredibly valuable feedback from the other customer-facing players on your GTM team in marketing, sales, and customer success.

Go-to-Market Strategy as a Team Sport

SP Home Run Inc.

Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past? Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences. Contents Rapidly Changing Buyer Behavior 83% of B2B purchase decision happens before vendor engagement (Gartner) 70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey) Thought leadership critical to customer engagement (LinkedIn and Edelman) B2C tech buyer preferences now influencing B2B tech buyer preferences Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber Best prospects do self-directed research before open to having a sales conversation Buyers are now experts so sales teams need new go-to-market strategy to stay relevant Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups http://www.gotomarket101.com

Rapidly Changing Buyer Behavior

SP Home Run Inc.

Go-to-Market Strategy Blueprints (Overview)

SP Home Run Inc.

The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients. Presented by Joshua Feinberg Chief Thought Leader SP Home Run Inc. at #MSPEXPO 2018 / #ITEXPO 2018 #FortLauderdale Joshua Feinberg shares a ton of great content and best practices about finding the right niches and avoiding commoditization. Best way to get access: Connect with Joshua Feinberg on LinkedIn #managedservices #managedserviceprovider #webhost #hostingprovider #cloudservices #cloudserviceproviders #niche #differentiation #commoditization #sphomerun #joshuafeinberg

10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and...

SP Home Run Inc.

How Data Centers Educate Through Webinars (SlideShare)

SP Home Run Inc.

More from SP Home Run Inc. (20)

Intentional B2B Lead Generation

10X Pillar Content Strategy and Downloadable Content Double-Dipping

Progressive Profiling and the Buyer’s Journey

HubSpot Lifecycle Stages

Cold Emails and the Buyer’s Journey

What is B2B Flywheel Marketing?

What is a B2B Growth Funnel?

How Tech Startups Compete in the Digital Buyer’s Journey

What SaaS Startups Can Learn from Baseball

What Tech Founders Get Wrong When Hiring Marketing and Sales.pdf

Marketing to Sales Handoff and the Four Quadrants.pdf

B2B Sales Strategy for Changing Buyer Preferences

How Video Content Marketing Has Evolved

Startup Content Marketing Strategy for Strangers

The Great Organizational Chart Debate

Go-to-Market Strategy as a Team Sport

Rapidly Changing Buyer Behavior

Go-to-Market Strategy Blueprints (Overview)

10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and...

How Data Centers Educate Through Webinars (SlideShare)

Recently uploaded

Slack Application Development 101 Slides

praypatel2

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Presentation on how to chat with PDF using ChatGPT code interpreter

naman860154

Advantages of Hiring UIUX Design Service Providers for Your Business

Pixlogix Infotech

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Drew Madelung

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Choosing the right accounts payable services provider is a strategic decision that can significantly impact your business's financial performance and operational efficiency. By considering factors such as expertise, range of services, technology infrastructure, scalability, cost, and reputation, businesses can make informed decisions and select a provider that aligns with their unique needs and objectives. Partnering with the right provider can streamline accounts payable processes, drive cost savings, and position your business for long-term success. https://katprotech.com/accounts-payable-and-purchase-order-automation/

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Katpro Technologies

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales.

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

HampshireHUG

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Safe Software

Handwritten Text Recognition for manuscripts and early printed texts

Maria Levchenko

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

A Call to Action for Generative AI in 2024

Results

Recently uploaded (20)

Slack Application Development 101 Slides

Data Cloud, More than a CDP by Matt Robison

08448380779 Call Girls In Friends Colony Women Seeking Men

A Year of the Servo Reboot: Where Are We Now?

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Presentation on how to chat with PDF using ChatGPT code interpreter

Advantages of Hiring UIUX Design Service Providers for Your Business

How to Troubleshoot Apps for the Modern Connected Worker

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

[2024]Digital Global Overview Report 2024 Meltwater.pdf

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Boost Fertility New Invention Ups Success Rates.pdf

Factors to Consider When Choosing Accounts Payable Services Providers.pptx

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

04-2024-HHUG-Sales-and-Marketing-Alignment.pptx

Breaking the Kubernetes Kill Chain: Host Path Mount

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Handwritten Text Recognition for manuscripts and early printed texts

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

A Call to Action for Generative AI in 2024