Buyer behavior is changing fast! These rapidly changing customer behaviors have caught many B2B SaaS, FinTech, and infrastructure companies completely off guard. Is your go-to-market strategy -- your GTM -- keeping up? Or is your team living in the past? Learn why rapid changes in buyer behavior impact nearly all B2B tech startups, scaleups, and small businesses -- and just as importantly, the change your company needs to make to capitalize on these shifts in customer preferences. Contents Rapidly Changing Buyer Behavior 83% of B2B purchase decision happens before vendor engagement (Gartner) 70%-80% of B2B decision-makers prefer to make decisions digitally (McKinsey) Thought leadership critical to customer engagement (LinkedIn and Edelman) B2C tech buyer preferences now influencing B2B tech buyer preferences Customer experience (CX) reinvented by Airbnb, Amazon, DoorDash, Instacart, Netflix, and Uber Best prospects do self-directed research before open to having a sales conversation Buyers are now experts so sales teams need new go-to-market strategy to stay relevant Go-to-Market Strategy 101 for B2B SaaS Startups and Scaleups http://www.gotomarket101.com

1. Rapidly
Changing
Buyer
Behavior

6. SALE

8. HOW IS YOUR COMPANY ADDRESSING RAPID CHANGES
IN BUYER BEHAVIORS?
LET ME KNOW IN THE COMMENTS.

11. Learn more at
www.gotomarket101.com