Could your company’s org chart be getting in the way of growth? Many B2B tech startups frustrate the heck out of their prospects and customers, while sabotaging their growth -- all because of the same root cause: leadership living in the past, clinging to a defective org chart -- based on a playbook from 10 or more years ago. Don’t let your company fall victim to the same mistake. Get on the correct side of the great organizational chart debate. Learn why many leaders of B2B SaaS, FinTech, and infrastructure startups, scaleups, and small businesses need to realign their teams to compete and win in today's marketplace. You’ll get introduced to different organizational chart decision points, and forks in the road. Whether your marketing team serves the sales team or your entire company. Whether sales development is truly a sales function or a marketing function. And why the digital buyer’s journey weighs so heavily on the founders and CEOs debating their organizational charts -- and how to build their go-to-market teams. In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat. How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company? Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions. In many startups, scaleups, and small businesses, their go-to-market strategies, playbooks, and resulting hires simply don’t reflect today’s realities where buyers are in the driver’s seat. How does your company stay relevant in a world where 83% of the research, comparing options, and evaluating pricing happen before prospects want to engage with a salesperson from your company? Marketing teams create and distribute helpful, educational, thought leadership content that helps prospects self-explore potential solutions to their problems, paths forward to achieve their goals, and answers to their questions. What happens if no one from your company creates and distributes comparison guides, return on investment (ROI) calculators, case studies, or hosting webinars and other events? It’s pretty simple. McKinsey found that you’ll be invisible (most likely) with nearly all prospects. Suppose you want your company to have a solid foothold in the first 83% of a typical B2B purchase decision -- researching, comparing options, and evaluating pricing -- that happens before a potential buyer engages with a vendor. In that case, you’ll need buy-in for Marketing Serving the Company.

1. The Great
Organizational
Chart Debate

10. DO YOUR MARKETING PROFESSIONALS REPORT TO A SALES EXECUTIVE OR A
MARKETING EXECUTIVE?
DO YOUR SDRS REPORT TO A SALES EXECUTIVE OR A MARKETING EXECUTIVE?
HOW DO YOU NAVIGATE THE INHERENT CONFLICTS OF INTEREST THAT COME WITH
OUTDATED ORGANIZATIONAL CHART APPROACHES?
LET ME KNOW IN THE COMMENTS.

13. Learn more at
www.gotomarket101.com