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    Audienceexperience Audienceexperience Presentation Transcript

    • To Explore Film Consumption To explore audiences experiences of film and how they have changed over time
    • What issues face exhibitors and how are they responding?
    • What is Consumption? What is Exhibition? How do you consume film?
    • • Cinema exhibitors operate cinema sites – single screen and owner-managed sites as well as the largest circuit and multiplex operators
    • Multiplex – 5 screens or more Multiscreen – Up to 4 screens Local/ art house – Single/ Two screens What kinds of film do they offer? Look one up of each kind and list what they are showing.....
    • • At the end of 2008 there were 772 sites comprising 3661 screens – or 865,599 cinema seats in the UK. • Over 72 per cent of screens now in multiplexes • Over 60 per cent of screens owned by top three companies
    • annual admissions / m 100 150 200 250 50 0 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
    • How has the culture of viewing film changed over time? 1900s- USA Nickelodeons are popular which seat approx 50-300 people with wooden chairs and films projected on the wall. 1910-1912- The first purpose built cinemas in the UK seating 300-500 people are built 1920s- Cinema becomes a very middle class experience and like an evening out with grand purpose built cinema which seat 3,000-4,000 people. 1950s-Smaller cinemas become common and cinema going becomes more working class and a part of youth culture. 1960-The rise of the multiplex, inexpensive popular past time
    • How has the culture of viewing film changed over time? 1970s late Decline is cinema attendance, closure of lots of cinemas lots left with only one screen and one film a week. 1980s- Massive decline in cinema attendance The 1990s were notable in both the rise of independent cinema -- as well as independent studios such as Miramax, Lion's Gate, and New Line -- and the advancements in CGI-technology, seen in such films as Forrest Gump, Twister, and the 1997 re-release of the Star Wars Trilogy. The home-video market became a major factor in total revenue for a film, often doubling the total income for a film. 2000? What are the challenges facing the industry today?
    • • The cinema exhibitor enters into an agreement with the film distributor to show their film • Typically the agreement is for a week at a time - negotiable • Typically the agreement is for a share of box office (ticket income) - negotiable
    • • Screen advertising • Concessions – food and drink • Other income streams
    • What does Cinema have to compete with in the modern age?
    • Q- How do you consume film? Film consumption can now be broken down broadly into: Cinema Multiplex’s Home Cinema Arthouse Cinemas DVD/Blue Ray, HD Clubs/pubs-projectors TV Imax Sky Digital/cable New Technology Pay per view Internet/Downloading On Demand Mobile Phones Ipods Games Consoles
    • What are the Pros and Cons for each experience?
    • How have new technologies affected the film? Are these effects positive or negative? Production CGI and Special Effects Growth of affordable digital Positive or technology to increase film making negative? opportunities Consumption Increase of technology Blu- Ray, Home Cinema, DVD, PVRs Positive or Convergence of products to watch negative? them on Piracy
    • What are the key issues facing UK cinema?  quality and diversity of product  other leisure choices  demographics  technology – digitisation  piracy
    • How can cinemas offer new experiences? Read: Cinema audiences soar with British Admissions... A possible exam question: To what extent has new technology had an effect on cinema ratings?
    • Homework: Due during revision session if you want it marked before exam!! (2nd June) Case Study – this is revision!! Researching the production cycle of a film....