What is your gender?I have asked this question to make surethat I have not just asked all males or allfemales, this is relevant because I don’twant all of my research to be one sided orspecified to any specific audience just yet.This pie chart shows that I have asked 50%of my sample were male and 50% werefemale.MaleFemale
How old are you?Under 1717-2122-3031+Similarly to the first question, I have askedthis question to make sure that I have morea vast range of people involved in mysampling group. This shows that I asked themajority of my sample are aged 17-21, I didthis because I felt this was one of thelargest groups (34%) that are interested innew music were from this age group. 18%of my sample were under 17, I decided notto do too much research into the under 17’scategory as most people start to developtheir ideas on their music genre in their lateteens onwards.
What’s your favourite genre ofmusic?This was the most important question to ourresearch as this question was the main basison what song we chose to create our musicvideo too. We got a very mixed response offthe population we asked however over 30%agreed that their favourite type of music wasRock and over 20% agreed that their favouritetype of music was R&B, these were closelyfollowed by Alternative and Pop. Due toreceiving this response we wanted to stick withthe majority and find a rock song but as theresearch shown a lot of people like R&B musicwe felt like a lot of our target population wouldlisten to the ‘official top 40’ charts and knewthat heavy rock songs are very rarelyplayed, so we tried to think of a few softer rocksongs and came up with ideas such as Kingsof Leon, Oasis and others but finally agreed ona song that most people know from being avery popular song when it came out in 2006and more recently used on a DFS advert in theUnited Kingdom where the song wasrereleased to a mass audience, the song wechose was Rockstar.R&BRockPopHouseLoungeAlternative
Where do you watch your musicvideos?This song was relevant to our research tosee how we needed to target ouraudience, we found that a lot of peopleaccessed music video through YouTubeand needed to make sure that our musicvideo was on YouTube for people to access.YouTube is so popular for music videos nowand is overtaking TV shows that showedthe charts because so many people havesuch a wider range of music available tothem, YouTube is more direct that you canfollow your favourite artists and select yourown personal playlists. By the end of thisprocess our music video will be on YouTubedue to our audience feedback.TVYoutubeSocial NetworkingOther
What narrative style would youprefer to see in your music videos?This is another very important question forthe planning and construction of our musicvideo. 50% of the people we asked said‘Abstract’ I believe this is due to a lot of thepeople taking the survey preferring Rockmusic and narrative or performance basedvideos are usually associated with R&B orPop Music. Personally I believe mostabstract music videos are associated withthe Rock and Dance genres. This is why wedecided that we would have lots of differentpeople in lots of different places in the videoso that people can identify themselves inthe video rather than having a band playingthe music on a stage which limits theinteraction an audience can feel.NarrativePerformanceAbstract
Do you think synchronised editingcreates a better effect?I asked this question to see how positivethe response was, I knew that I preferredand engaged with music videos more if theyfit with the music and this is why we havedecided to have people singing along to thesong and therefore synchronised editing willbe perfect if they have to be in sync with thesong.YesNo
Do you recognise this music video?I used the Bruno Mars ‘The Lazy Song’video to see if people recognised the videodue to the random mise-en-scene involved.Bruno Mars has all of the characters in hisvideo except him dressed in Monkeysuits, this is important for Bruno Marsbecause it’s so unexpected peopleremember the video, this attaches withHall’s encoding and decoding theory bysaying that Bruno Mars did this so that theaudience can decode meanings behind thesuits and instantly the music video is aconversation point and increasing it’spopularity.YesNo
What’s important to you in a musicvideo?I added this question to my research simplybecause I know that music videos are a keypart to every song but what did people feelwas the most important part about them?The feedback I got was the mainly the songwhich was obvious as mainly if a song issynced with its video without the song thevideo can look irrelevant however thesecond answer was important to me asmost of my audience feedback said the‘storyline’ however I felt this wascontradictory to most of my other answersin my questionnaire and I decided that Iwanted to go against the typical ‘storyline’convention in my music video to see ifpeople really do like the storyline more thanthe editing and if a video can work just aswell without a storyline.StorylineSongCharactersLocationEditing
Do you think it’s important that theartist appears in their music video?Due to the answers I got to this questionbeing very equal and with only a fewpercent in the difference I decided that thisquestion didn’t provide me with anyparticular reference to what the audiencewants in a questionnaire regarding actors.Therefore we decided as a group to not usethe artist in the music video instead to havea collection of other people in our musicvideo performing and making our videomore involving with the people watching it.YesNo
I believe that taking all of the information that I have gained in my market research I canattract my target audience in many ways, especially taking into consideration Bulmler andKatz’s theory of uses and gratification. One of the key factors that I want to incorporateinto my music video is that the audience can feel a personal identity to the music videoand feel that everyone can be famous if they want to be. Similarly the idea of diversion ismeant to be a subliminal message as after or whilst watching my music video I wantpeople to start to think about ‘if I was in a music video’ or ‘What would I want if I was a‘Rockstar’ similarly the surveillance side of the music video would mean that people startto think of things that they do want and aim to get them.Similarly Hall’s theory of encoding and decoding is important to consider when creatingmy music video as I need to make sure that all of the shots, the people and the placesmake people feel comfortable enough. I want people to understand why we have chosensome of the shots that we have chosen, we don’t want to overuse a certain image or shotthat will create boredom for the consumer.Finally the theory of repetition and difference by Steve Neale I will use in my music videoby mainly going against the typical conventions of having the artist in the video or astoryline and following a more fragmented narrative in an abstract form however I willstick with the conventions of a abstract music video for a rock song and I will keep themusic video relevant to the song by making sure that the performance side of havingpeople lip-syncing lines is maintained.
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