“ The new Web is a very different thing. It's a tool for bringing together the small contributions of millions of people and making them matter. Silicon Valley consultants call it Web 2.0, as it were a new version of some old software. But it's really a revolution.”
TIME | December 13, 2006
Web 1.0 In this version, the author controlled website content. These sites were used primarily for commerce and information. Platform focus was on computers instead of the Web.
Could the Web grow to be more than a collection of author controlled pages? What would that look like?
The Power of Innovation Why not give people the power to create content instead of just consuming it? Could we create social networks within the virtual environment?
“ Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.”
1. Rich Internet Applications: “Bringing the user experience from the desktop to the web.” Examples include: AJAX and Flash.
2. Service Oriented Architectures: “How do Web 2.0 apps expose their functionality so that other apps can leverage this and integrate their functionality – providing a much richer set of applications.” Examples include: Feeds, RSS, and mashups.
3. Social Web: “The end user is not only a user of the application, but a participant.” Examples include: Tagging, wiki, podcast, blogging.
Andi Gutmans, Co-founder of Zend. What is Web 2.0? ZDNet presentation (YouTube)
Written language in the age of mobile micro-blogging
Use of avatars and emoticons
Web Economics 2.0: Viral Marketing Marketers are attracted to YouTube because a video message can be uploaded for free and will be circulated voluntarily by the users. Marketers can spread their message on MySpace by being added as a friend.
Web Economics 2.0: Targeting a Lucrative Market
Ad space on social sites like Faceboook and MySpace generate millions in revenue.
Some YouTube celebrities have been able to secure corporate sponsorship. The site has begun to include ads in some YouTube videos.
“ A personal Web site that provides updated headlines and news articles of other sites that are of interest to the user, also may include journal entries, commentaries and recommendations compiled by the user”
weblog. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved May 21, 2007, from Dictionary.com website: http:// dictionary.reference.com /browse/weblog
The Blog Instead of reading news, they were busy creating it. Blogging provided people a venue to post their thoughts online for the world to see.
Professional social sites allow their members to recommend former/current colleagues and build the valuable network needed to improve one’s career opportunities.
In order to remain competitive with other more casual social networking sites, LinkedIn has added features to improve the social aspect of their site.
Wikis Defined “ A collaborative Web site set up to allow user editing and adding of content.” Wiki. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6) . Retrieved May 21, 2007, from Dictionary.com website: http:// dictionary.reference.com /browse/wiki
Creating meaning Wikis allow users to “freely create and edit Web page content using any Web browser.” Wikipedia is one of the most popular wikis. http://wiki.org/wiki.cgi?WhatIsWiki
“ A mixture of content or elements. For example, an application that was built from routines from multiple sources or a Web site that combines content and/or scripts from multiple sources is said to be a mashup.”
Mashup Definition. (n.d.). TechEncyclopedia from TechWeb. Retrieved April 5, 2008, from the TechWeb Network website: http://www.techweb.com/encyclopedia/defineterm.jhtml?term=mashup
In this new environment, the user takes on the role of both creator and consumer of online content. Not only has this technology changed the way we work and interact, it has given us the opportunity to make a greater impact within the web environment.