A brief history: BEFORE WEB 2.0 In its early years, the Internet was dominated by large institutions. Some information was posted, but back then, the internet was something you would primarily observe, much like radio or television.
A brief history: THE WEB EVOLVED <ul><li>Home computers became less expensive.
High speed internet became more readily available.
Businesses looked for new ways to connect with the Internet public. </li></ul>
A brief history: THE ORIGINS OF WEB 2.0 <ul><li>In 2004, a defining article by Tom O'Reilly created a buzz. O'Reilly Media launched a summit to explore the Web and all things on the horizon.
The vision was for a user-generated, more interactive model of the internet.
This evolution is referred to as Web 2.0. </li></ul>
What is Web 2.0? <ul><li>Web 2.0 involves the user.
In the Web 2.0 model, the general user contributes to the content.
The Internet becomes more of a conversation in which the public can create, update, organize, share, and critique the content on-line. </li></ul>
The Implication “ It's proof of our collective potential to change the world ” - Jimmy Wales Founder of Wikepedia When users became part of a Web based community, we began creating a massive pool of knowledge, all for the purpose of sharing.
Web 2.0: Examples Web 2.0 content Sharing comes in several forms: <ul><li>Social Networking
Examples: Social Networking Some of the most popular websites today embrace the philosophies of user participation and sharing. While Facebook and Twitter dominate the market, there are hundreds of social networking sites on the Web: Visit an on-line list
Examples: Wikis Many web sites today embrace the concept of The Architecture of Participation , Meaning participation - your contribution - is what builds the Web. <ul><li>Wiki sites are built by users, with the intention of creating collaborative works. </li></ul><ul><li>One prominent example is Wikepedia, an on-line general reference site which currently contains 17 million articles. </li></ul>
Examples: Wikis On a smaller scale, the content for this web site was edited within a Wiki. The wiki pages were used as an on-line space for coordinating our groups tasks and content submissions. <ul><li>Most Universities and many corporations incorporate Wiki technologies to collect and manage knowledge assets. </li></ul>
Meaning for today's Web designer To remain competitive in the Web 2.0 world, designers must: <ul><li>Incorporate community involvement within their web sites.
Understand several new technologies which allow for data exchange. </li></ul>
The Future of Web 2.0 After studying Web 2.0, our group makes the following predictions for the future of the Web: <ul><li>More and more personalization will occur. </li></ul>As you contribute information, Web 2,0 technologies can track data about you, so future Web technologies will likely use intelligence about you to create a more personal, individualized on-line experience.
The Future of Web 2.0 <ul><li>Businesses will play a key roll in the future of the Web. </li><ul><ul><ul><ul><li>More interactive, personalized product demos will be possible. </li></ul><li>Social networking sites already provide new advertising outlets, and this trend will continue and flourish. </li></ul></ul></ul></ul>
Conclusion The user-generated, interactive model of the internet is referred to as Web 2.0. It has truly made the internet fundamental to our experience of the world.