John Sonnhalter's presentation from the Whizard Summit for building materials manufacturers.
For more information on Sonnhalter and our B2T marketing communication services or to contact us, visit sonnhalter.com
Marketing to the Professional Tradesman in the Construction, Industrial and MRO Markets...we call it B2T (business-to-tradesman) marketing.
Meet Sonnhalter and see what we can do.
Leadership Case Studies from CMO Dana ToddDana Todd
Resumes and even LinkedIn only go so far in telling a story about one's professional highlights - so I put together a personal "sales deck" outlining two recent case studies showcasing job snapshots where I led corporate marketing departments. Both engagements were interim (1-2 years) jobs where we accomplished a lot with limited resources.
2.08.20 score-building-your-brand-workshopR. Jay Olson
Presentation on branding made at Ottawa University in Brookfield, WI USA on February 8, 2019. Provides practical advice on branding for startups and small businesses. Covers all aspects of branding at a high level, including understanding your brand, customer and competition; brand positioning development; brand naming; logo and brand identity development; domain naming; trademark protection; establishing brand credibility; building brand awareness; building trust; maintaining brand consistency; measuring brand performance.
Marketing to the Professional Tradesman in the Construction, Industrial and MRO Markets...we call it B2T (business-to-tradesman) marketing.
Meet Sonnhalter and see what we can do.
Leadership Case Studies from CMO Dana ToddDana Todd
Resumes and even LinkedIn only go so far in telling a story about one's professional highlights - so I put together a personal "sales deck" outlining two recent case studies showcasing job snapshots where I led corporate marketing departments. Both engagements were interim (1-2 years) jobs where we accomplished a lot with limited resources.
2.08.20 score-building-your-brand-workshopR. Jay Olson
Presentation on branding made at Ottawa University in Brookfield, WI USA on February 8, 2019. Provides practical advice on branding for startups and small businesses. Covers all aspects of branding at a high level, including understanding your brand, customer and competition; brand positioning development; brand naming; logo and brand identity development; domain naming; trademark protection; establishing brand credibility; building brand awareness; building trust; maintaining brand consistency; measuring brand performance.
Study “Digital Business Transformation” shows varying perspectives among Germ...Connected-Blog
Dexperty and the market research firm INNOFACT AG surveyed more than 600 decision-makers within a representative panel in June 2015 for the study. 50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.
The survey was intended to investigate the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies. In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and, more specifically, the development of digital trade fair marketing.
You will find more information at our web-special at: http://m-es.se/Mc8b
The essentials of crowdfunding specifically for Indiegogo. However the same principles can be used on other crowdfunding websites or platforms.
Many of the things in this presentation may seem straight forward but the truth is only few people execute them correctly if at all.
What is a business model and how fulfill a business model canvas. Some example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google.
Finally community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model.
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
2014 University of Cape town seminar speech digital marketing mobile alignmen...Jari Salo
University of Cape Town seminar speech on digital marketing and how to align with mobile marketing. Highlight the role of mobile CRM and some thoughts on the future of CRM by Jari Salo professor of digital business and marketing
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
Traditional marketing is becoming less and less effective. Most people begin their search for products and services online. As a small business owner, not all online activities will make sense and what works for you will be different than other small businesses. How you approach online marketing can make the difference between a successful campaign and an overwhelming exercise. Driving visitors to your Website and generating leads is going to impact your marketing and ultimately the success of your business. This presentation provides practical advice on how to execute an online plan that connects you with your target audience and helps you get found.
Study “Digital Business Transformation” shows varying perspectives among Germ...Connected-Blog
Dexperty and the market research firm INNOFACT AG surveyed more than 600 decision-makers within a representative panel in June 2015 for the study. 50 per cent of those surveyed were responsible for marketing and 50 per cent for IT in their companies.
The survey was intended to investigate the understanding, practical relevance, state of development and possible hurdles in the implementation of digital business transformation in German companies. In addition to this, the survey sought to shed light on the impact of digital transformation on marketing and, more specifically, the development of digital trade fair marketing.
You will find more information at our web-special at: http://m-es.se/Mc8b
The essentials of crowdfunding specifically for Indiegogo. However the same principles can be used on other crowdfunding websites or platforms.
Many of the things in this presentation may seem straight forward but the truth is only few people execute them correctly if at all.
What is a business model and how fulfill a business model canvas. Some example of wellknown companies business model: Coca Cola (glass bottle!), Financial Times, LinkedIn, Groupon, Twitter, Facebook, Blockbuster and Google.
Finally community business model (geographically based, professional and online communities) and what is a business plan and how is diverse from a business model.
6 steps to create a data-driven content strategySmart Insights
Learn how to include search data into content creation and optimization.
“Online content should win hearts and machines.”
In this practical webinar, we’ll look at:
- How to create content that meets the expectations of your target audience
- How to use search intent to know what users want
- Learn how to identify relevant topics
- How to select the right type of content
Lindsey Bohm On LinkedIn - Professional Experience At A Glancelbohm
Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
2014 University of Cape town seminar speech digital marketing mobile alignmen...Jari Salo
University of Cape Town seminar speech on digital marketing and how to align with mobile marketing. Highlight the role of mobile CRM and some thoughts on the future of CRM by Jari Salo professor of digital business and marketing
5 Steps to Define Digital Transformation RequirementsMike Connor
Developing a winning digital strategy and transformation program starts by understanding your customers, the market trends being driven by digital innovation, and translating those into requirements for your company.
This presentation describes 5 steps to help you develop those requirements. Identifying high value customer outcomes, Profiling industry value chains, processes, and jobs, Actively participating in digital visionaries strategies, Defining and developing a digitally enabled customer journey, and Digitally re-visioning and re-aligning your products, marketing, and operations.
Includes a link to a free 50 question discussion guide from our Strategic Digital Leadership "Competing for the Digital Future Leadership Program"
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Part of a series on Global Information Management. Provides a high level view of why digital strategies are added to marketing arsenals,best practice implementations, and what Third Party Solutions offer.
Traditional marketing is becoming less and less effective. Most people begin their search for products and services online. As a small business owner, not all online activities will make sense and what works for you will be different than other small businesses. How you approach online marketing can make the difference between a successful campaign and an overwhelming exercise. Driving visitors to your Website and generating leads is going to impact your marketing and ultimately the success of your business. This presentation provides practical advice on how to execute an online plan that connects you with your target audience and helps you get found.
Workshop on How to Think Strategically.
We teach brand leaders to think strategically. We show them how to ask the right questions before seeing solutions, how to map out a range of decision trees that intersect and connect by imagining how events will play out. We take them through the 7 elements of good strategy: vision, opportunity, focus, speed, early win, leverage and gateway. We look at strategy from a competitive position, consumer connectivity, core strength and situational
Dwoods is a leading manufacturers & supplier of smart wood and fiber cement board. Dwoods supply wind range of products like plywood, veneers, decorative wood, skim coat, smart boards and smart woods. In this presentation we describe Technical Drawings for Drywall Systems.
Want to decorate your home with the best decorative solutions? Dwoods is the best place to get all kinds of veneers, plywood, skim coats, decorative woods, laminates and smart boards.
Using the Ontario Building Code and the Canadian Wood Council's SPAN BOOK to determine size of lumber and the number of plies for a built-up wood beam made of S-P-F #1 & #2, and to calculate Clear Span, ¼ points, joint locations, and the size of the column footing.
Method Machine Works is the manufacturer and exporter of cement brick making machines, sand brick machines, flyash brick machines, concrete block machines, hollow block machines, interlocking paver machines, curbing block machines, concrete batching plants and concrete mixers that are used to produce various sizes and designs of cement bricks, sand bricks, flyash bricks, coloured bricks, concrete blocks, hollow blocks, interlocking pavers and curbing blocks, either by manual, semi automatic or automatic operations.
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
Growing your business with LinkedIn examines the benefits of social media for expanding your network. The document looks at ways LinkedIn can reach out to competitor and complementary businesses, for maximising your businesses audience. It also identifies the features and benefits of utilising LinkedIn for recruitment, marketing, networking, and sales prospecting. The audience reach is highlighted via membership numbers. LinkedIn Groups demonstrates the capacity for establishing mini networking business. Social Media Dashboards highlights the ability to schedule activity across sites such as LinkedIn, Twitter, Facebook, Google Plus, and Instagram. The helpful of LinkedIn is demonstrated by its ability to assist entrepreneurs, Start-Ups, SME's and Larger Organisations.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Why should social media matter to manufacturers?
During this webinar, John Sonnhalter and Greg Habermann of SageRock discuss how social media isn't only relevant, but crucial, to overall marketing initiatives for manufacturers.
The one-hour presentation covers YouTube, SlideShare, LinkedIn and blogs.
Recorded version with Q&A available on YouTube at http://youtu.be/Nh09hgtEbHM
Many business owners have the misconception that they need to focus on every social media channel. Not true! Learn how to leverage social media properly for your small business.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
The Social Media Phenomenon: Powerful Resource to Increase Your Businessterrimelvin
Social media are digital platforms used for engagement and content delivery. Search engines want our websites to be a content rich experience for our visitors.
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Why Would You Buy Something From Somebody?
• Know
• Like
• Trust
3. Where are Relationships Going Today?
• Moving from a relationship model to a
transactional one
• Only conversation is on price and availability
• No room for a value proposition discussion
4. Issues with Your Distribution Network
• No direct contact with contractor
• Distributors don’t like to share contractor
information
• Hard to establish loyalty
• They sell what they have and can make the
biggest margins
5. Relationship Selling
• Need to know and understand the contractor
(face time)
• Engage contractors with success stories
• Ask for feedback–good or bad
6. Contractor Profile
• Very loyal–don’t like change
• Day starts around 6 and ends around 5
• Multi-tasking from sales, to project
management
• Most of their day is spent in the field
• Biggest challenge – finding qualified workers
• Second biggest challenge – training them
7. What are Contractors Looking For?
• Contractors buy stories before they buy stuff
• Solutions to their problems – good content
• How to do it better in less time using new,
improved methods
• Access to knowledgeable factory people for
problem solving
• Manufacturers who do what they say they
will do
8. How to Connect with Contractors
• Send them referrals (Owens Corning)
• Have your sales force spend 70% of their time
in the field and 30% with distribution
• Special contractor, portal, hotline and email
• Online training for their staffs
• Responsive website
• Apps
• Social media marketing
• SEO – Google it
10. 2016 Content Marketing Trends
• Subscribers, not leads
• Email, not social followers
• Less, not more
• Longer, not shorter
11. Social Media for Contractors
• YouTube
• SlideShare
• LinkedIn
• Blog
12. Looking at YouTube
• YouTube has 1 billion unique visitors each
month and sees four billion video views
every day
• Second largest search engine in the world
• Integrated into Google results
13. Opportunity for Quality & Engagement
• Not TV Advertising
• “It’s got to be 30 seconds?”
- Tell the story first
- Shorter is almost always sweeter
- Focus on first 15 seconds
14. Telling a Story
• Engage customers
• Educate customers
• Point of differentiation
• Entertain customers
• Be different
15. What is SlideShare?
World’s largest community for sharing
presentations
60 million monthly visitors
215 million page views/month
One of the most visited 200 websites in
the world
16. What is SlideShare? (continued)
Upload: Presentations
– Documents
– PDFs
– Videos
– Webinars
17. What are Some SlideShare Benefits?
• Largely untapped SEO potential
• Improve your presentation skills
• Get invited to speak
• Ties together with Facebook and LinkedIn
• Grow your professional network
• Embed SlideShare on your blog
18. What is LinkedIn?
• Professional social networking site
• Virtual community for professionals
• The most under-utilized social media tool
for business
19. Why Use LinkedIn?
• 347 million members worldwide
• 84 million members in the USA
• 30 million company pages
• 1.5 million LinkedIn groups
20. LinkedIn Groups
• AMHA Home Improvement Industry – 14,000 members
• Commercial Construction Professionals – 10,000 members
• HVAC Professionals – 118,000 members
• Linking Construction – 155,000 members
• Friends of NAHB – 18,000 members
• Building Commerce – 6,000 members
24. LinkedIn Sponsored Updates
• Companies can sponsor updates to appear in users’ feeds who
don’t follow the company
• Don’t get lost in the “noise” of sidebar ads
• Boosts your content across all devices
• Ability to custom target
• Title
• Job function
• Industry
• Company size
• Seniority
25. What is a Blog?
• A form of social media
• Websites that allow individuals, groups and
companies to share opinions and information in
long form on a regular basis
• Considered “owned” media
26.
27. Key Questions
• Who is your audience?
• Who is competing for your audience’s
attention?
• What do you want your blog’s focus to be?
• What goals are you trying to achieve?
• How are you going to measure those goals?
28. Pros of Starting a Blog
• Establish your brand as a thought leader in
the industry
• Share your professional knowledge with
personality
• Creates a central hub for social media efforts
• Build relationships
• Can be used to support other marketing initiatives
• The size of your organization doesn’t affect the
quality of your blog