Presentation by Dr.Thanachart Numnonda for Samart Innovation Award's seminar on 12 March 2011

1. Tourism 2.0
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
12 March 2011
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2. Next Major Computing Cycle
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Source: Morgan Stanley 2009

3. 3
Source: Morgan Stanley 2010

4. Tablets
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5. SmartPhones
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6. Social
Media?!

7. Things Babies Born in 2011 Will
Never Know
Video tape
Travel Agents
Paper maps
Long distance
Wired phones
Yellow and White Pages:
etc..
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8. 8
Source: Travel and Social Media The Lonely Planet Story

9. 9
Source: Travel and Social Media The Lonely Planet Story

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11. The Travel Cycle
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Source: Travel and Social Media The Lonely Planet Story

12. Tourism 2.0 : Overview
Applications
Feature and Characteristics
Implications
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Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson

13. Applications
Blogs
Social Network Sites
Virtual Realities
RSS Feeds Social Content
Wikis
Mash Ups
Podcasts
Social Bookmarks
Mobile Web; Internet Telephony
Social Applications
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Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson

14. Characteristics
Openness
Communities and Networks
Hosted Services
Global Interactivity
Peering
Mass Collaboration
Sharing
Social Element
The Internet as the platform
Empowerment
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Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson

15. Impact
Customer Experience
Business Intelligence
Processes and HRM
Mindset Customer Interaction
Customer Insight
Rich Internet Applications
Product Development
Sales & Marketing
IT Infrastructure
Reputation Management
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Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson

16. Tourism 2.0
Impact – Wikitourism Web 2.0 Applications
Mindset Open source
Business Intelligence Online Applications/ Web Services
Customer Insight and Understanding Social Network Sites
Customer Interaction Social Content – Social Bookmarking
Enhanced Customer Experience – Blogs or Weblogs
Rich Internet Applications Wikis
Reputation Management Podcasts/ Vodcasts
Sales and Marketing Virtual Realities
Product Development and R&D e.g. Mash Ups
engage and co-create RSS Feeds
IT/Software/Applications Mobile Web; Internet Telephony
Operations, Internal Processes and
Characteristics
HRM
Communities and Networks
Openness
Sharing
Peering
Hosted Services – online
applications; the Internet as
the platform
Interactivity
Social Element
Mass Collaboration
Empowerment
Global
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Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson

17. 17
Source: Travel and Social Media The Lonely Planet Story

18. Travel Social Media
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Source: Travel 2.0 : Wesley Ellis of Destination Blue Nose Coast

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24. iTravel
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26. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand
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