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Tourism2.0

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Presentation by Dr.Thanachart Numnonda for Samart Innovation Award's seminar on 12 March 2011

Presentation by Dr.Thanachart Numnonda for Samart Innovation Award's seminar on 12 March 2011

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  • 1. Tourism 2.0Assoc.Prof. Dr. Thanachart NumnondaDirectorSoftware Park Thailand12 March 2011 1
  • 2. Next Major Computing Cycle 2Source: Morgan Stanley 2009
  • 3. 3Source: Morgan Stanley 2010
  • 4. Tablets 4
  • 5. SmartPhones 5
  • 6. SocialMedia?!
  • 7. Things Babies Born in 2011 Will Never KnowVideo tapeTravel AgentsPaper mapsLong distanceWired phonesYellow and White Pages:etc.. 7
  • 8. 8Source: Travel and Social Media The Lonely Planet Story
  • 9. 9Source: Travel and Social Media The Lonely Planet Story
  • 10. 10
  • 11. The Travel Cycle 11Source: Travel and Social Media The Lonely Planet Story
  • 12. Tourism 2.0 : Overview Applications Feature and Characteristics Implications 12Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  • 13. Applications Blogs Social Network Sites Virtual RealitiesRSS Feeds Social Content Wikis Mash Ups Podcasts Social Bookmarks Mobile Web; Internet Telephony Social Applications 13Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  • 14. Characteristics Openness Communities and Networks Hosted ServicesGlobal Interactivity Peering Mass Collaboration Sharing Social Element The Internet as the platform Empowerment 14Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  • 15. Impact Customer Experience Business Intelligence Processes and HRMMindset Customer Interaction Customer Insight Rich Internet Applications Product Development Sales & Marketing IT Infrastructure Reputation Management 15Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  • 16. Tourism 2.0Impact – Wikitourism Web 2.0 ApplicationsMindset Open sourceBusiness Intelligence Online Applications/ Web ServicesCustomer Insight and Understanding Social Network SitesCustomer Interaction Social Content – Social BookmarkingEnhanced Customer Experience – Blogs or Weblogs Rich Internet Applications WikisReputation Management Podcasts/ VodcastsSales and Marketing Virtual RealitiesProduct Development and R&D e.g. Mash Ups engage and co-create RSS FeedsIT/Software/Applications Mobile Web; Internet TelephonyOperations, Internal Processes and Characteristics HRM Communities and Networks Openness Sharing Peering Hosted Services – online applications; the Internet as the platform Interactivity Social Element Mass Collaboration Empowerment Global 16 Source: Tourism 2.0 : Dr. Jim Hamill , Alan Stevenson
  • 17. 17Source: Travel and Social Media The Lonely Planet Story
  • 18. Travel Social Media 18Source: Travel 2.0 : Wesley Ellis of Destination Blue Nose Coast
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. iTravel 24
  • 25. 25
  • 26. Thank youthanachart@swpark.or.thtwitter.com/thanachartwww.facebook.com/thanachartwww.swpark.or.thwww.facebook.com/softwareparkthailand 26