3. Definition of Social Media Social Media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. 1 1http://en.wikipedia.org/wiki/Social_media
4. What is social media and Web 2.0? Harnessing collective intelligence Trusting consumers as co-developers Engaging consumer experiences Participation Trust economy Word of mouse
8. Social media is a conversation between people… Supporters Participants Audiences Donors Opinion Leaders The conversation is NOT controlled… Not organized… Not on message…
9. SOCIAL MEDIA USE IS GROWING 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal
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12. Figure 8.1 The emergence and rise of mass social media. (Source: Hinchcliffe, D., Web 2.0 Blog, web2.wsj2.com)
13. Why Now? Better access to technology for the average user – higher speed Internet connections, faster computers, better cell phones, etc Millennials are known as “digital natives,” having lived with the internet all of their lives. Young people are beginning to expect and demand their employers and others to use online media to recruit, communicate, engage, and manage knowledge. Those who use technology will outlast those who don’t.
14. Why does it matter? Web 2.0 and social media technologies are about connecting people information and each other so they can better create and collaborate. Information sharing. Risk reduction Web 2.0 and social media technologies will help strengthen and enhance traditional communicationstrategies.
15. What am I missing out on? Viral nature of Web 2.0 and social media technologies Improved customer service Increased storytelling
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20. Enterprise Social Network Interfaces Utilize existing social networks Create in-house network & then use as employee communication tool & form of knowledge management Conduct business activities Create services Create and/or participate in social marketplace
21. Web 3.0 The Web 3.0is the next paradigm shift of the internet taking the best of web 2.0, including rich internet applications and social media, and bringing them to mobile devices. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location. 1 1http://www.mindgrub.com/web3.0
22. Definition of the Semantic Web Semantic Web is an evolving extension of the web 3.0 where information is tagged in relation to use and context so that it and similar information can be delivered more effectively to humans and machines
36. Issues For Social Network Services Lack of privacy controls Inappropriate language translations among countries Fierce competition for users Prey to illegal activities Cultural objections may become volatile
37. Enterprise Social Network Interfaces Utilize existing social networks Create in-house network & then use as employee communication tool & form of knowledge management Conduct business activities Create services Create and/or participate in social marketplace
44. User Generated Reviews From articles and archives to exhaustive details towards user generated content on social networks and an unbiased reviews and referrals paradigm
45. Travel Blogs Content still key, but now Shared Experiences Inspire Travel
