Press Conference Presentation by Software Park Director on Nov 4, 2010

1. Software Park :
New Computing Era
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
4 November 2010

2. Software Park Previous Vision
Software Park Thailand
National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
“To become a top-rate learning organization that
supports entrepreneurs to create a strong world-
class software industry, making software an
enabler for competitiveness of the Thai economy.”

3. SWP Services
Technology Transfer
• Promote transfer of relevant
technologies for software
industry –professional and
management levels
Incubation
Promote and incubate new start-
ups software entrepreneurs
Infrastructure & Facility Support
Office Rental, Training & Meeting
Room Rental
IT Consulting Center
for Industry (ICCI)
( ICT-Enablement)
• Promote use of IT, to all
sectors of the economy to
help increase productivity
and competitiveness
Quality Improvement
• Improve standard of
local software
companies to
international level
Business Development
& Market Enabling
• Promote new market
opportunities
• Create environment
conducive for software
businesses
Software Park : Previous
Mission

4. Software : Social Infrastructure
GrowthGrowth
EngineEngine
EnablersEnablers
High Performance EconomyHigh Performance Economy
EducationEducation
PublicPublic
HealthHealth
IndustryIndustry
&&
BusinessBusiness
Etc.Etc.
Information TechnologyInformation Technology
Software IndustrySoftware Industry
NationalNational
WealthWealth

5. Software : Social Infrastructure
Vision & MissionVision & Mission
TechnologyTechnology
ProcessProcess
Human ResourceHuman Resource
GrowthGrowth
EngineEngine
EnablersEnablers
EducationEducation
PublicPublic
HealthHealth
IndustryIndustry
&&
BusinessBusiness
Etc.Etc.
Information TechnologyInformation Technology
Software IndustrySoftware Industry

6. Next Major Computing Cycle
Source: Morgan Stanley 2009

7. Source: Morgan Stanley 2010

8. Tablets

9. SmartPhones

10. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing

11. Gartner Trends 2011
Cloud computing
Mobile Applications and Media Tablets.
Social Communications and Collaboration.
Video.
Next Generation Analytics.
Social Analytics.
Context-Aware Computing.
Storage Class Memory.
Ubiquitous Computing.
Fabric-Based Infrastructure and Computers.

12. Software Business : Past
Software
Companies
Demand
Govt / Private
- Drive Demand
-Train Industry
-Business Matching

13. Social Business Landscape
Source : Hinchcliffe at SBS 2010

14. The 21st
Century Business Environment
Source : Hinchcliffe at SBS 2010

15. Software Park Vision
“The future of Software Park is not a
location, it is a platform and community on
the Internet.”

16. Software Business : Present
Software
Companies
Users
Govt / Private
-Landmark
-Technology Advisor
-Collaboration
-Strengthen Industry
-Drive Demand
Cloud
Market Place

17. Facility
Management
(Landmark)
Technology
Advisory
Collaboration
Strengthen
SW Industry
Demand
Driven
Software
Park

18. Software Park Role
Landmark as a Thailand Software Center
Technology advisor for a new software
computing era
Collaboration with the Industry, University
Strengthen Industry to go to a new
software market
Drive demands for a new software market

19. Software Park Role :
Landmark
Provide facility for IT companies in the
park
Expand the park to become a virtual
park
Provide showcases & solution center
Promote the park via Web 2.0

20. Software Park Role :
Strengthen Industry
Drive software industry via a new
marketing model
Train the Industry for the new trend
Strengthen industry via Software
Process
Provide facilities / tools kit to use the
platform

21. Software Park Role :
Technology Advisor
Leading role as a technology advisor for
the new computing era
New technology trends transfer
Process advisor
Mindshare on the new software market

22. Software Park Role :
Strengthen Industry
Drive software industry via a new
marketing model
Train the Industry for the new trend
Expand the park to become a virtual
park
Strengthen industry via Software
Process
Provide facilities / tools kit to use the
platform

23. Software Park Role : Collaboration
Work with the cloud marketplace
owner / create a local market
Collaborate with other stakeholders to
understand the new trends
– Local Software Park Alliance
– Associations
– University

24. Software Park Role : Demand
Educate consumers to understand the
new trends
Drive demand to understand the new
market
– SME
– Some industry sector

25. Software Park : Mission
SWP Services
Technology Transfer
• Promote transfer of new
technologies for software
industry –professional and
management levels
Infrastructure & Facility Support
Provide Platform, Office Rental,
Training & Meeting Room Rental
Technology Enabling
• Promote use of Cloud
Services
• Enterprise 2.0
•Testing Services /
Showcases
IT Advisory
• Improve standard of
local software
companies to
international level
• Enterprise Architect
• IT Security
Software Business
Enabling
•Collaboration with the
industry
• Drive Demand on the new
market

26. Strategic Projects

27. Strategic Projects
Software Park
Branches
Students :
Ready to Work
Freelance
Space
Mobile / Cloud
Development
Software
Testers
Software
Solutions
Software :
E-Market Place

28. Software Park Branches
Location is no longer matter
Software Park Franchise : S, M, L
Collaborate with Private companies /
other parks.
Expand Software Park's Business
In FY2011; Target 2 S, 1M
Target 100% Growth in the next 5 years

29. Freelance Space
Where does Innovation happen?
Developer corners / mobile office
Grow community / Business
Can be part of the branch
Need seed money at the beginning
Strong Impact to the industry

30. Mobile / Cloud Development
Technology trends : Mobile / Cloud
Technology transfer / Mobile development and
Cloud Computing training
Mobile Testing Center
Co-investment with private
Train the trainer

31. Student : Ready to Work
Collaborate with Software Industry to prepare new
wave students
Technology: Ready to work
Enterprise Architecture
Matching with software companies => provide a
project for students
Long term Impact to the Industry

32. Software e-Market Place
E-Market place for Thai software solutions.
Promote Thai softwares for SME & Worldwide
Social Media and On-line Marketing
Virtual business matching
Collaborate with IT associations

33. Software Solutions
Drive Demands for Thai Software Companies
Collaborate with the Industry / SIPA
Software Solutions Week
Solution Showcases

34. Software Process
SPI@ease
Software Park
Committee
Strategy/Goal
SPIN
PSP
Internal
Process
IASA

35. Software Tester
Process is the key for long term : Software Park
=> CMMI
Collaborate with Industry, SIPA, University
Testing companies, Grow Software testers
Train the trainer

36. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th