Software Park Thailand : The New Challenge

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Presentation at IT Workshop for Lao P.D.R. Government officials; December 15-16, 2010.. Khon Kaen Taland

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Software Park Thailand : The New Challenge

  1. 1. <ul>Software Park Thailand The New Challenge </ul><ul>Assoc.Prof. Dr. Thanachart Numnonda Director Software Park Thailand 15 December 2010 </ul>
  2. 2. <ul>Agenda </ul><ul><li>Software Park Thailand : Overview
  3. 3. Asian Software Parks
  4. 4. Thailand ICT markets and Trends
  5. 5. Software Park Thailand Next Vision & Mission </li></ul>
  6. 6. Software Park Thailand : Overview
  7. 7. <ul>Software Park Thailand </ul><ul><li>May 1997 : Approved by the cabinet
  8. 8. November 1999 : Established and moved to the current building
  9. 9. April 2001: Grand opened by HRH Princess Maha Chakri Sirindhorn. </li></ul>
  10. 10. <ul>Software Park Directors </ul><ul><li>Dr. Rom Hiranpruk
  11. 11. Ms. Suwipa Wanasathop
  12. 12. Assoc.Prof.Dr.Thanachart Numnonda </li></ul>
  13. 13. <ul>Software Park Initial Vision </ul><ul>Software Park Thailand National Science and Technology Development Agency (NSTDA) Ministry of Science and Technology, Thailand </ul><ul>“ To become a top-rate learning organization that supports entrepreneurs to create a strong world-class software industry, making software an enabler for competitiveness of the Thai economy.” </ul>
  14. 14. <ul>Software Park : Initial Mission </ul><ul>SWP Services </ul><ul>Technology Transfer </ul><ul><li>Promote transfer of relevant technologies for software industry –professional and management levels </li></ul><ul>Incubation Promote and incubate new start-ups software entrepreneurs </ul><ul>Infrastructure & Facility Support Office Rental, Training & Meeting Room Rental </ul><ul>IT Consulting Center for Industry (ICCI) ( ICT-Enablement) </ul><ul><li>Promote use of IT, to all sectors of the economy to help increase productivity and competitiveness </li></ul><ul>Quality Improvement </ul><ul><li>Improve standard of local software companies to international level </li></ul><ul>Business Development & Market Enabling </ul><ul><li>Promote new market opportunities
  15. 15. Create environment conducive for software businesses </li></ul>
  16. 16. <ul>Software : Social Infrastructure </ul><ul>Growth Engine </ul><ul>Enablers </ul><ul>High Performance Economy </ul><ul>Education </ul><ul>Public Health </ul><ul>Industry & Business </ul><ul>Etc. </ul><ul>Information Technology </ul><ul>Software Industry </ul><ul>National Wealth </ul>
  17. 17. <ul>Software Park: Vision & Mission </ul><ul>Growth Engine </ul><ul>Enablers </ul><ul>Education </ul><ul>Public Health </ul><ul>Industry & Business </ul><ul>Etc. </ul><ul>Information Technology </ul><ul>Software Industry </ul><ul>Vision & Mission </ul><ul>Technology Trends </ul><ul>Process </ul><ul>Human Resource </ul>
  18. 18. Inside Software Park <ul>Infrastructure & Facilities Support </ul><ul>Incubation </ul><ul>Software Business Enabling </ul><ul>IT Enablement </ul><ul>Technology Transfer Center </ul><ul>Technology Transfer Center </ul><ul>IT Advisory </ul>
  19. 19. <ul>Infrastructure & Facilities Support </ul><ul>During 2000-2009 </ul><ul><li>140 companies, 3 Associations / 32 International companies
  20. 20. At present : 100% Occupied, 53 companies (10 are international)
  21. 21. 1,017 workers employed
  22. 22. Generating US$ 9.7 Million Income; Export US$ 1.0 Million </li></ul>
  23. 23. <ul>International Companies <li>in our house </li></ul><ul><li>S3 (pronounced &quot;S-cube&quot;) targets on Research/Development in IT and Engineering. Expertise is based on strategic tools for industry mainly Computer-Aided Decision for Management, Design, and Manufacturing using variety of technologies. </li></ul><ul><li>Game design, game programming, 2D and 3D art and animation, game music and sounds. </li></ul><ul><li>provider of enterprise-class process automation solutions that help software development organizations establish effective end-to-end processes </li></ul><ul><li>Specialization on sales and services for precision tools and also SPC application software </li></ul><ul><li>Technology service and management consulting company , focusing on three key areas: Design, Data Entry and ICT. </li></ul><ul><li>Development of complete website solutions from design to web application development / Web System and database design </li></ul>
  24. 24. <ul><li>Incubatees 2002-2009 </li></ul><ul>PAST PERFORMANCE </ul><ul>NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูชั่น จำกัด </ul><ul>CONNEXION </ul><ul>EXPERT </ul><ul>Open Enterprise Systems </ul><ul>SP SOFTWARE SERVICE CO.,LTD. </ul><ul>ADVANCE </ul>
  25. 25. <ul>Elixir Software Co., Ltd. Automate your vision… </ul><ul><li>Incubatees 2002-2009 </li></ul>
  26. 26. <ul>JASUMEDIA . COM </ul><ul><li>Incubatees 2002-2009 </li></ul>
  27. 27. <ul>Software Business Enabling </ul><ul><li>Collaboration with Industry
  28. 28. Enabling software business on the new IT Trends
  29. 29. Business Matching
  30. 30. Promote Thai Software Brand
  31. 31. Go to Market Program (Local/International)
  32. 32. Empowerment Program
  33. 33. Develop Strategic Alliances </li></ul>
  34. 34. <ul>Promote use of IT, especially through use of appropriate software, to all sectors of the economy to help increase productivity and competitiveness . </ul><ul>OBJECTIVE: </ul><ul>IT Enablement </ul>
  35. 35. <ul>IT Enablement Process Journey </ul><ul>Set Strategic Plan & activities </ul><ul>Mutual Goals </ul><ul>Get Requirement and Information </ul><ul>Form-up Alliance </ul><ul>Choose Potential Partners </ul><ul>Identify Strategic Industry </ul><ul>1 </ul><ul>2 </ul><ul>3 </ul><ul>4 </ul><ul>5 </ul><ul>6 </ul>
  36. 36. <ul>HEALTHCARE </ul><ul>FOOD & AGRICULTURAL </ul><ul>TOURISM </ul><ul>RETAIL </ul><ul>LOGISTIC </ul><ul>OTHERS </ul><ul><li>IT for Interest Industries </li></ul>
  37. 37. <ul>What IT Enablement Did? </ul><ul><li>e-Marketing for 1-3 Stars Hotels </li></ul><ul><li>e-Marketing for SMEs </li></ul><ul><li>IT for SMEs </li></ul><ul><li>E-Marketing for Hotel Industry </li></ul>
  38. 38. <ul>IT Professional Development </ul><ul>Technology Transfer </ul><ul>The Center for the Human Capital Development to build and enhance IT capability of both individual and organizations by collaborative educational activities and initiatives with the network of renown partner organizations in Thailand and overseas. </ul><ul>PARTNERS: </ul>
  39. 39. <ul>Technology Transfer </ul><ul>Professional Short Courses: A variety of courses in 4 categories for IT professionals to learn the skills and acquire the knowledge with the experienced instructors of the partner organizations. The 4 categories: </ul><ul><ul><li>IT Management
  40. 40. SW Architect and Design
  41. 41. SW Engineering and Process
  42. 42. SW Technology : Java, Microsoft </li></ul></ul><ul>Professional Training Program: </ul><ul>RSA Conference 2009, San Francisco USA </ul><ul><li>Strategic IT Governance & Information Security Management
  43. 43. Information Security Manager
  44. 44. Information Security Administrator </li></ul>
  45. 45. <ul>Certification Programs for Professionals: A funding program to support and promote the individual’s possesses the capability to competently perform the role in an organization. 2006 – 2008 (# of Certified Professional) </ul><ul><ul><ul><li>Certified Information Auditor (CISA) - 9
  46. 46. Certified Information Security and System Professional (CISSP) - 7
  47. 47. Certified Software Project Manager (CSPM) - 24
  48. 48. Certified Software Quality Analyst (CSQA) - 15
  49. 49. Certified Software Tester (CSTE) - 12 </li></ul></ul></ul><ul>Technology/Management Seminars: </ul><ul><ul><li>A series of the seminars to disseminate knowledge and information on leading-edge technologies, update trends of the IT and SW industry, the management best practices and related topics benefiting the Thai SW industry. </li></ul></ul><ul>Technology Transfer </ul>
  50. 50. <ul>Top 10 ICT – 8 February 2008 </ul><ul>2009 The Year for Opportunity or Survival </ul>
  51. 51. <ul>IT Certification Day 2000 - 2007 </ul>
  52. 54. <ul>IT Advisory </ul><ul>Knowledge-based center to increase productivity and improve quality of software companies to achieve business excellence through software process improvement. </ul><ul>Community/ Partnership Thailand SPIN, Expert Pools, SEI Partner Alliance </ul><ul>Knowledge based center Newsletter, Tools, Process Library, BOK White paper, Articles. </ul><ul>User Maturity </ul><ul>Organization Maturity </ul><ul>People Maturity </ul><ul>CMMI ACQ </ul><ul><li>CMMI Dev
  53. 55. CMMI Ser.
  54. 56. People CMM
  55. 57. ISO 9000
  56. 58. ISO 20000
  57. 59. ISMS </li></ul><ul><li>PSP
  58. 60. TSP
  59. 61. Lean
  60. 62. ITIL
  61. 63. SPI AI
  62. 64. SPISE </li></ul><ul>CMMI in Thailand </ul><ul><li>Maturity Level 2: 9 company
  63. 65. Maturity Level 3: 23 company
  64. 66. Maturity Level 5: 1 company </li></ul><ul>Total 33 Company </ul><ul>SPIAI </ul><ul>Industry Maturity: </ul><ul><li>(SW Productivity Repository and Benchmarking) </li></ul>
  65. 67. <ul>IT Advisory </ul><ul>SPI@ease Program : Provide funding support up to 70% for the cost of CMMI implementation To 25 Thai Software Enterprises. </ul><ul>64% of CMMI Organization in Thailand are from the SPI@ease Program. </ul><ul><ul><ul><ul><ul><li>Maturity Level 2: 8 companies
  66. 68. Maturity Level 3: 13 companies
  67. 69. Total 21 Companies </li></ul></ul></ul></ul></ul><ul><li>INITIATIVES FOR INDUSTRY </li></ul><ul>Gartner : Thailand is one of the top 30 off shoring destinations (December, 2008) </ul><ul><li>103 Thai Software developers are training and implementing PSP in their organization.
  68. 70. 33 Thai Certified PSP Developers. </li></ul><ul>“ No.1 in Southeast Asia” “ No.1 in Asia Pacific” “ No.3 in the world” </ul><ul>PSP Initiative Program : Provide funding support up to 70% for training , tutorial & exam cost to 100 Thai Software People. </ul>
  69. 71. <ul>: IT Advisory </ul><ul><li>INITIATIVES FOR ACADEMY </li></ul><ul>SPIse Builds up Software Process Improvement Knowledge to Thai Academic by transferring Knowledge from S/W Industrial to Lecturers. </ul><ul>10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates. </ul><ul>49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual. </ul><ul>The SPI AI pattern Software Process Improvement course for educating Thailand Academy </ul><ul>SPI AI </ul>
  70. 72. <ul>IT Advisory </ul><ul><li>INITIATIVES FOR COMMUNITIES </li></ul><ul>Thailand SPIN : Promote software process improvement &software quality by providing forums for discussions and sharing of software improvement experiences and ideas through 3 main areas: Testing, Project Management, Product and Process Quality Assurance. </ul><ul>The IASA Thailand chapter exists to promote IT Architect by providing a forum for discussions and sharing of IT Architect experiences and ideas. </ul><ul>9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members </ul><ul>4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009. </ul>
  71. 73. <ul>Software Park Thailand Innovation Cluster 1, Thailand Science Park Software Park Phuket Korat Software Park E-saan Software Park Chiang Mai Software Technology and Outsourcing Centr </ul><ul>: Thailand IT Cluster </ul><ul>www.swpark.or.th </ul><ul>www.sciencepark.or.th </ul><ul>www.softwareparkphuket.com </ul><ul>www.koratswpark.org </ul><ul>www.esswpark.org </ul>
  72. 74. <ul>: Asian IT Cluster & Partnership </ul><ul>Malaysia MSC & Technology Park </ul><ul>Myanmar ICT Park </ul><ul>Vietnam Software Park </ul><ul>Korea </ul><ul>India,STPI </ul><ul>China </ul><ul>MOU between Software Park Thailand & Software Park/IT- related organizations </ul><ul>2003.01.21 Myanmar ICT Park </ul><ul>2000.10.31 Korea Institute of Multimedia Contents & Software 2005.06.21 Korean Game Development & Promotion Institute </ul><ul>2004.06.22 MSC Management Services Sdn. Bhd. </ul><ul>2007.07.11 Software Association of New Hampshire </ul><ul>2007.10.29 Singapore Hangzhou Science & Technology Park 2008.04.23 Value-added Service Committee China Association of Communication Enterprise 2008.05.12 Hangzhou Economic & Technological Development Area (HEDA) </ul><ul>2008.02.18 Hong Kong Wireless development Center </ul>
  73. 75. Asian Software Parks
  74. 76. <ul>Asian Software Parks </ul><ul><li>Cyberjaya in Malaysia : 1997 $1,000m
  75. 77. Dalian Software Park in China : 1998 $55m
  76. 78. Nankang Software Park in Taiwan : 1999 $612m
  77. 79. Quang Trung Software City in Vietnam : 2001 $14m </li></ul>
  78. 80. <ul>Asian Software Parks </ul>Source:Economist Intelligence Unit 2008
  79. 81. <ul>Economist Intelligence Unit Report </ul><ul><li>Governments should aim to create and sustain a policy environment that makes their entire country attractive to those who build or finance technology businesses.
  80. 82. Start-up firms have higher survival rates inside parks than outside them.
  81. 83. Asia’s software parks have not become innovation hubs.
  82. 84. The focus on exports can pose long-term growth issues.
  83. 85. Fast and cheap telecoms services are critical to software development and are best promoted through liberalisation.
  84. 86. Asian governments can do more to promote venture capital.
  85. 87. Education policy needs to be directed to create sufficient numbers of highly-skilled graduates. </li></ul>
  86. 88. <ul>Asian Software Parks </ul>Source:Economist Intelligence Unit 2008
  87. 89. <ul>Asian Software Parks </ul>Source:Economist Intelligence Unit 2008
  88. 90. <ul><li>The alliance was set up in 2008 as an act of cooperation between software parks
  89. 91. Nine countries and territories: Thailand, China, Taiwan, Hong Kong, Malaysia, Brunei, Nepal, Burma and Singapore.
  90. 92. There are 16 software parks and related software-industry promotion organisations in the alliance.
  91. 93. The third annual conference was held in Phuket in 2009. </li></ul>
  92. 94. <ul>Suggestion on Domestic Software Industry </ul><ul><li>It is not straightforward for governments to identify what they need for a domestic software industry to bloom.
  93. 95. Examples: </li><ul><li>India most important asset; English speaking and relatively low-cost engineering staffs
  94. 96. Chinese government is setting up its own funds to rival international firms. </li></ul><li>Invest on </li><ul><li>Communications infrastructure
  95. 97. Human Capital </li></ul></ul>
  96. 98. Thailand ICT Market & ICT Trends
  97. 99. <ul><li>The Thai IT market is the largest in the South East Asia region and, is projected to grow at a CAGR of 12% over the 2010-2014 period.
  98. 100. The total value of Thai domestic spending on IT products and services should pass US$5.4bn in 2010 and US$8.7bn by 2014. </li></ul><ul>Thailand’s ICT Market Highlight </ul>
  99. 101. <ul><li>Economic Recovery in 2010
  100. 102. Growing PC penetration
  101. 103. New technologies and business models, mobile Internet, Cloud computing, 3G mobile and WiMAX, and industry trends, such as software-as-a-service (SaaS), Green IT and virtualization
  102. 104. Thai Smartphone market up 200% </li><ul><li>The first 6 months of this year saw the smart phone market reach 330,000 handsets
  103. 105. The market expects to reach 800,000 handset units by end of 2010. </li></ul></ul><ul>Thailand’s ICT Market Highlight </ul>
  104. 106. <ul><li>Broadband market is growing </li><ul><li>Lower price with higher bandwidth
  105. 107. 2.6 Million Homes has broadband
  106. 108. Average speed is 6 Mbps
  107. 109. Market size 20,000 million bahts </li></ul><li>Cloud computing is emerging </li><ul><li>Many enterprises now consider the private cloud
  108. 110. Some company; True IDC & TOT, start to invest on the public cloud </li></ul><li>Internet banking & mobile banking / e-commerce is growing </li></ul><ul>Thailand’s ICT Market Highlight </ul>
  109. 111. <ul>Fixed, Mobile & Internet Usage </ul><ul>Source: <li>1. www.nectec.or.th /internet/ “Internet user profile in Thailand” report, NECTEC. </li></ul>
  110. 112. <ul><li>69 Million mobile users in Thailand
  111. 113. 24 Million Internet users as of June 2010, 35% penetration
  112. 114. Mobile broadband users 1.66 million, was only 595,000 last year.
  113. 115. By 2014, the number is expected to rise to almost 30 million.
  114. 116. 100,000 users of Facebook on mobile phones. </li></ul><ul>Mobile & Internet <li>Users 2010 </li></ul><ul>Source: 1. www.nectec.or.th /internet/ “Internet user profile in Thailand” report, NECTEC. 2. Internet Telecommunication Union 3. www.nso.go.th </ul>
  115. 117. <ul><li>12 Million mobile Internet users as of June 2010, 17% penetration
  116. 118. Mobile Internet Market size is 1,000 Million bahts
  117. 119. Telco providers </li><ul><li>AIS (300,000 Aircard Users)
  118. 120. DTAC
  119. 121. True: 3G Testing in Bangkok
  120. 122. TOT : 3G
  121. 123. CAT : CDMA </li></ul></ul><ul><li>Source: AIS </li></ul><ul>Mobile & Internet <li>Users 2010 </li></ul>
  122. 124. <ul>Thailand’s ICT Market <li>2008-2009 & Outlook 2010 </li></ul><ul>Source: SIPA, ATCI, NECTEC, Software Park Thailand </ul>
  123. 125. <ul>Source: SIPA, ATCI, NECTEC, Software Park Thailand </ul><ul>Thailand’s ICT Market <li>2008-2009 & Outlook 2010 </li></ul>
  124. 126. <ul>Thailand’s Software Market 2008-2009 & Outlook 2010 </ul><ul>Source: SIPA, ATCI, NECTEC, Software Park Thailand </ul>
  125. 127. <ul>Software Business : Past </ul><ul>Software Companies </ul><ul>Demand Govt / Private </ul><ul>- Drive Demand -Train Industry -Business Matching </ul>
  126. 128. <ul>Next Major Computing Cycle </ul><ul>Source: Morgan Stanley 2009 </ul>
  127. 129. <ul>Source: Morgan Stanley 2010 </ul>
  128. 130. <ul>Tablets </ul>
  129. 131. <ul>SmartPhones </ul>
  130. 132. <ul>New Trends </ul><ul><li>Web 2.0
  131. 133. Web as a Platform
  132. 134. OS/Device independence
  133. 135. Large scale computing
  134. 136. Software as a Service
  135. 137. Cloud Computing </li></ul>
  136. 138. <ul>Gartner Trends 2011 </ul><ul><li>Cloud computing
  137. 139. Mobile Applications and Media Tablets.
  138. 140. Social Communications and Collaboration.
  139. 141. Video.
  140. 142. Next Generation Analytics.
  141. 143. Social Analytics.
  142. 144. Context-Aware Computing.
  143. 145. Storage Class Memory.
  144. 146. Ubiquitous Computing.
  145. 147. Fabric-Based Infrastructure and Computers. </li></ul>
  146. 148. <ul>Social Business Landscape </ul><ul>Source : Hinchcliffe at SBS 2010 </ul>
  147. 149. <ul>The 21 st Century Business Environment </ul><ul>Source : Hinchcliffe at SBS 2010 </ul>
  148. 150. Cloud Computing Era Source: ITRI ASOCIO Summit 2010
  149. 151. Cloud Computing Value Chain Source: ITRI ASOCIO Summit 2010
  150. 152. Opportunity for Developing Nations to leapfrog
  151. 153. Software Park Thailand : Next Mission & Vision
  152. 154. <ul>Software Park Vision </ul><ul>“ The future of Software Park is not a location, it is a platform and community on the Internet.” </ul>
  153. 155. The New Challenge
  154. 156. <ul>Software Business : Present </ul><ul>Software Companies </ul><ul>Users Govt / Private </ul><ul>-Landmark -Technology Advisor -Collaboration -Strengthen Industry -Drive Demand </ul><ul>Cloud Market Place </ul>
  155. 157. <ul>Facility Management (Landmark) </ul><ul>Technology Advisory </ul><ul>Collaboration </ul><ul>Strengthen SW Industry </ul><ul>Demand Driven </ul><ul>Software Park </ul>
  156. 158. <ul>Software Park Role </ul><ul><li>Landmark as a Thailand Software Center
  157. 159. Technology advisor for a new software computing era
  158. 160. Collaboration with the Industry, University
  159. 161. Strengthen Industry
  160. 162. Drive demands for a new software market </li></ul>
  161. 163. <ul>Software Park : Mission </ul><ul>SWP Services </ul><ul>Technology Transfer </ul><ul><li>Promote transfer of new technologies for software industry –professional and management levels </li></ul><ul>Infrastructure & Facility Support Provide Platform, Office Rental, Training & Meeting Room Rental </ul><ul>Technology Enabling </ul><ul><li>Promote use of Cloud Services
  162. 164. Enterprise 2.0
  163. 165. Testing Services / Showcases </li></ul><ul>IT Consulting </ul><ul><li>Improve standard of local software companies to international level </li></ul><ul>Software Business Enabling </ul><ul><li>Collaboration with the industry
  164. 166. Drive Demand on the new market </li></ul>
  165. 167. <ul>Cloud Computing Market </ul><ul>Type </ul><ul>Sellers </ul><ul>e.g. </ul><ul>Buyers </ul><ul>Public: SaaS </ul><ul>Software Companies </ul><ul>Google Apps, Dropbox, Solutions from any Software companies </ul><ul>End users </ul><ul>Public : PaaS </ul><ul>Platform Service Provider </ul><ul>Google App Engine, Microsoft Azure, True IDC </ul><ul>Developers, </ul><ul>Software Companies </ul><ul>Public : IaaS </ul><ul>DataCenter Provider </ul><ul>Amazon EC2, S3 Go Grid, True IDC </ul><ul>Enterprises </ul><ul>Private </ul><ul>Vendors </ul><ul>HP, IBM, Oracle, Fujitsu, BMC </ul><ul>Large Enterprises </ul>
  166. 168. <ul>Strategic Projects </ul><ul>Software Park Branches </ul><ul>Students : Ready to Work </ul><ul>Innovation Space </ul><ul>Mobile / Cloud Development </ul><ul>Software Testers </ul><ul>Software Solutions </ul><ul>Software : E-Market Place </ul>
  167. 169. <ul>Technology Transfer </ul><ul><li>Mobile Application Training </li><ul><li>Android
  168. 170. IOS Programming; short course, Mini-Master </li></ul><li>Cloud Computing Training </li><ul><li>True IDC
  169. 171. Microsoft Azure
  170. 172. Google App Engine </li></ul></ul>
  171. 173. <ul>Mobile Testing Center </ul><ul><li>Mobile Application Developer community
  172. 174. Handset Testing Center
  173. 175. Partner with TRIDI, NECTEC
  174. 176. Grow applications on Cloud Device </li></ul>
  175. 177. <ul>Innovation Space </ul><ul><li>Where does Innovation happen?
  176. 178. Developer corners / mobile office
  177. 179. Grow community / Business
  178. 180. Can be part of the branch
  179. 181. Need seed money at the beginning
  180. 182. Strong Impact to the industry </li></ul>
  181. 183. <ul>Software e-Market Place </ul><ul><li>E-Market place for Thai software solutions.
  182. 184. Local Cloud Market
  183. 185. Promote Thai softwares for SME & Worldwide
  184. 186. Social Media and On-line Marketing
  185. 187. Virtual business matching
  186. 188. Collaborate with IT associations </li></ul>
  187. 189. The Strategic Positioning to Win in the“Flat World” Winners Are the integrators who can effectively integrate the optimal resources in the world or Are the integratees who are leaders in a segment of each industry and who become the best alternatives in the world Mr.Stan Shih : Co-Founder Acer Corp.
  188. 190. <ul>Thank you </ul><ul>[email_address] twitter.com/thanachart </ul><ul>www.facebook.com/thanachart </ul><ul>www.swpark.or.th </ul>

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