Presentation by Software Park's Director for SIPA on 20 Jan 2012

1. Cloud Go Green
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
20 January 2012
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2. Cloud Computing Trends
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3. Gartner Top 10 Strategic Technologies
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4. Gartner Technology Trends 2012
Media tablets and beyond
Mobile-centric applications and interfaces
Social and contextual user experience
Application stores and marketplace
The Internet of everything
Next-generation analytics
Big data
In-memory computing
Extreme low-energy servers
Cloud computing:
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5. Next Major Computing Cycle
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Source: Morgan Stanley 2009

6. 6
Source: wikipedia

7. Public Clouds Will Grow To 10%
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8. “At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
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9. Top 5 Cloud Computing Trends
IT departments will be forever changed
Cloud security will no longer be an issue
Custom cloud computing services
Custom software development will shift towards
the cloud
Innovation
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Source : http://www.rickscloud.com/

10. What is Cloud Computing?
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11. Cloud Computing is Internet-based computing,
whereby shared resources, software,
and information are provided to computers
and other devices on demand, like the electricity grid.
Definition (Wikipedia)
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12. Cloud Computing
No Capital Expenditure
Pay as you go
Pay only for what you need
Application Programming Interface (API)
Scalability and Elastic Capacity
Reliability
Device and location independence
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Source : Architecting for the cloud : Amazon Web Services

13. Cloud Computing Sample Architecture
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Source : Wikipedia

14. Three layers of Cloud services
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15. Cloud Service Providers
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Source : http://www.jansipke.nl/top-cloud-computing-providers

16. Deployment Model
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Source : Wikipedia

17. You need a massive infrastructure
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18. Is this just Hosting 2.0?
No, they have different architectures
and business model
Cloud Players Hosting Players
Hundreds of them around
the world
Only few can afford billions dollar
investment on data centers
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Source : I’m Cloud Confused

19. Cloud : Reliability, High Availability,
Capacity Elasticity
Cloud Players Hosting Players
Pay only what you use Pay contact often yearly
Virtually unlimited Bring your own or rent
storage, computing power servers to increase capacity
Built-in Redundancy You have to manage
reliability, fail over yourself
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Source : I’m Cloud Confused

20. Only a handful of major players
can build
this massive infrastructure
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Source : I’m Cloud Confused

21. How Cloud Computing
Changing Software Industry?
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22. Four Converging Trends That Will
Change the Face of IT and Business
Cloud
Business impact of social computing
Context Aware Computing
Pattern Based Strategy
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Source : Gartner

23. “Cloud computing will transform the IT industry
as it will alter the financial model upon
which investors look at technology providers,
and it will change vertical industries,
making the impact of the Internet on
the music industry look like a minor bleep,”.
Peter Sondergaard, senior vice president at Gartner
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24. Cloud Computing
Opportunity for SME
Use ICT for their business with low
investment (no CAPEX; pay as you go)
Buy ICT as Services (subscription model)
such as SaaS
Can focus on their business
Business Continuity
New Business Opportunity
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25. How Will Cloud Computing Impact
Software Industry?
IT Infrastructure will change dramatically
Some IT jobs may vanish altogether. New skills will be in
demand.
The way applications are developed, tested, deployed
and continuously re-factored will undergo a change
The selling and licensing of applications will change too.
The way data is handled will undergo a major shift. Data
driven applications will be will become a mainstream
Business models will change.
The architecture of applications will continue to evolve.
Source: Dorai's Learn Log 25

26. How Will Cloud Computing Impact
Software Industry?
New markets will be created
Data volumes will skyrocket.
Search will undergo change as well. As so much data sits
in the cloud,
Information Engines will start appearing
Source: Dorai's Learn Log
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30. Issues of Cloud Services for SMEs
Lack of awareness // Misunderstanding
about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both
SaaS (Application) and IaaS (Data Center)
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31. Strategy in Asia Towards
Cloud Computing
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32. Cloud Readiness Index 2011
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Source : Asia Cloud Computing Association: September 2011

33. Cloud Computing Era
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Source: ITRI ASOCIO Summit 2010

34. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010 34

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36. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC.Cloud Creation
Enterprise cloud
Salesforce, Amazon,Joyent
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37. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC, Cloud Creation
Enterprise cloud
Salesforce, Amazon, Joyent
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38. Cloud Computing Market
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40. Dropbox's Model
a Web-based file hosting service
uses cloud computing to enable users to store
and share files and folders
was founded in 2007 by MIT graduates
Dropbox server and desktop client software are
primarily written in Python.
Dropbox uses Amazon's S3 storage system
annual revenues were 100 million dollars in 2010.
Dropbox's valuation is more than 1 billion dollars.
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41. The Strategic Positioning to Win in
the“Flat World”
Winners
Are the integrators who can effectively integrate
the optimal resources in the world
or
Are the integratees who are leaders in a
segment of each industry and who become the
best alternatives in the world
Mr.Stan Shih : Co-Founder Acer Corp.
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42. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand
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