New Trends in Cloud Computing
Cloud is recognized as facilitating “speed-to-market” – and for its ability to drive business
agility. This is because cloud supports rapid experimentation and innovation by allowing
companies to quickly try and even adopt new solutions without significant up-front costs. The
Cloud can be a highly agile wrapper around different systems, different behavior and bringing it
all together in an engagement cycle. By changing the way people interact with technology, cloud
enables new forms of consumer engagement, expand collaboration across the value chain and
bring innovation to companies’ core business models.
New Trends in cloud computing:
1. Cloud as the innovation platform – Mobile, Social, and Big Data: Cloud technology
provides a common platform for Mobile, Social and Big Data applications to cross
pollinate as well as enhance and extend existing investments. Cloud as innovation
platform will give you the agility to respond quickly to new innovations, e.g. wearable
technology or speech & gesture interaction with applications.
2. BYOD to the cloud: "bring your own device" is more relevant than ever in the world of
cloud computing. This means that IT departments must find the means to integrate
personal cloud services for their employees in a BYOD environment with tools such as
Mobile Device Management (MDM).
3. Platform-as-a-Service (PaaS). PaaS solutions enable businesses to reduce their IT costs
while increasing application development through more efficient testing and development
methods. According to the International Data Corporation (IDC), by 2017 the PaaS
market is anticipated to expand from $3.7 billion to $14 billion worldwide.
4. Software-Defined Hardware. All big industry shifts have been driven by new
computing platforms, from the PC to client-server to the Internet. For servers, storage,
and networking equipment to behave like one big "machine," where applications can
assume massive scalability, the entire infrastructure must be virtualized and centrally
controllable -- that is, software-defined. Ultimately this trend goes beyond SDN to
include every system in the data center. Advanced software control schemes pioneered by
public cloud providers will continue to trickle down to the enterprise.
5. Big Data – Actionable data. Many organizations are realizing that it may be much
simpler and more beneficial to combine big data analytics with cloud computing than to
choose one over the other. The emergence, within the next few years, of big data
analytics as a service will offer businesses of any size an easily attainable and scalable
tool for competing in the global marketplace. “Big Data” has become the catch-all phrase
for the volume of data businesses generate today. The up to nine fold increase of digital
information shared in the last five years needs to be analyzed in context and made
actionable. We call it smart data. Without appropriate action, the collection and analysis
of the data is worthless.
Cloud technology makes the collection, analysis and dissemination of results and actions
that much easier due to its flexibility. Big Data and Predictive Analytics will merge and
likely fall under the single concept of Predictive Technology.
6. “How secure is the cloud”. Security has always been a major concern with cloud
computing. As more businesses move more information and data into cloud servers, this
concern is more important than ever. It is anticipated that over the next year, there will be
identity management solutions based on new cloud based security paradigms.
7. Social – Collaboration in a business context
A new generation of digital consumers is coming into the market place. As a result, in 2
years 5 generations of workforce will need to work together. Focusing only on
transactional systems will mean a huge loss of accumulated business knowledge to the
organization. Collaboration between generations of employees will have to be
transactional as well as provide business context for a successful knowledge transfer.
This will only be possible if collaboration is embedded into the business process.
Increasingly business processes will have many cloud touch points, making a case for
cloud based collaboration. And this collaboration will also span across cloud and on
premise systems - helping the delivery models to converge.
The results of this year fourth annual Future of Cloud Computing Survey , conducted by North
Bridge Venture Partners, Gigaom Research and supported by more than 70 collaborating
organizations was announced and supporting the above trends . This year’s survey is the largest
to date, and is the industry’s deepest and broadest examination of the cloud technology
revolution. It analyzed the drivers and inhibitors behind cloud adoption, separating the hype
surrounding the cloud from genuine industry trends and real-world cases across a sample of
Cloud Adoption is Strategic
49 percent of respondents in this year’s survey are using cloud to fuel revenue generation
or new product creation.
45 percent of businesses say they already, or plan to, run their company from the cloud,
showing how integral cloud is to business.
SaaS Adoption Has More Than Quintupled
From 11 percent adoption in 2011 to 74 percent in this year’s survey. But in the
enterprise it is still mostly transitioning existing applications.
The front office is leading the way with sales and marketing at 51 percent adoption, and
customer service and analytics both at 43 percent adoption.
IaaS and PaaS Adoption Reaching a Tipping Point
56 percent of businesses are using Infrastructure-as-a-Service (IaaS) technologies to
harness elastic computing resources.
41 percent of businesses are using PaaS technologies to prototype and develop new
Data Wants to Be Bigger in the Cloud
Two thirds of respondents believe their data will come to reside in some form of cloud
over the next two years as bigger data needs consolidation, and collaboration and creation