SocialMedia.org
Video Case Studies
Rich Narasaki
BtoB social selling
This video is from
BlogWell
San Francisco
June 20, 20...
Imagination at work.
Rich Narasaki
Global Manager, Digital Strategy
B2B Social Selling
Title or Job Number | XX Month 201X See tutorial regarding
confidentiality disclosures.
Company social graph
Go where fish are feeding Let the fish to come to you Wait for the fish
Build trust & nurture Listen ...
The power of your company’s social graph
Prospect
Sales Rep
Sales
Commc’l leader
Former colleague
Neighbor
Acct Mgmt
GE’s Social Graph
300,000+ employees
160,000 on business networking sites
Nurture trust
Listening for leads
• Know where your audience is engaged
• Establish trust through contextual contact
• Patience to nurture relationships
Rich Narasaki
Global Manager, Digital Strategy
GE - Global Brand Marketing
@RichNarasaki
Learn more about past and
upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWell
San Francisco
June 20, 2...
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki
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BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki

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In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries.

He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.

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BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki

  1. 1. SocialMedia.org Video Case Studies Rich Narasaki BtoB social selling This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
  2. 2. Imagination at work. Rich Narasaki Global Manager, Digital Strategy B2B Social Selling
  3. 3. Title or Job Number | XX Month 201X See tutorial regarding confidentiality disclosures.
  4. 4. Company social graph Go where fish are feeding Let the fish to come to you Wait for the fish Build trust & nurture Listen for leads > 150x ROI
  5. 5. The power of your company’s social graph Prospect Sales Rep Sales Commc’l leader Former colleague Neighbor Acct Mgmt
  6. 6. GE’s Social Graph 300,000+ employees 160,000 on business networking sites
  7. 7. Nurture trust
  8. 8. Listening for leads
  9. 9. • Know where your audience is engaged • Establish trust through contextual contact • Patience to nurture relationships
  10. 10. Rich Narasaki Global Manager, Digital Strategy GE - Global Brand Marketing @RichNarasaki
  11. 11. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
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