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BlogWell New York Social Media Case Study: ComEd, presented by Diana Sharpe

by on Apr 26, 2013

  • 534 views

In her BlogWell New York presentation, ComEd's Senior eChannel Program Manager – Social Media, Diana Sharpe, explains how they used social media to turn one of the hottest summers ever into the ...

In her BlogWell New York presentation, ComEd's Senior eChannel Program Manager – Social Media, Diana Sharpe, explains how they used social media to turn one of the hottest summers ever into the "Coolest Summer Ever" in 2012.

She shares the goals and challenges of the campaign, as well as the logistics of their social media contests.

Watch the video of this presentation here: https://vimeo.com/66766128

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BlogWell New York Social Media Case Study: ComEd, presented by Diana Sharpe BlogWell New York Social Media Case Study: ComEd, presented by Diana Sharpe Presentation Transcript