Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

1,090 views

Published on

In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world.

Watch the video of this presentation here: https://vimeo.com/38248782

Published in: Business, Technology
  • Be the first to comment

BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

  1. 1. A relationship based on past partnerships on development and advertising
  2. 2. youtube.com/coldwellbanker
  3. 3. ELEMENTS OF DEVELOPMENT Aggregate Experience Content Ag Ex Ct
  4. 4. AGGREGATE
  5. 5. EXPERIENCE• Used our API to match data & parameters on our traditional site• IP lookup to auto-locate visitors
  6. 6. EXPERIENCE• Used our API to match search experience on our traditional site• IP lookup to auto-locate visitors
  7. 7. EXPERIENCE• Auto populate titles with property info • Link to full details on coldwellbanker.com• Agents can customize description & tags • Leads form to contact agent directly• Sharing via social
  8. 8. CONTENT
  9. 9. Wished he’d seenTHE RESULTS Over 150k videos On Location before finishing book uploaded Finalist for Open Web Awards Sold homes & created 3 million visits rock stars in first 2.5 yrs +1 million video views
  10. 10. Questions?©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. EachOffice Is Independently Owned And Operated.

×