BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry Blumenthal

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

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In his BlogWell New York case study presentation, "Using social Media to Break Down Walls," Senior Communications Officer Larry Blumenthal describes how to engage and empower customers, provide a strong customer experience, reinforce brand, and respond to conversations about your products... the uses for social media in the for-profit world are fairly clear. In the world of nonprofits, social media often takes a different tack, focusing more on building bridges between an organization and others who are passionate about the same issues. Learn how one of the biggest and best, the Robert Wood Johnson Foundation, is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.

Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

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BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry Blumenthal

  1. 1. How Big Companies Use Social Media New York City | April 29, 2009 Larry Blumenthal Robert Wood Johnson Foundation “Using Social Media to Break Down Walls”
  2. 2. Breaking Down Walls: Using Social Media to Build Partnerships and  Generate Fresh Ideas Larry Blumenthal Robert Wood Johnson Foundation April 28, 2009
  3. 3. Founded: 1972 Based: Princeton ,N.J. 2008 Grants: $523 million Research: Second Largest Funder of Research Contributions: • 911 System • End-of-Life Care • Tobacco Cessation Hobbies: Square Dancing, Inventing New Pudding Flavors
  4. 4. What We Do • Give Ideas Wings • Build Partnerships • Help Set Agenda • Share Knowledge Library of Congress, Prints & Photographs Division, LC-B2- 2542-5
  5. 5. Launched: August 2006 Goal: Generate conversation, feedback and new ideas to pursue
  6. 6. Launched: April 2009 Goal: Join the conversation on health reform, provide perspective and context
  7. 7. Launched: December 2008 Audience: Over 650 followers Goal: Connect with others who can make a difference on our issues
  8. 8. Launched: December 2008 Goal: Tap into the wisdom of the crowd
  9. 9. Launched: April 2009 Goal: Share our story
  10. 10. Launched: Earlier this year Goal: Pilot new ways of generating ideas from field Results: 285 entries from 21 countries History: Five competitions so far
  11. 11. Projected Launch Date: June 2009 Goal: Pilot new way of Interacting with field, generating ideas
  12. 12. Lessons Learned • Strategy is helpful • Baby steps are OK • Start conversations • Create connections The New York Public Library. New York Public Library Archives. • Harder than it looks • A different lens
  13. 13. Discussion Library of Congress, Prints & Photographs Division, LC-USF35-367 Larry Blumenthal Robert Wood Johnson Foundation www.rwjf.org lblumenthal@rwjf.org
  14. 14. How Big Companies Use Social Media Learn more about upcoming and past BlogWells: http://gaspedal.com/blogwell or live@gaspedal.com

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