WHAT IS SOCIAL MEDIA?An ONLINE COMMUNITY shared with people who like anddo similar things that you like and doA place to have a CONVERSATION with colleagues, fellowconsumers, and customersA place where people GIVE and GET information aboutthings that interest themSocial Media is simply people COMMUNICATING throughnew technologies
WHAT DOES SOCIAL MEDIA INCLUDE?FACEBOOK: the largest social media networkFOURSQUARE: social media application that shares a user’s‘location-base’TRIPADVISOR: considered a social media vehicle because itallows users to ‘rate their experience’TWITTER: a micro-blog networkLINKEDIN: largest professional networkOther social media: Flickr, Yelp, YouTube, Tumblr, Blogs, MeetUp,Reddit, and StumbleUpon
WHY SOCIAL MEDIA?According to Nielsen’s 2009 study:• 90% of consumers trust online recommendations frompeople they know• 70% trusted consumer opinions posted online from peoplethey dont know• When it comes to making purchase decisions, onlineconsumers are becoming increasingly dependent onfeedback from shoppers like themselves (peers)http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
WHAT IS THE GOAL? “Start with the end in mind.” - Stephen R. Covey (The 7 Habits of Highly Effective People)
SHUSH AND LISTEN! Listen for what people are saying about your: • INDUSTRY • COMPANY • PRODUCTS/ SERVICES
WHY OPPOSITES ATTRACT • Join a few groups to keep up with your industry • Make like-minded connections to follow trends • The MAJORITY of the groups you join must target your key prospects.
ONE BALL IS NOT ENOUGH TO JUGGLE Areas of your company that can leverage social media: • Customer Service • Marketing • Company Goal Fulfillment
THE ROI OF SOCIAL MEDIA Keys for Measuring ROI: 1. Set specific goals 2. Establish simple, safe, and effective ways to track the achievement of these goals
FACEBOOK STATISTICSOver 700 million active users around the world *The average age of Facebook users is 37The average Facebook user is connected to 80 groups, eventsand community pagesOver 49.28% of the U.S. population is on Facebook *Americans spend an average of 5.2 hours on Facebook a monthMore than 1.5 million local businesses have a Fan Page*Updated July 2011 (source: Social Bakers)
TWITTER STATISTICSOver 200 million users worldwide *200 million daily tweets *39: average age of Twitter userStrong Business to Consumer presenceOrganizations leveraging Twitter include: restaurants, lawyers,medical practices, retail brands and celebrities*Updated May 2011 (Source: comScore)
LINKEDIN STATISTICSNetwork of 120+ million professionals from around the worldAverage user age is 44A new member joins approximately every secondExecs from all Fortune 500 companies are LinkedIn users85% of US companies plan to recruit w/ LinkedIn this yearAverage HH income = $110,00011 million users in Europe; 4 million / The UK; 1 million / SpainUpdated March 2011 (source: LinkedIn Ad Platform)
YOUTUBE STATISTICSPage view impressions each month = 92 billionMore video content is uploaded to YouTube in a 60 day periodthan the three major U.S. television networks created in 60 yearsThe most popular YouTube video now has 505+ million viewsYouTube customers use as much bandwidth on a daily basis asthe entire Internet used in 2000 by itselfEstimated 400 tweets per minute contain a YouTube linkUpdated August 2011; Mashable.com/2011/02/19/youtube-facts/.
LET’S CONNECT… Want Access to more Social Media Know How & Free Tips? Visit us online at: www.SocialMediaDelivered.com Or follow us at: Twitter.com/SocialMediaDel Connect with me at… Email: Eve@SocialMediaDelivered.com Office: +1 469.248.0616 LinkedIn.com/in/EveMayerOrsburn Twitter.com/LinkedInQueen
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.